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Microsoft and BT Sponsor Budding Software Superstars.


Imagine Cup Innovation Accelerator Helps Students Turn Award-Winning Concepts Into Marketable Products

LONDON -- Microsoft Corp. and BT have joined forces to help some of the brightest young minds from around the world transform creative ideas into working products in the 2007 Imagine Cup Innovation Accelerator. Over the next two weeks, six student teams from six countries will participate in an intensive technical and business training workshop where they will be coached in the transforming of their software applications and ideas for solving a real-world problem into business reality. The teams -- finalists in the 2006 Microsoft([R]) Imagine Cup Software Design Competition -- were asked to "imagine a world where technology enables us to live healthier lives." The future entrepreneurs will unveil their concepts during a reception at BT Tower in London on January 26, 2007.

The Imagine Cup Innovation Accelerator challenges students to imagine a better world enabled by their own genius, creativity and energy and to provide opportunities for participation in the future of technology.

"These outstanding student developers are poised to shape the future of software and information technology with their Imagine Cup projects," said Sanjay Parthasarathy, corporate vice president of the Developer & Platform Evangelism Group at Microsoft. "In the Innovation Accelerator program, we help the students combine their technical skills with practical know-how so that they can create a business plan, attract investors and launch a successful product."

Now in its second year, the Imagine Cup Innovation Accelerator is a joint project from Microsoft and BT. It is a prize awarded to the best software design teams from the Microsoft Imagine Cup with technical support and business coaching Introduction to Business Coaching
Business Coaching is a business support service industry aimed at helping owners plan, start, grow & even remove themselves from business.
 to create the must-have technology and communications applications of the future. This year's teams -- composed of 21 university students from Brazil, China, Croatia, Germany, Italy and Norway -- will work closely with technical and business experts to refine their ideas in a hothouse-type environment at the Microsoft Innovation Centre in Reading, U.K.

"The Innovation Accelerator is a tremendous showcase for the creativity, energy and potential of today's young people to use technology in the service of human needs," said Sinclair Stockman, chief science officer at BT. "The teams participating in this event are setting an example not only for those who might be interested in becoming technology innovators, but anyone who might want to have a positive impact on their community and the world. We are very pleased to co-sponsor this event with Microsoft."

The Imagine Cup is the world's premier student technology competition and consists of a number of technology challenges. Teams that competed in the 2006 finals, held in India this past August, developed innovative projects that offer practical applicability and present concrete solutions to real-world problems. From an initial pool of more than 65,000 students from 100 countries, 181 students in 72 teams representing 42 countries competed during the weeklong program, with six teams in the software design competition proceeding to the 2007 Imagine Cup Innovation Accelerator. The teams worked on a wide variety of projects in keeping with the overarching theme, "imagine a world where technology enables us to live healthier lives":

* Brazil, Trivial Team, from the Universidade Federal de Pernambuco Its main campus, known as Cidade Universitária (Universitary City), is locate on the west of the city, next to the Várzea neighborhood. The Law School or Faculty of Law is located in the downtown.  

vEye (Virtual Eye) gives the blind information about their environment by using radio frequency identification See RFID.  tags located in cities or commercial malls.

* China, Frontfree Studio - MISG MISG Maintenance Interservice Support Group
MISG Market Information Services Group
, from Beijing University of Technology Beijing University of Technology (Simpified Chinese:北京工业大学 Traditional Chinese:北京工業大學) (formerly known as Beijing Polytechnic University), often called Beijing Tech or  

Project Helen is an intelligent, entertaining healthcare system that includes video games See video game console. .

* Croatia, EKG EKG: see electrocardiography. .Net, from the Faculty of Organisation and Informatics, Varazdin, University of Zagreb

The SmartECG monitors a patient's heart rate and transmits data to an application located on a PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). , raising an alarm and providing GPS coordinates if an irregular signal is noted.

* Germany, Trailblazers, from the Hamburg University of Applied Science

Trailblazers -- a Pathfinding Community -- is a navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking.  to enable people with physical disabilities to move in a barrier-free manner.

* Italy, Even .ctor, from the Polytechnic of Turin and University of Turin The University of Turin (Italian Università degli Studi di Torino, UNITO) is a university in the city of Turin in the Piedmont region of north-western Italy. It has 12 faculties and 55 departments.  

Hello World improves the doctor-patient relationship doctor-patient relationship,
n in-teraction between a physician and a patient.
 whereby the doctor can access important information unreported by the patient.

* Norway, Team NTNU NTNU Norges Teknisk-Naturvitenskapelige Universitet (Norwegian University of Science and Technology)
NTNU National Taiwan Normal University
, from the Norwegian University of Science and Technology The Norwegian University of Science and Technology, known by its Norwegian acronym NTNU (from Norges teknisk-naturvitenskapelige universitet), is located in Trondheim.  

MediWatch integrates third-party health-monitoring devices through mobile devices such as Smartphones to distribute critical information to health professionals and families.

"Exploring the latest Microsoft technologies during the Imagine Cup competition has given me the knowledge and expertise to explore new concepts and bring them to life," said Augusto Cesar Pires Spinelli of the Trivial Team (Brazil). "With the development expertise and business planning tips that we gain from Innovation Accelerator, our team hopes that our software design will quickly go from labs to market."

Microsoft and BT are jointly investing in the Innovation Accelerator to demonstrate their respective commitment to fostering student innovation and helping the next generation of software developers realize their dream projects. The students will receive in-depth training on the Microsoft and BT platforms and network assets, as well as coaching on running a startup business, developing a real business plan and attracting venture capital.

The Innovation Accelerator is not a competition -- all the participants are considered "winners." They retain the intellectual property rights and control over their projects, although teams with the most promising ideas may be offered the opportunity to continue working with BT and Microsoft to develop them further. In addition, the teams will gain exposure to the venture capital community, which will also be represented at the event.

These students join the elite ranks of Imagine Cup winners who have gone on to become successful entrepreneurs:

* The 2005 Russian team The Russian Team was a professional wrestling team in the 1980's that attempted to prove their Soviet dominance over their opponents. History
The Russian Team was formed in December 1984 in the NWA's Jim Crockett Promotions.
 has incorporated its Innovation Accelerator project OmniMusic into Musigy Inc. (http://www.musigy.com) and filed patents in the U.S. and Russia. Musigy enables musicians to plug their instrument into a computer and jam with their friends over the Internet as if they were in the same room.

* The 2005 Greek team received funding from the Greek government to pursue its Innovation Accelerator project for translating sign language into speech, and vice versa VICE VERSA. On the contrary; on opposite sides. , by utilizing a wireless, custom-made armband arm·band  
n.
A band worn around the upper arm, often as identification or as a symbol of mourning or protest.

Noun 1. armband - worn around arm as identification or to indicate mourning
. The team has been working with the Royal National Institute for Deaf People The Royal National Institute for Deaf People (RNID) is a British charity created to help better the lives of the 9 million deaf and hard of hearing in the United Kingdom.

RNID's head office is in Islington, in Central London (19-23 Featherstone Street, London EC1Y 8SL).
 on the project.

* Tu Nguyen from the 2003 U.S. team turned his Hotpad invention into a company of which he is the vice president, called DocCenter, http://www.docenterinc.com, which now employs 27 people and has three core products on the market. The Hotpad is a program that runs on a handheld PDA and allows waiters to take orders in one language and send them to the kitchen chefs in another.

About BT

BT (NYSE NYSE

See: New York Stock Exchange
:BT) is one of the world's leading providers of communications solutions and services operating in more than 170 Countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2006, BT Group's revenue was [pounds sterling]19,514 million with profit before taxation of [pounds sterling]2,040 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. For more information, visit www.bt.com/aboutbt.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft is a registered trademark of Microsoft Corp. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

BT:

For further information in the U.S., please call Shira Litvak of Sterling Communications at +1 (408) 395-5500, slitvak@sterlingpr.com

Inquiries may also be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the U.K., dial + 44 20 7356 5369. All news releases can be accessed at our Web site: http://www.bt.com/newscentre.

Microsoft:

Marcia Chaney, Waggener Edstrom Worldwide Waggener Edstrom Worldwide (WE) is one of the largest privately owned, full-service public relations agencies in the world. WE provides communications services to global organizations focused on innovation. The firm is perhaps best known as the longstanding PR firm for Microsoft.  for Microsoft, +1 (503) 443-7000, mchaney@waggeneredstrom.com

Rapid Response Team, Waggener Edstrom Worldwide for Microsoft, +1 (503) 443-7070, rrt@waggeneredstrom.com

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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