Microsoft and Sun Microsystems to Keynote at Borland Conference 2004.SCOTTS VALLEY, Calif. -- Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BORL) today announced that Microsoft and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. Inc., both platinum sponsors of the Borland Conference 2004, will join Borland executives in providing keynote addresses at this year's annual user conference, held in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. September 11-15, 2004. Executives from Borland, Microsoft and Sun Microsystems will be on stage to discuss significant issues impacting all roles in the software process - from how to increase the value and predictability of software delivery, to the major advancements in today's leading platforms and technologies. "Software has become the brains of a business - it is software that turns information into assets and the engine that drives business processes," said David Intersimone, vice president of developer relations and chief evangelist of Borland Software. "Borland, and the sponsors, exhibitors, partners and customers attending the Borland Conference 2004 continue to be at the forefront of software development. They are the individuals and teams making software more successful, manageable and valuable to business, and we're excited to gather them together as we lead the next evolution of software development." On Sunday, September 12, 2004 at 6:00 pm, the conference and exhibition will kickoff with a Borland keynote address presented by Dale Fuller Dale Fuller was named the interim chief executive officer and president of McAfee, Inc.(NYSE:MFE) from October, 2006 through April, 2007. He was on the McAfee Board from January 2006 until July 2007. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. ; Pat Kerpan, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. ; and David Intersimone (David I David I, king of Scotland David I, 1084–1153, king of Scotland (1124–53), youngest son of Malcolm III and St. Margaret of Scotland. During the reign of his brother Alexander I, whom he succeeded, David was earl of Cumbria, ruling S of the Clyde ). This keynote will feature Borland's perspective on the next phase of software development, how trends today will impact developers tomorrow, and a whimsical look into the "Software Factory of the Future." Boz Elloy, senior vice president of software products, will open the show on Monday, September 13, 2004 at 8:00 am, with a keynote entitled, "Maximizing the Business Value of Software." Elloy's keynote will address how both "doing software right" and "doing the right software" are paramount in enabling enterprises to maximize the business value of software, and how Borland's vision is helping transform the software delivery process to add more focus, precision, control and applicability for dynamically changing businesses. Rick LaPlante, general manager of the Visual Studio 2005 Team System at Microsoft, will follow on Monday, September 13, 2004 at 11:30 am to discuss "Productivity and Predictability in the Software Development Lifecycle." LaPlante's keynote addresses the need for software development lifecycle tools and how Microsoft and Borland deliver software that help teams communicate and collaborate more effectively. It will also highlight upcoming advances in Microsoft Visual Studio Microsoft Visual Studio is Microsoft's flagship software development product for computer programmers. It centers on an integrated development environment which lets programmers create standalone applications, web sites, web applications, and web services that run on any platforms 2005 Team System and the .NET Framework. Sun Microsystems will present the keynote on Tuesday, September 14 at 11:00am, entitled "Communities, Network Computing and Java Technology." This session, led by Onno Kluyt, chair of the JCP See Java Community Process. JCP - Java Community Process and director of the JCP and JINI programs at Sun Microsystems, will cover how Java communities contribute to the direction of technology and how they may evolve over the coming years. Kluyt will also talk about network computing's emergence in the enterprise and how Java, JINI and other technologies interact and complement each other. For more information or to register for the Borland Conference, please visit: http://info.borland.com/conf2004/. About Borland Borland Software Corporation (NASDAQ:BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or the Borland Developer Network at http://bdn.borland.com. All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. Visual Studio is a registered trademark of Microsoft Corp. in the United States and other countries. Sun, Sun Microsystems, the Sun logo, Java, J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. , and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries. All other marks are the property of their respective owners. |
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