Millenials and the Pop Culture.

Millenials And The Pop Culture

William Strauss & Neil Howe

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Co-authored by William Strauss and Neil Howe, and with the additional assistance of Pete Markiewicz, Millenials And The Pop Culture: Strategies For A New Generation Of Consumers is an informed study focusing upon a decreasing in entertainment consumption by the "Millenial generation". Providing readers documentation of this cultural phenomena through a series of polls, interviews, surveys, and ratings, Millenials And The Pop Culture delves deeply into the seeming demise of music concerts, big-screen movie viewing, and traditional music distribution sales, while informing readers of the increasing popularity and social change in computer games and game systems as key providers of significantly less limited formatting of entertainment delivery systems. Millenials And The Pop Culture is very strongly recommended as an invaluable and in-depth study of the Millenial generation that will be of particular interest to students of the generation-based social and cultural shifts, as well as those professionally involved with economics, marketing, and the entertainment business.