Microcosm Technologies Adds Senior Executive John West as Marketing Director for Microfluidics and Optical MEMS.RALEIGH, N.C.--(BUSINESS WIRE)--Feb. 9, 1999-- Analytical Instrument Industry Veteran to Lead New Business Initiative for Lab-on-a-Chip and Microoptical Markets Microcosm Technologies, Inc. today announced the appointment of John West, 42, as its new Marketing Director for Microfluidics and Optical MEMS (MicroElectroMechanical Systems) Tiny mechanical devices that are built onto semiconductor chips and are measured in micrometers. In the research labs since the 1980s, MEMS devices began to materialize as commercial products in the mid-1990s. . As leader of this new business initiative, West will influence, develop and execute its major technology businesses and strategic decisions. He is chartered with leveraging Microcosm Technologies leading position in MEMS/MST CAD software tools and application engineering to deliver comprehensive design products and services to the microfluidics and optical microdevices industry. West comes to Microcosm Technologies from his position as president of Princeton Instruments, the world's leading manufacturer of high-performance cooled-CCD cameras. West will report to Michael Jamialkowski, Microcosm's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Microcosm is the leader in CAD technology for MicroElectroMechanical Systems See MEMS. (MEMS). These are complex three-dimensional devices, which use classical semiconductor photolithographic, and etching processes to create integrated mechanical structures and electronic microcircuits. The field of microfluidics has grown from the implementation of devices with embedded fluid circuits. Biological microfluidics applications have collectively become known as "Lab-on-a-Chip" technology, which promises to revolutionize genomics research with faster operation and lower reagent costs. Major application areas include the detection of single nucleotide polymorphisms (SNP's) in DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. , mutations which can signal the onset of cancer and stratify strat·i·fy v. strat·i·fied, strat·i·fy·ing, strat·i·fies v.tr. 1. To form, arrange, or deposit in layers. 2. patients for the most effective pharmaceutical treatment based on the strain of infection they have or their own predisposition to drug side effects Side effects Effects of a proposed project on other parts of the firm. . Optical microdevices include both on-chip guided wave systems (lasers, wavelength multiplexing/demultiplexing and receivers) and free space optics See FSO. (particularly for computer display, bar code scanning, laser printing and telecom fiber optic cross connect applications). Michael Jamialkowski, Microcosm's President and CEO said, "John is an exceptional individual with experience in marketing and corporate management combined with in-depth expertise in scientific apparatus and emerging technologies. John's background in analytical instruments and software will play a major role to insure Microcosm's success in the microfluidic/micro total analytical systems (uTAS) markets as well as the photonics application sectors. Both of these sectors are expected to exhibit explosive growth in the next three to five years." West said, "In microfluidics and optical MEMS applications, customers are seeking to develop highly cross disciplinary products in which strong interactions between disciplines are unavoidable and even desirable. Implementation and characterization of real devices is expensive and time consuming and time to market (and patent office) are critical. This requires design and analysis tools and design support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services that can be equally cross disciplinary. "Microcosm Technologies has led the field in providing its FlumeCAD (Fluid Mechanics CAD) package and in establishing its professional services organization to support it. It is my intent to make major contributions to influence technology, business and strategies decisions resulting in Microcosm's preeminence in this market sector." West holds BS and MS engineering degrees from MIT MIT - Massachusetts Institute of Technology and an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the University of Pennsylvania's Wharton School. Company Background Microcosm Technologies, Inc. (Raleigh, N.C.) was established in 1995 to develop and market MicroElectroMechanical Systems (MEMS) CAD software and services, which addresses device design, manufacturing analysis, packaging, and system integration. The company has licensed core technology from Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, (MIT) and has engaged in $5.5 million of collaborative development efforts with industry, academia and DARPA DARPA: see Defense Advanced Research Projects Agency. (Defense Advanced Research Projects Agency) The name given to the U.S. Advanced Research Projects Agency during the 1980s. It was later renamed back to ARPA. . Microcosm's products include MEMCAD, an integrated design environment consisting of 3-D design, modeling, and simulation software tools that enable the creation of complex MEMS/MST devices for automotive, computer, and telecom applications. Microcosm recently introduced FlumeCAD(TM), which targets the requirements for flow, chemical transport, and containment analysis of complex microfluidics networks for the Lab-on-a-Chip market. Microcosm has offices and support staff in Cambridge, Mass.; San Mateo, Calif.; Amsterdam, Netherlands and is headquartered in Raleigh. Microcosm is privately held. Microcosm's web site can be found at http://www.memcad.com. |
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