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Midtown sustains upturn paced by East Side.


 The Midtown office market continues to
ecover quickly, with leasing in June
eaching one of the highest monthly totals
f the year and available space once again
hrinking. The pace of recovery is
ausing rental rates to edge higher in most
arket segments, according to the
dward S. Gordon Company's monthly
arket report.
 The East Side paced Midtown's
erformance in June, with strong absorption of
ore than 240,000 square feet. This
egment (46th to 62nd streets, east of
exington Avenue) has been on the
ebound all year, with available space
ropping by over 400,000 square feet since
ear-end 1993 - second only to the
ixth/Rock segment. In the process, the
ast Side's availability rate has been
educed to just 12.2 percent according to
SG.
 In Midtown as a whole, June leasing
elocity totalled 1.7 million square feet -
he second highest this year. This drove
elocity to 8.2 million square feet for the
irst six months - a robust 14 percent gain
rom the same time last year. First half
easing has not been so prodigious since
988.
 Strong leasing continues to fuel a sharp
ecline in the available supply. Through
une, there has been 1.1 million square
eet of positive net absorption, causing
he vacancy rate to sink to 14.6 percent
rom 15.2 percent at year-end 1993.
 "The recovery remains on track in
idtown," noted Stephen B. Siegel,
resident of ESG. "Strength in several
ey industries - including financial
ervices, entertainment, and
elecommunications - has underpinned the rise in demand
or office space this year. Growing
emand, coupled with an absence of new
onstruction to expand the existing
nventory, has led to a consistent, almost
ethodical, reduction of available space."
 Shrinking space alternatives, Siegel
dded, have sparked a long-awaited
evival in Midtown rentals. The average
sking rental is up 36 cents since the
eginning of the year, ending a long
lide, and now stands at $31.46. Asking
ents crept up almost across the board in
une, with fifth/Madison showing a
0-cent gain.
 "The recent upturn in rents may be a
relude to a more vigorous advance as the
idtown market recovers toward
quilibrium," Siegel commented.
    More Stability Downtown
 The Downtown Manhattan market is
howing more signs of stability,
ccording to ESG's Executive Director
aymond T. O'Keefe. The amount of space
eing returned to the market has slowed
arkedly in the past few months,
llowing the available supply to fall modesty.
 Reversing a recent pattern, the
owntown market was led in June by unusually
trong gains in both the Financial and
ity/Hall Insurance segments. These two
egments - accounting for 78 percent of
ll space Downtown - have been affected
y a continued proliferation of available
upply. Meanwhile, the World
rade/World Financial segment has been
haracterized by firming demand and
alling availabilities.
 Overall, Downtown leasing last month
utstripped the amount of space returned
o the market by 35,000 square feet,
iving this market five months of positive
bsorption in the first half of 1994.
owever, the one month of negative
bsorption was enough to keep year-to-date
bsorption in negative territory - 14,000
quare feet.
 "The good news is that Downtown
arket is no longer in decline, as the
rowth of available space has slowed
onsiderably," O'Keefe noted. "At the
ame time, leasing still has not been
trong enough to generate much upward
omentum."
 Further, he cautioned, another major
lock of Downtown space may soon be
vailable. Published reports that another
ajor financial service company is about
o relocate to Midtown would cast
00,000 square feet of Class A space on
he market. All things being equal, this
ould cause the availability rate to rise
nother 1/2-point from its current level of
3.2 percent, although O'Keefe pointed
ut that demand for large Class A blocks
emains firm Downtown.
    Midtown South Continues Run
 Meanwhile, the Midtown South market
ontinued its strong run in June.
ccording to Siegel, available space withered in
his market for the ninth straight month.
 "The rapid rate of Midtown South's
omeback has been one of the most
urprising success stories in Manhattan real
state this year," Siegel said. "This was
irtually a dormant market only a year
go. Now, it is characterized by
ncreasing demand, falling availability and
mproving rents."
 In June, leasing velocity once again
ested year-earlier performance, and for
he first half of the year, leasing totalled a
hopping 1.5 million square feet. This
atches total activity for the entire year
n 1992, and is only 300,000 square feet
hy of 1993's full-year total.
