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Microsoft Selects REZN8 to Create Look and Feel for Xbox Dashboard; Hollywood Digital Communications Company Creates Visuals for the Xbox Video Game System.


Business & Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--June 7, 2001

REZN8, a premier digital design and communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , today announced that it helped create the visual style for the navigation interface on the Xbox(TM) video game system from Microsoft.

The Xbox Dashboard The Xbox Dashboard is the graphical user interface for the Xbox and Xbox 360 game consoles.

Third-party homebrew developers have released a number of unofficial replacement dashboards for modded Xboxes.
 will be used to navigate through the Xbox system options allowing the user to adjust various game settings and utilize devices such as CD and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 controls.

The concept of the Xbox Dashboard is based on the premise that the Xbox system takes console gaming to the next level, enabling reality in game play that was formerly unimagined.

Designed for the hardcore gamer, the Xbox Dashboard allows players to harness and navigate the Xbox system with the speed that they associate with cutting-edge video games. The interface appears after the start-up whenever the game slot is empty or when a standard CD or DVD is loaded.

"The differentiating feature about the Xbox Dashboard is that it is a living and breathing component that can detect and interact with the software to offer higher levels of game interaction," said Paul Sidlo, founder and president of REZN8. "REZN8's mission is to stir the imagination of its audience, and the service we provided for Xbox allows us to continue this mission with a console developer that shares a similar focus."

"REZN8 was chosen to develop the look and feel of the Xbox Dashboard because of the company's deep understanding of emerging technologies and its extensive background in creating award-winning animation packages for the television and film industry," said J Allard, general manager, Xbox Platform. "Xbox is crafted to present gamers with an out-of-this-world gaming experience, and REZN8 understood how to graphically capture the look that Microsoft was searching for in the Xbox."

About REZN8

REZN8, founded in 1987, is a premier digital design and communications company, and is one of the leading creative studios in the field of computer graphics, design and animation across a trans-media landscape. The company services a broad spectrum of domestic and international clients in several distinctive media platforms including broadcast, film, advertising, broadband and video games.

REZN8 produces award-winning visuals resulting in distinctive Graphical User Interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
 packages (GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. ), unique company branding and enhanced viewer experiences. REZN8's clientele include ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, AT&T, CBS (Cell Broadcast Service) See cell broadcast. , Cisco, Citibank, ESPN ESPN Entertainment and Sports Programming Network , Ford, FOX, General Motors, Intel, Microsoft, Sony, Sprint, Turner Broadcasting, Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and WebTV.

REZN8 has headquarters in Hollywood, Calif. For more information about REZN8, visit www.rezn8.com.

About Xbox

Xbox (http://www.xbox.com/) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on Nov. 8, 2001, at the estimated retail price of $299.99 (U.S.).

Note: Xbox and Microsoft are trademarks of Microsoft Corp.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 7, 2001
Words:487
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