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Milken's former secretary builds business book publishing firm.


Her life had been inextricably in·ex·tri·ca·ble  
adj.
1.
a. So intricate or entangled as to make escape impossible: an inextricable maze; an inextricable web of deceit.

b.
 linked with the world of high-yield bonds, Drexel Burnham Lambert Drexel Burnham Lambert was a major Wall Street investment banking firm, which first rose to prominence and then was driven into bankruptcy in the 1980s by its involvement in illegal activities in the junk bond market, driven by Drexel employee Michael Milken.  and, yes, Michael Milken Michael Milken

As an executive at Drexel Burnham Lambert Inc. during the 1980s, Milken used high-yield junk bonds for financing and corporate takeovers. While his personal wealth was enormous, he spent two years in prison after pleading guilty to charges of securities fraud.
.

Lorraine Spurge's former life - a Drexel secretary who worked her way up through the ranks and, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Spurge spurge (spûrj), common name for members of the Euphorbiaceae, a family of herbs, shrubs, and trees of greatly varied structure and almost cosmopolitan distribution, although most species are tropical. , eventually raised $100 billion in financing for various corporations - has helped her bankroll bank·roll  
n.
1. A roll of paper money.

2. Informal One's ready cash.

tr.v. bank·rolled, bank·roll·ing, bank·rolls Informal
 her current career in the world of publishing.

Spurge's Santa Monica-based company, Knowledge Exchange, has not strayed far from what she knows best - business. Nor has Spurge completely left behind her Drexel connection; Milken owns about 50 percent of the company.

Knowledge Exchange, which began in 1989 as a marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, now exclusively focuses on publishing business books and creating other related products, a venture that brought the company $2.5 million in fiscal 1996 revenues.

The company's catalog of books includes both trade tomes - books on industries and company histories, such as the success story of Staples Inc. - and reference books.

The latter category includes the company's biggest project to date, the "Business Encyclopedia: Master Reference." The encyclopedia, scheduled for debut at the L.A. Festival of Books in April, was developed as a user-friendly guide to business terms and concepts. It also provides real-world examples of the terms and concepts it defines.

Spurge came up with the idea for the Business Encyclopedia when her daughter, then a business major at USC An abbreviation for U.S. Code. , asked for help in understanding one of her textbooks. Upon reading the book, Spurge understood her daughter's confusion. The book, she says, failed to simply explain the terms it used.

By developing the encyclopedia and other books in Knowledge Exchange's catalog, Spurge says she is fulfilling her lifelong philosophy: "The more you know, the more you're worth."

Spurge has based her own career on this motto. She began as a secretary in Drexel's New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 office after she and her husband split up in 1980, leaving her with two kids to support and just a high school education.

She soon moved to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  with her daughters to work with Milken in Drexel's high-yield office. Working from "before five in the morning until after nine at night," Spurge quickly climbed up through the ranks, learning much of her trade from a clerical position in which she manually prepared a record of which companies were buying which stocks.

That job eventually led to her being promoted to the head of new issues and to her success at raising more than $100 billion for corporations, including a $5 billion financing for R JR Nabisco Holdings Corp.

"From my job recording purchases, I knew who would buy what and how much they would buy," said Spurge. "When you think a job is menial MENIAL. This term is applied to servants who live under their master's roof Vide stat. 2 H. IV., c. 21. , don't. When Mike left in 1989, I was the only one who knew anything in the office."

Spurge left Drexel in 1989 and began Knowledge Exchange as a consulting firm. But she became interested in publishing when she and Milken considered writing his autobiography. That project never came about, but the extensive research got her hooked on publishing.

Since 1992, Knowledge Exchange has created an interactive CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 case study on MCI Communications This article is about MCI before it merged with WorldCom. For other uses, see MCI.
MCI Communications was an American telecommunications company that was instrumental in legal and regulatory changes that led to the breakup of the AT&T monopoly of American telephony and
 Corp. (which is being used as part of the curriculum at 30 universities around the world, according to Spurge), and published various business books, including "Customer Intimacy" by best-selling author Fred Wiersema.

Spurge believes the market for business books and other materials - especially training materials - is wide open. "There s always a need to train people - people are increasingly changing careers and people are often hired with no training," said Spurge.

Others in the publishing business agree.

"Business books are very popular," said Adrian Zackheim, a publishing director at HarperBusiness, the business division of Harper Collins Publishing. "Work is on people's minds. People have gotten the message that they can get a lot from these books from comic relief to information they can take to the bank."

Spurge is planning to take advantage of this popularity, which began in the early '80s and has grown ever since.

She said the company plans to follow what she calls the "Disney model," in which a product is created and then spin-off products are created based on that core product.

"We won't just put out a book. With the encyclopedia, we will make calendars, cards with business tips, flash cards and other products based upon the book," said Spurge. She also, said that the company is planning a complete line of encyclopedias in each of the business disciplines.

In this expansion of Knowledge Exchange, Spurge said, Milken will remain a relatively silent owner. She is quick to point out that her connection to Milken has not hurt her, but she dislikes the public's interest in the company's connection to him. "Everyone is more interested in him than in what we're doing," she complained.
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Michael Milken of Drexel Burnham Lambert
Author:Proctor, Lisa Steen
Publication:Los Angeles Business Journal
Date:Mar 24, 1997
Words:797
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