 Every market segment has participated
n this year's rally, and in June, it was the
latiron segment's turn to take center
tage. At 98,000 square feet, this segment
as responsible for more than half the
otal leasing in Midtown South in June.
 Since the beginning of the year,
latiron has been one of the Midtown South
egments leading the decline of available
pace. Over the past six months, this
egment's availability rate has plunged by
.8 percentage points (17 to 13.2
ercent), exceeding the 3.3 point decline
17.1 to 13.9 percent) for the market
verall.
 Flatiron is also setting the standard for
he turnaround in Midtown south asking
ents. In the past year, this segment's
ents have ballooned by 13 percent (to
18.53), far out-stripping a 3.5 percent
ump (to $16.26) for Midtown South
verall.
obname: IAC36010 Batch: 0003
@@158127242 36013AUG0394ACOT0013
 With environmental mop-ups at the
eading edge of today's real estate
ervices, who better to lead a company than a
esterner with access to the country's
oremost scientists?
 The recent formation of Koeppel Tener
eal Estate Services, Inc. has resulted in
he establishment of a sister company,
TR Environmental Services, Inc.,
eaded by David B. Vance.
 Under Vance's leadership, the company
s focusing on the assessment and
reatment of environmentally-contaminated
roperties.
 Nearly every real estate deal in the
ountry contemplated today must examine
nvironmental issues - be they interior
roblems such as asbestos and lead
ontamination, or groundwater and soil
oncerns, both on the subject property
nd adjacent properties. Often, lenders
ill not provide financing without
nvironmental testing and certifications.
 "David Vance is a well-known
nvironmental scientist and is a guru," said
errence Tener, a partner in Koeppel
ener Real Estate Services, Inc. "He
epresents for us the right way of
elivering environmental services to the real
state community."
 Tener noted that the average real estate
erson isn't familiar with the implications
f environmental contaminants and
irectives. "It's better to have a
rofessional represent you and cure a lot of the
roblems that many of us have faced," he
dded. "Our company provides a bridge
o service the real estate community."
 Vance, a bio-hydrometalurgy expert
ho eventually will be based in
lbuquerque, New Mexico, offers through
TR full-scale environmental assessment,
lean-up, and regulatory service
ompliance for all facets of the real estate
ndustry on a worldwide basis.
 Because he procures the services of the
ecessary scientists and personnel on an
s-needed, project basis, KTR
nvironmental is furnishing a lean and
ost-effective method of providing these
etailed services.
 "The best prices for these services can
e obtained by us independently going to
hese experts," Vance explained, "and
hrough a volume of work, we are able to
liminate the sales and marketing
fforts."
 Vance acts as point person to assemble
he right team for the specific hazard and
versees all site and risk assessments,
ontainment, and governmental sign-offs.
rawing on his years of contacts in the
cientific community while providing
nvironmental solutions to other experts,
ance is able to service a variety of
lients worldwide.
 "We like to take a client and ask them,
What is your most difficult
nvironmental problem,' and solve that," said Vance.
 Environmental site assessments, metals
emediation, and air and groundwater
uality enhancements are all conducted.
ance's group also specializes in
estroying high technology substances in what he
alls his niche sector, xenobiotic
ontaminations.
 "These are man-made compounds that
re not readily destroyed in the
cosystems," Vance explained, "but there are
ays of tweaking things so they can be
estroyed."
 The company's roll is to be
ndependent, Vance said. While a typical
nvironmental consulting company may have
,500 people, he believes that a company
ike that has a primary purpose of staying
n business and keeping people employed
nd billable.
 "They feed those projects to people
n-house," he explained. "If they have
omeone who needs to stay billable, they
ay try to force projects into the system
o the wrong people."
 Because much of the KTR site work is
utsourced and not given to inappropriate
ersonnel just to keep them working,
ance says, "their interest is our client's
nterest. My job is to provide the best
ossible source of problem-resolution for
 given client."
