Miller Heiman Research Reveals Caution in Meeting Year-End Sales Projections.RENO, Nev. -- The Miller Heiman Q3 Sales Confidence Index, released today, reported overall continued confidence by sales leaders in the next 90 days. While more than three-quarters of survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. report more opportunities and leads for the coming quarter, most also fail to give high marks to the quality of leads compared to last year, suggesting that sales professionals may have a rough time closing sales and making their year-end numbers. The current Sales Confidence Index of 107.2, although down slightly from the previous quarter, continues within the upward trend from Q3 2005 (104). Once again the results follow current economic trends, which report high consumer confidence. However, after a booming first quarter, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. appears to be headed toward an economic slowdown For articles with similar titles, see Slow Down (disambiguation). A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties. . For many sales pros, the slowdown is a hurdle HURDLE, Eng. law. A species of sledge, used to draw traitors to execution. in the race toward year-end, as customers grapple with rising energy costs, raw material prices, labor costs and high interest rates. The Index data suggests that sales professionals that are serious about making their year-end goals, while recognizing the value of continuing to prospect, should concentrate primarily on funnel management -- reviewing accounts and deploying resources to the deals that are most likely to close in 2006 before final numbers are in. "Even though they're feeling a sense of urgency, sales teams need to avoid jamming deals at the expense of ongoing long-term relationships," said Sam Reese, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Miller Heiman. No deal is complete until it's signed and sealed, and every salesperson knows that some deals are riskier than others. With the Index pointing to shaky leads and the economy apparently cooling, top-performing sales professionals will understand that it is time to prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. . In the coming weeks, Reese suggests evaluating opportunities based on knowledge of the customers' business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , sales cycles, projections and histories. "This is a time for deal review, for shepherding good deals through the funnel in a timely manner -- not for chasing leads not likely to pan out." Additional information for prioritizing and managing the funnel is available in the knowledge center at www.millerheiman.com. Other Index findings point to strong confidence among sales leaders: Seventy percent of respondents say they are confident they'll sell more in the next 90 days than the last 90 days. Eighty-four percent say they believe that new sales opportunities are numerous. And only about a third report that compared to last year their customers are deferring their purchasing decisions, resulting in longer sales cycles. More information about the Sales Confidence Index is available at www.millerheiman.com. The Sales Confidence Index The Index is comprised of quarterly responses by a balanced group of sales leaders representing small, medium and large companies in various industries throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The study analyzes the attitudes and preferences of sales leaders regarding their perception of the selling environment. The scores were calibrated cal·i·brate tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates 1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument): to establish a baseline of 100 for the fourth quarter of 2004, with comparative data available for subsequent quarters. About Miller Heiman Miller Heiman has been a thought leader and innovator in the sales arena for almost 30 years, helping clients worldwide win high-value complex deals, protect and grow key accounts, manage talent and optimize optimize - optimisation sales strategies and operations. With a prestigious client list that includes Fortune 500 clients, Miller Heiman helps companies in virtually every major industry to build high-performance sales teams that deliver consistent sustainable results to drive revenue. The company is headquartered in Reno, Nev., and has offices around the world. For more information call 877-552-1747. |
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