Midas Teams up with NASCAR Performance Network; Retail Locations Listed on NASCAR.com.Business Editors ITASCA I·tas·ca A lake of northwest Minnesota. It was identified in 1832 as the source of the Mississippi River. , Ill.--(BUSINESS WIRE)--June 10, 2004 The National Association for Stock Car Auto Racing National Association for Stock Car Auto Racing: see NASCAR. (NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. ) and Midas, Inc. (NYSE NYSE See: New York Stock Exchange :MDS MDS, n See temporomandibular pain-dysfunction syndrome. MDS 1 Maternal deprivation syndrome, see there 2 Myelodysplastic syndrome, see there ) have announced that nearly 1,900 Midas auto service locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada have joined the NASCAR Performance Network - an online marketing and locator service allowing NASCAR fans to quickly find automotive service professionals in their local communities. The NASCAR Performance Network is accessed through the "Automotive" tab on the front page of NASCAR.com, which consistently ranks among the top five sport sites on the internet and averages more than 4.5 million unique users each month. "Midas is excited to partner with NASCAR to reach new customers and direct them to their neighborhood Midas service centers," said Rick Dow, Midas senior vice president and chief marketing officer. "Midas and NASCAR are two great brands, both committed to high performance. We look forward to being a part of NASCAR's tremendous fan appeal and building loyalty across our respective customer bases." Besides finding race recaps and analysis, audio and video footage, team news, series standings and more, The NASCAR Performance Networks allows NASCAR fans to locate automotive repair , body shops and parts stores to service their vehicles. From the "Automotive" section of NASCAR.com, consumers simply enter their ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. to find participating service centers in their local communities. The listings include the Midas shop locations, map directions and types of services performed. "The relevant connection between NASCAR, NASCAR.com and the automotive industry allows the NASCAR Performance Network to help deliver the message of improving regular vehicle maintenance and being 'Car Care Aware'," said Mark Dyer, NASCAR vice president of licensing and consumer products. "Midas and its nearly 1,900 service locations are an excellent addition that NASCAR fans can choose from for their automotive service needs." NASCAR is driving consumers to the online shop locator through campaigns of television, print, radio and Internet advertising. TV advertising airs nationally on NASCAR race broadcasts as well as during weekly NASCAR programming on SPEED Channel. The print advertising campaign runs in NASCAR Scene and other NASCAR related publications. Radio branding is heard on Motor Racing Network The Motor Racing Network (MRN) is the radio broadcasting operation of NASCAR. It broadcasts coverage of most major NASCAR races at the top three levels of NASCAR: the NEXTEL Cup, the Busch Series and the Craftsman Truck Series. (MRN MRN Motor Racing Network MRN Medical Record Number MRN Magnetic Resonance Neurography MRN Medicare Remittance Notice MRN Matières Radioactives Naturelles MRN Meteorological Rocket Network MRN Manufacturers Resource Network ) race broadcasts and the new NASCAR Performance Live radio program on XM Satellite Radio and NASCAR.com rotates banner ads on a daily basis. Participating Midas shops are identified as NASCAR Performance Network locations and shop employees are eligible to take part in NASCAR online technical training programs. About Midas Midas is one of the world's largest providers of automotive service, offering general maintenance, brake, steering, suspension and exhaust at 2,700 franchised, licensed and company-owned Midas shops in 19 countries. About NASCAR Automotive Aftermarket Developed in 1996, NASCAR's automotive aftermarket program and the NASCAR Performance brand build awareness for the sport by creating marketing alliances and programs in the automotive industry. NASCAR supports its program with a fully-integrated media platform that includes a weekly television show on SPEED Channel, a weekly radio program on XM Satellite radio and Motor Racing Network (MRN) syndicated affiliates, monthly magazine sections in Babcox publications, in-race "Be Car Care Aware" consumer tips on the MRN race broadcasts, bi-weekly "Be Car Care Aware" tips in NASCAR Scene as well as the NASCAR Performance Network on NASCAR.com. In 2002, NASCAR and Universal Technical Institute Universal Technical Institute, Inc., is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. opened the NASCAR Technical Institute to attract and train automotive technicians for the industry. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion