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Miller High Life a hit during ESPN baseball games.

Miller High Life a hit during ESPN baseball games

Miller High Life has hit a homerun with its advertising lineup this season, according to the Miller Brewing Co. Beginning in April, Miller High Life commercials will air five days a week during Major League baseball games on both ESPN and CBS. This marks the first time Miller has participated on ESPN baseball telecasts.

"Baseball is America's number-one summer pastime and Miller High Life is proud to salute baseball fans and players everywhere," reported Dave Rosenberg, brand manager. "We are excited to be a part of these telecasts and share in the enjoyment of one of America's favorite sports."

In addition to the spots running on ESPN, Miller High Life will also sponsor ESPN's "Streaks, Peaks and Valleys" segment which appears during each game.
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Title Annotation:Miller Brewing Co.'s advertising line-up
Publication:Modern Brewery Age
Date:May 20, 1991
Previous Article:Coors to air "bunny" commercial.
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