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Miller named as Mexican Soccer team sponsor.

Miller Brewing Co. has announced it will become an official sponsor of the Mexican National Soccer team.

The announcement was made by Miguel Farah, director-priority marketing for Miller. Miller will serve as the exclusive beverage sponsor of the team, he said.

"We are looking forward to our relationship with the Mexican Soccer Federation and its national team," Farah said. "As the world begins to focus on the World Cup, which will be held in several U.S. cities in 1994, we are very pleased to be a part of one of the leading soccer contenders."

Miller's involvement as a sponsor includes worldwide advertising and promotional rights in the beverage category; signage at events; advertising on television broadcasts of Mexican National Team events; and primary sponsorship of a number of events in the U.S., which will feature the Mexican team.

The Mexican team is in the process of qualifying for the World Cup through regional competition. The field for the 1994 World Cup will be determined by qualifying events that will completed by May 13, 1993.
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Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Apr 26, 1993
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