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Micrografx Partners with SOFTBANK Services Group to Provide Software Purchasers a World Class Customer Experience.


RICHARDSON, Texas--(BUSINESS WIRE)--Aug. 12, 1997--Micrografx(R), (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MGXI), a global leader in graphics software, announces a partnership with SOFTBANK Services Group, the computer industry's leading provider of integrated sales and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services . This agreement aligns SOFTBANK Services Group's world-wide customer care services with Micrografx's leading graphics products to deliver a true world class customer experience.

"This partnership," states Doug Richard Doug Richard is a United Kingdom-based Californian entrepreneur and specialist in technology transfer, commercialisation, and business incubation. He shot to prominence as a result of the BBC programme Dragons' Den, where he appeared as a "dragon", or investor. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Micrografx, "allows Micrografx to focus on its core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 of developing the very best graphics software in the industry. This alliance insures that the consolidation of service under SOFTBANK will ensure quality service while reducing total cost of service."

Mark Briggs, President and CEO of SOFTBANK Services Group said, "This partnership enables Micrografx to leverage SOFTBANK's ability to blend technology with agent-based customer care solutions that really focus on enhancing the end user experience." Briggs added, "Our commitment to continuous quality improvement, both for our clients, their customers, and our own associates, is the key factor for our continued success."

Under this exclusive agreement, SOFTBANK is expected to handle up to 2.5 million customer inquiries per year in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Japan. Services include pre-sales, sales and technical support. SOFTBANK solution sets include automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 voice and Internet services which are leading edge.

"By handling the entire customer care experience, the partnership with SOFTBANK will elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 the level of support delivered to our customers on a consistent basis," John Dearborn, executive vice president, sales and marketing for Micrografx. "Micrografx will continue to provide the very best in product software while seamlessly delivering a world class customer experience to all of its customers. This is a combination often difficult to deliver simultaneously for many software publishers."

About SOFTBANK Services Group

SOFTBANK Services Group, previously known as UCA&L, was formed by the 1995 merger of the industry's two leading direct marketing outsourcing companies List of Outsourcing Firms<ref name="who" />
Revenue (USD) Logo Company Headquarters Country of Largest Employment Service
$3300 million
, Upgrade Corporation of America and Alexander & Lord, Inc. The company is majority-owned by SOFTBANK Corporation, Japan's largest distributor of computer-related software and peripherals. Additional SOFTBANK companies include the Ziff-Davis Publishing Company, SOFTBANK COMDEX See COMDEX.  and SOFTBANK Forums, and Kingston Technologies Kingston Technology Co. is an American producer of memory products. It is located in Fountain Valley, California with manufacturing and logistics facilities in the United States, United Kingdom, Ireland, Malaysia, China and Taiwan. . SOFTBANK also holds significant investments in more than fifty Internet-related companies including CyberCash Inc., Yahoo!,
over-the-counter in Tokyo, had revenues of $2.9 billion in the fiscal
year ended March 31, 1997. SOFTBANK has approximately 6,500 employees
worldwide.
     SOFTBANK Services Group is headquartered in Buffalo, New York
with additional call centers in Las Vegas, Nevada; Dublin, Ireland;
and London, England. Sales and distribution facilities are located in
the U.S., Canada and Ireland.

About Micrografx

     Founded in 1982, Micrografx (NASDAQ:MGXI) is the global leader in
enterprise graphics and personal creativity software and is the
acknowledged pioneer of Windows business and consumer graphics
software. Award-winning graphics software titles include American
Greetings(R) CreataCard(R) Gold(TM) and CreataCard(R) Plus(TM),
FlowCharter(R), Graphics Suite(TM), Simply 3D(TM), Webtricity(TM),
Designer(TM), Picture Publisher(R), and Windows Draw(R). Celebrating
its 15th year anniversary in 1997, the $70 million company's U.S.
operations are based in Richardson, Texas, with development offices
located in Los Angeles, Portland and San Francisco. International
subsidiaries are located in Australia, Canada, France, Germany, Italy,
Japan, The Netherlands and the United Kingdom. Representative agent
offices are located in Denmark, Poland, Spain and Switzerland. For
trial downloads and more information about Micrografx's exciting
graphics software, visit http://www.micrografx.com

-0-





after the E which may not appear in all systems.

CONTACT: Micrografx

Aline Parrish, (972) 994-6525

alinep@micrografx.com

or

SOFTBANK Services Group

Joy M. Testa, (716) 871-7542

Joytes@sbservices.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 12, 1997
Words:595
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