 Vance said he has been the consultant to
he consultants while working for other
irms. "When those 1,500 people ran into
 problem, I got contacted to deal with
hose people and give them guidance."
 Prior to joining KTR, Vance was with
TEC Associates Groundwater
echnology. He holds a bachelor's in Geology
rom New Mexico State, and a Masters in
eochemistry from Washington State.
ance worked at Advanced Mineral
echnology in Golden, Colorado,
earning bio-hydrometalurgy, and at ATEC he
ad the opportunity to work on
nternational problems. And while this
esterner shies away from horses, his wife
njoys working with cattle. The couple have
ne daughter who attends the University
f New Mexico.
 While contemplated environmental
lean-ups need to be evaluated for as
any solutions as there are contaminants,
ometimes, Vance noted, the problem is
ot evident without a complete site
ssessment.
 Recently, Vance provided a
ethodology for ventilating an office building that
ad been constructed over an old gasoline
tation. Although the underground gas
anks were long gone, hydrocarbon
apors had entered the building. Because
roundwater tables may be tens of feet
elow the surface, hydrocarbons most
ften migrate and then reside there,
urking as a problem for unsuspecting
wners.
 "So sometimes it's not evident that
here is a problem," Vance explained,
but then the vapors migrate."
 There are three basic areas where
nvironmental work is needed by the real
state community: the Environmental Site
ssessment Phase I, (ESA); the Phase II
emediation work for pollutants like
sbestos or hydrocarbon vapors; and
hase III's scarier xenobiotic, metals and
ven nuclear cleanups.
 Most people merely need a Phase I
nvironmental Site Assessment, says
ance. This is a review of the existing
ecords and data bases to establish if there
re any documented problems on the site
r adjacent sites.
 Vance's group also conducts a physical
nspection of the site and looks to see if
here is anything perceptible that doesn't
how up on a record search.
 For instance, he said, a flyover might
eveal the foundation of a former
uilding. "There is typically not a problem but
e just document that it's there," he said.
 But if a site had underground storage
anks, then a Phase II assessment must be
onducted.
 The third phase, dealing with
enobiotics, is Vance's niche sector. These
omprise contaminants such as lead
hromium, arsenic, and in the longer term,
aid Vance, "We're talking about
adioactive nuclear materials."
 Most problems for real estate owners in
his area comes from metals
ontamination at mine sites. "There are some in the
ast that are associated with coal
ining," he added.
 In the past, Vance said, clean-up
tandards were set at an arbitrary standard.
Unfortunately," he said, "those clean-up
tandards are not attainable. You can
lean it up, but you only get it so clean
ecause of the physical nature of it."
 Now, he continued, "once you can get
t as clean as it can get - and this is big
hange - you can use the process of risk
ssessment: evaluate the risk
ontaminant, and look at pathways for it to get to
he public and stop those so you can come
p with an attainable clean-up standard."
 For instance, he explained, if soil is
ontaminated, the clean-up would make it
ot available to, or exposed to the public.
 The company works out methods of risk
ssessment and land use that might even
nhance the value of the property. For
xample, if there is a contaminated site,
ance says, "you probably don't want to
ut a school there but there is no reason
ou can't put another manufacturing
acility. So when you look at the risk, it's
cceptable."
 At KTR, Vance noted, "We have
eople who have been looking at real estate
or a long time, so you can turn an
nvironmental problem around and it helps to
ork with this high-tech type of
pproach. The problem needs to be put in a
uman perspective and a business
erspective."
 If KTR Environmental writes a risk
ssessment, Vance said, they will guide it
hrough the regulatory agencies. "Our
ob, whenever a client retains us, is to put
 client in a position where he doesn't
ave to worry about it anymore. From the
oment someone realizes they have a
roblem until a government official signs
ff and says 'You don't have a problem,'
e're there. That's what our company is
bout. We really want to work with your
oughest problems. If someone wants to
est our mettle, give us the one thing
hat's giving you fits."
obname: IAC36010 Batch: 0004
@@158127269 36013AUG0394IOSI0018
 The New York metropolitan area
esidential real estate market shows
trong potential for growth, with a large
ajority of area residents believing that
now is a good time to buy a home" and
hat homeownership represents a good
nvestment, according to a study released
ecently by The Dime Savings Bank of
ew York, FSB.
