Printer Friendly

Miller Genuine joins Harley-Davidson for Muscular Dystrophy Association promo.

Miller Genuine Draft teams up with another made-in-Milwaukee institution this summer as the exclusive malt-beverage sponsor of Harley-Davidson's 90th Anniversary Reunion Ride, benefiting the Muscular Dystrophy Association.

Miller Brewing Co. and Harley-Davidson will contribute $.25 to MDA for every case of special commemorative 16-ounce Miller Genuine Draft cans sold featuring the Harley-Davidson 90th Anniversary logo.

"We're proud to be a partner with our neighbors at Harley-Davidson celebrating their rich heritage and supporting the Muscular Dystrophy Association," said Mark Ziskind, Miller Genuine Draft brand manager. "These limited-quantity commemorative cans in honor of the anniversary quickly will become collectors items for Harley fans as well as for MGD drinkers across the country."

Harley Davidson riders from across the country will take part in the Reunion Ride, beginning June 3 and ending June 12 in Milwaukee. Cyclists will begin their trips from 10 starting-point cities and follow a predetermined route with designated stops along the way to Milwaukee.

All of Harley-Davidson's proceeds from the sale of the commemorative cans will go to MDA.

Miller has created distinctive material for off-premise retail stores.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:cycling competition; Harley-Davidson's 90th Anniversary Reunion Ride
Publication:Modern Brewery Age
Date:Apr 5, 1993
Words:179
Previous Article:Portland Brewing offers public shares in Washington state.
Next Article:Pacific Beverage gets Berliner Kindl rights in U.S.
Topics:


Related Articles
ROARING SUCCESS; LOVE RIDE 16 RAISES MONEY FOR CHARITIES.
CELEBRITIES, BIKERS TO MOTOR(VATE) IN LOVE RIDE TO CASTAIC LAKE.
5 HARLEYS STOLEN AT LOVE RIDE.
Miller Brewing Co.
ROCKERS, BIKERS READY FOR RIDE.
Miller will be the official beer sponsor at Harley-Davidson 100th Anniversary Celebration.
LOVE RIDE STILL ON A GOOD ROLL FOR 20TH TIME.
LOTS OF LOVE TO GO AROUND MOTORCYCLISTS MAKE LOUDEST CHARITY EVENT OF THE YEAR.
Ride out: Derek Reed pushes the limits on a Harley.
JAY LENO READY TO ROLL IN ANNUAL MOTORCYCLE CAVALCADE.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters