Miller Brewing Names Digitas as Digital Agency of Record.

Agency to develop digital programs for all Miller Brands

MILWAUKEE -- Miller Brewing Company announced today that Boston-based Digitas won its digital agency of record designation following a competitive pitch.

"As we evolve our digital marketing approach, we will be looking to develop more programs that naturally engage consumers in ways that tap into meaningful spaces where they spend their time," said Jackie Woodward, Miller's vice president of media and marketing services. "We are stepping up our efforts and Digitas is the right partner to help us develop break through programs that engage consumers and help further differentiate our brands."

As Miller's digital agency of record, Digitas will be responsible for developing interactive programs across Miller's entire brand portfolio. Digitas will work in close collaboration with Miller's advertising, promotions and media agency partners.

"We are thrilled to work with Miller Brewing Company to further grow and enhance its presence in the marketplace," said Laura Lang, president of Digitas. "Digital marketing is becoming such an integral part of any marketing campaign and we know we can help Miller develop world-class digital programming."

About Digitas

Digitas is one of the country's leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands. Known for its blend of strategy, creativity, execution and measurement, Digitas is a four-time Cannes Lions Award winner in both Cyber and Direct categories. Founded in 1980, Digitas has principal locations in Boston, Chicago, Detroit and New York. The Digitas agency family is a member of the Paris-based Publicis Groupe S.A. (NYSE: PUB), the world's fourth-largest communications group and second largest media counsel and buying group.

About Miller Brewing Company

As one of America's oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew 'confoundedly good beers' with 'uncompromising quality.' Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals - more than twice as many as its major competitors - at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company's oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster's, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee's Best Light, Steel Reserve, Olde English 800, Mickey's Malt Liquor, Icehouse and Sharp's, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world's leading brewers. For more information, visit www.MillerBrewing.com.