 "The American Dream 1994: Emerging
ptimism, a Study by The Dime Savings
ank of New York, FSB," also revealed
 more positive outlook for future home
alues and the ability of young people in
his area to enter the residential real estate
arket.
 The new Dime survey - which sought
esponses from more than 850 individuals
n New York, New Jersey and
onnecticut, with household incomes of $20,000
r more - tracks many of the findings of a
imilar survey conducted by the bank in
992, which found potential homebuyers
t that time restrained by pessimism about
he economy.
 The other major findings of the 1994
ime survey include:
 * Immigrants are becoming homeowners
t a rate far exceeding their representation
n the population.
 * The incidence of African Americans as
ecent homebuyers is growing, and is
ow approaching the proportion of
frican Americans among this region's
opulation in the surveyed income
racket.
 * More than 30 percent of home
urchases were by unmarried households, up
ignificantly from one in five in 1992.
 * Although the area's housing market is
till dominated by first-time homebuyers,
epeat buyers account for a greater
roportion of recent home purchases than
hey did in 1992.
 "The more optimistic outlook expressed
y potential homebuyers in our new
urvey is very encouraging," said David
. Totaro, chief marketing officer of The
ime. "If intention to buy a home can be
onsidered a leading indicator, the
indings of our 1994 Homebuyers Survey
ode well for the future of the residential
eal estate market in this region."
 The large role of immigrants and
inorities in the New York area
esidential market revealed in the 1992 Dime
omebuyers Survey continues, according
o the research. Asians and other
mmigrants continue to fulfill the American
ream of homeownership at a rate that
ar exceeds their representation in the
opulation of the New York metropolitan
rea.
 "One-fourth of the home purchases in
his area in the past year were made by
ndividuals not born in the United States,
hile immigrants in the same income
racket comprise only 15 percent of this
egion's population," said Totaro.
 Minority homeownership is increasing,
ccording to the new Dime Survey, with
frican Americans, Hispanics and Asians
epresenting a greater percentage of
ecent homebuyers than of homeowners
ho have owned their home for more
han one year.
 Recent home purchases among African
mericans specifically, are increasing,
nd are now approaching their proportion
f the population, with 13 percent of
ecent home purchases made by African
mericans, who comprise 15 percent of
he region's population in the surveyed
ncome bracket.
 The Dime Survey also found that one in
hree recent metropolitan area home
urchases was by unmarried households,
p significantly from one in five in 1992.
The realization of the American Dream
n the New York metropolitan area is
rowing rapidly among those who are
ingle, widowed, divorced or separated,"
otaro said.
 Neighborhood is the most important
actor in the home purchase decision,
ith more people now than in 1992
referring to own an average home in a
etter neighborhood than a better home in
n average neighborhood. The Dime
urvey also found that "public safety"
ontinued to outrank other factors,
ncluding employment opportunities, the quality
f public schools and the price of
ousing, as the most important factor in
hoosing a neighborhood.
 "Our research shows that three-fourths
f the residents of New Jersey would
refer to live elsewhere, compared with
4 percent of New Yorkers and 61
ercent of Connecticut residents," said
otaro.
 "On the positive side, optimism about
he national and local economies is
ncreasing," said Totaro.
 Half of the New York metropolitan area
esidents are confident about their
ersonal financial situation, both in the year
head and projected for their retirement.
More than half of those surveyed
eported an increase in come last year, although
oncerns about unemployment still exist,"
aid Totaro.
 While the housing market in this area is
till dominated by first-time homebuyers
61 percent), The Dime Survey found that
epeat homebuyers accounted for a
reater proportion of recent home purchases
39 percent) than they did in 1992 (31
ercent).
 "This data has far-reaching implications
or The Dime and other mortgage lenders
n this market," said Totaro. "In our 1992
urvey we noted that residential real
state market recovery, 'when it emerges,
ill likely be driven by first-time
ome-buyers, and growing families and those
ew to the United States pursue the
American Dream" of Homeownership.'
