Mike Wallenfels Appointed President of Mountain Hardwear.
Wallenfels, who currently serves as VP Sales and Marketing, has been with Mountain Hardwear since 1993. He joined the Company following a successful sales career with Sierra Designs, and has contributed to the outdoor industry at large by serving as a board member of the Outdoor Industry Association (OIA) for the past four years.
"Mike is well qualified to step into the President's role at Mountain Hardwear. He has been instrumental in developing and executing Mountain Hardwear's strategic direction, and has a strong grasp of all aspects of sales and merchandising for the brand. His knowledge and understanding of the outdoor industry will prove invaluable as Mountain Hardwear leverages its strengths in the specialty dealer channel," commented Gilbert.
Following a dynamic and successful career in the outdoor industry spanning more than three decades, Gilbert will step down from his current role at the end of this year and transition to the position of Senior Strategic Planning Advisor. In his new role, Gilbert will continue to provide strategic planning, sales support and special project assistance to Mountain Hardwear.
"I leave my current position knowing that Mountain Hardwear will be in great hands under Mike's stewardship, and am energized by the opportunity to continue to provide strategic direction for the business," continued Gilbert.
"Jack has been an icon in the outdoor industry for many years, and we express our appreciation for his service to Mountain Hardwear and our industry. His dedication to the Company and its employees are greatly appreciated. We look forward to his continued contributions to Mountain Hardwear," said Tim Boyle, President and CEO of Columbia Sportswear, parent company of Mountain Hardwear Inc.
About Mountain Hardwear
Mountain Hardwear is a wholly owned subsidiary of Columbia Sportswear Company. Mountain Hardwear has won numerous product and customer service awards since its inception and distributes product through specialty outdoor and sporting goods retailers. For more information about Mountain Hardwear, please visit www.mountainhardwear.com.
About Columbia Sportswear
Founded in 1938 in Portland, Ore., Columbia Sportswear Company (Nasdaq:COLM) is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation for quality, performance and value. To learn more about Columbia Sportswear, please visit www.columbia.com.
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|Date:||Nov 16, 2004|
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