 "Our 1994 survey has confirmed this
henomenon which continues to get
tronger," he said. "Clearly these trends are
mportant to The Dime and others in our
ndustry as we strive to meet the demands
f our residential mortgage customers."
 The Dime Survey also found that
rospective buyers today are much more
nclined to buy single family homes, with
hree out of four saying they prefer a
ouse to a condo or co-op.
@@158127285 36013AUG0394CETH0019
 In a comprehensive plan to introduce
anadian business to the economic
enefits of doing business in the Hudson River
alley, Team Hudson Valley in
ooperation with the Department of Economic
evelopment and several area banks
osted a familiarization tour for Canadian
usiness representatives, June 14, 15 and
6.
 The Canadian representatives,
umbering approximately 30 bankers, lawyers
nd investors, toured the region's
orld-class technological infrastructure and
xperienced its extraordinary quality of
ife. A Hudson Valley location offers
remendous opportunity to Canadian
irms wishing to expand into the U.S.
arket. The tri-state area alone puts them
n touch with 24 million additional
onsumers, nearly equivalent to Canada's
ntire population of 27 million.
 Financial sponsors of the event include
ishkill National Bank, Mid-Hudson
avings Bank, Fleet Bank, Bank of New
ork, Key Bank, and M & T Bank.
 The tour will included stops at the
udson Valley Research Park in Dutchess
ounty, Ciba Pharmaceuticals in
ockland, and Brooklyn Bottling Company, a
everage company that recently expanded
o Ulster County. In Westchester, the
anadians were guests of the World
rade Club and PepsiCo in Purchase and
f Keren Developments Inc., property
anagers in Tarrytown.
 The group also traveled to Orange
ounty for a tour of Baxter
nternational's new eastern region headquarters for
harmaceuticals and medical supplies.
udax Automotive Interiors in Harriman,
 division of the Canadian firm Magna
nternational, hosted the group for a tour
f its auto seat manufacturing facility.
epresentatives of Sullivan and Putnam
ounties highlighted the unique assets of
heir counties with audio visual
resentations.
 A memorable introduction to the
alley's stunning beauty via a Hudson
iver dinner cruise and lunch at West
oint also provided an opportunity for
ocal business leaders to discuss new
entures with the Canadians one-on-one.
 Paul Taxter, president of Team Hudson
alley, said that this introductory tour is
he logical outgrowth of Canada's
rowing awareness of the importance of
inkages with neighboring U.S. regions.
ince the 1989 US-Canada Free Trade
greement, which has stimulated both
rade and investment flows, two-way total
nvestment trade has increased by 35
ercent. By January 1998, bilateral tariffs
n US-Canadian trade will be phased out
ompletely. Tariffs on some products,
uch as computers, were eliminated in
989 and many more tariffs are being
liminated ahead of schedule.
 Catherine Barclay, Canadian Consulate
nvestment officer for New York, New
ersey and Connecticut, predicts that
anada's top imports during the coming
ears will be electronics and computers,
uto parts and pollution control
quipment.
 According to an analysis prepared by
he Mid-Hudson Pattern for Progress,
Tremendous opportunities are projected
or export development in computer
oftware and services. Systems
ntegration services will be needed to convert
anadian mainframes to accommodate
hat is becoming a dominant open
ystems environment." These technicians are
n short supply in Canada; they abound in
he Hudson Valley after IBM's recent
estructuring.
 Citing New York State Department of
conomic Development's Cluster Study,
id-Hudson Pattern's report identifies
elecommunications equipment and
ervices, biomedical equipment and
aboratory/scientific equipment and
anufacturing parts and equipment as other
ndustries that would benefit from a
id-Hudson location.
 Team Hudson Valley, a consortium of
he economic developers from the
egion's seven counties, Stewart
nternational Airport, area utilities, and the New
ork State Department of Economic
evelopment, has worked closely with
he New York State Department of
conomic Development's Mid Hudson
egional Office and International Division's
oronto and New York City offices to
lan the tour.
 "Team Hudson Valley exemplifies the
rue spirit of cooperation," said Philip
avidovits, of the Baytel Group
Toronto). "We have seen that each county has
ts strengths and how they support each
ther with clusters of excellence in, for
nstance, high technology, tourism and
iotechnology."
obname: IAC36010 Batch: 0005
@@158127307 36013AUG0394TTAA0021
 With timber sales from national forests
n the Pacific Northwest grinding to a halt
ue to both environmental lawsuits and
resident Clinton's poorly conceived
orest Plan, the cost of lumber has
kyrocketed in the last six months, increasing
he cost of building a typical 2,000
quare-foot home by about $4,000.
 Unless the President overhauls his
imber plan and Congress enacts
egislation to insulate our national forest timber
ales program from lawsuits filed by
nvironmental extremists, hundreds of
housands of potential home buyers will
e priced out of the market. Each $4,000
ncrease in the cost of building a home
rices an estimated 80,000 to 100,000
orderline buyers out of the market
ationwide.
 Since President Clinton announced his
orest Plan in July 1993, the price of
umber has risen nearly 70 percent. Back
hen, the cost of 1,000 board feet of
umber was about $300, making the cost
f lumber for building a 2,000
quarefoot home about $7,300. Now at about
400, that same package of lumber costs
bout $10,000. If the price rises to $600
er 1,000 board feet - not unrealistic,
iven today's uncertain market conditions
nd the recent surge in housing starts - the
umber would cost over $14,500. These
ncreases are clearly an undeclared
timber tax," hitting mainly those who can
east afford it - first-time home buyers.
 The sharp increase in lumber prices is
rimarily a result of the Clinton
dministration's decision to slash the amount of
imber that can be sold and harvested
rom national forests in the spotted owl
egion of the Pacific Northwest. Even
ore disturbing is the success of
nvironmental extremists in preventing even the
mallest amounts of timber - amounts
dvocated by the White House - from
eing sold from this region. In his Forest
lan, the President set two goals: First,
e promised to take the dispute over
imber cutting out of the courtroom and
ut it back in the boardroom where it
elongs; Second, he called for the annual
ale of 1.2 billion board feet of timber
rom the spotted owl region over the next
0 years.
 The Forest Plan has failed on both
ounts. Since last July, timber sales from
ur national forests have fallen to zero.
he outlook for sales over the next six
onths doesn't look much better. Also,
here is no indication that the volume of
awsuits blocking timber sales in that part
f the country will decline in the future.
 The "hidden agenda" of many
nvironmental extremists and, unfortunately,
ome White House officials, is to stop all
imber harvesting on national forest land.
hey are promoting their cause by
laiming the nation's forests are in danger of
ecoming extinct.
 But this is simply not true. America's
orests are healthier and more plentiful
oday than they were at the turn of the
entury. Growth in our nation's forests
xceed the amount of timber cut down by
ore than one-third. In 1600, one-half of
he U.S. was covered by forests. Today,
ne-third is still covered by forests. The
ther myth being promoted is that our
ation's ancient forests are dying out. The
ruth: most of our old-growth forests -
early 70% - are Federally-protected and
ill never be cut down.
 The fact is, we can continue to use
ood wisely for home building while
aintaining healthy national forests.
hese are not incompatible objectives.
 Historically, the lumber needed to
onstruct our nation's housing came from
hree sources - 25 to 30 percent from
ederal and State lands, mainly in the
acific Northwest, with the remainder
rom private land in the South and
mports from Canada. The President has, in
ffect, knocked one of the three major
uppliers out of the market. The loss
annot be offset by more harvest from
rivate land or Canada - both are running
t record levels.
 President Clinton must meet his goal of
chieving 1.2 billion board feet of timber
ales from the owl region of the Pacific
orthwest. He should insist on legislation
hich insulates timber sales from court
hallenges. He should also work with
ongress on an Endangered Species Act,
hich takes into account the economic
mpact of listing a species. The cost of
undreds of millions of dollars on job
etraining for lumberjacks and rebuilding
he devastated economies of the Pacific
orthwest - plus the rapidly-inflating cost
f lumber - emphasize the true cost of the
linton "timber tax."
 Otherwise, the real losers are hundreds
f thousands of would-be home buyers
hose dreams will get axed by the
linton "timber tax": a tax no one voted for or
xpected.
@@158127323 36013AUG0394MNBP0023
 Mov-n-Box, the revolutionary
lternative to the traditional costly and
nvironmentally selfish cardboard box, has been
ntroduced in New York City as the
uch-needed remedy for numerous
orporate relocation headaches. Mov-n-Box,
ade of solid plastic, is the first
rushproof, tamperproof, environmentally
ensitive product for office moving.
 Corporations planning relocations can
ave thousands of dollars in a major
ove, by leasing mov-n-Box's. When
tacked one on top of the other, these
oxes can hold up to 1,000 pounds. In
omparison with corrugated cardboard
oxes, Mov-n-Boxes save a company
10.50 per each five-drawer lateral filing
abinet that is packed.
 Mov-n-Box was brought to New York
y corporate relocation specialists who
ecognized a void in the market for what
ompanies on the move need most: an
nexpensive, quality box that holds more,
rotects its contents, doesn't break, can't
e tampered with once sealed, and, best
f all, doesn't end up on the garbage
eap.
 "Mov-n-Box is a sign of the times that
s long overdue," said Mal Levy, a
ov-n-Box principal. "The boxes are
ompletely recyclable and reusable, require
o assembly and can be stacked twice as
igh as their cardboard competitors.
raditional cardboard boxes are used by
he thousands in a move, and tossed away
fter the job is completed," he added.
We're making available a product that is
turdier, larger and can be used over and
ver again."
 Since its debut in March, Mov-n-Box
as rapidly become the welcome
lternative for corporations undertaking a
elocation. A number of corporations have
uccessfully used the product in recent
oves, including Cushman & Wakefield,
malgamated Life Insurance and Rollins,
udig, Hall.
 "Mov-n-Box was a major asset for
ushman & Wakefield in our relocation,"
aid Anthony Sirianni, Chief Operating
fficer of the real estate brokerage giant,
hich recently moved its corporate
eadquarters to 52 West 52nd Street. "We
ound it to be a fantastic product in terms
f convenience, price, and worry-free
oving. It even speeds up the 'settling in'
rocess, since there aren't the piles of
sed boxes or stacks of unpacked boxes to
eal with."
 Given the success of Mov-n-Box, the
ompany will be expanding its inventory
f 6,000 rental boxes to 15,000 in the
oming months.
 "Demand for Mov-n-Box is growing as
ord-of-mouth about the product spreads
hroughout the industry," Levy said.
Corporations have never before had an
lternative to expensive, messy, weak and
asteful cardboard boxes. Mov-n-Box is
hat much-needed alternative."
 Mov-n-Box is more than just a
roductit's also a system that eases a corporate
elocation. Mov-n-Box delivers the boxes
o individual offices (after keeping careful
ogs of numbers and corresponding
ocations) where they require no assembly
efore packing. The boxes are then
tacked by movers, taken to the new
ocation, and dropped off in the proper
ffices. Once the physical move is
ompleted, Mov-n-Box returns to pick up the
oxes (which nest neatly into each other
hen empty) on a date that has been
redetermined by the user. The result:
mployees unpack and settle in quickly,
nd unopened boxes don't end up stacked
n offices for weeks or months at a time.
 In addition, labor costs are also
voided, since a Mov-n-Box doesn't need to be
ssembled or broken down for disposal.
hat's more, the boxes can be used as
ften as needed during a move until the
ob is completed.
 "Corporations today are also concerned
bout their impact on the environment,"
evy said. "Mov-n-Box is a tool they can
mploy that does an important job well,
ithout adversely impacting the
nvironment."
 For more information on leasing
ov-n-Box for a relocation, call (212)
COPYRIGHT 1994 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:New York City office market
Publication:Real Estate Weekly
Date:Aug 3, 1994
Words:5060
Previous Article:New Tax Commission president nominated. (Earl Andrews Jr.)
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