Microcell Connexions and PowerLOC to Bring Wireless Position and Tracking Solutions to Canada.

Business Editors

TORONTO--(BUSINESS WIRE)--Sept. 20, 2001

An Agreement Signed as a Result of Microcell's Ongoing

'Project Rainbow' Initiative

Microcell Connexions Inc., a subsidiary of Microcell (Nasdaq:MICT) (TSE:MTI.B.) Telecommunications Inc., and PowerLOC Technologies Inc., a wholly owned subsidiary of Paradigm Advanced Technologies (OTCBB:PRAV), today announced an agreement whereby PowerLOC will deploy its L-Biz(R) GPS wireless satellite position and tracking solutions in Canada using Microcell Connexions' Global System for Mobile communications (GSM) network.

The agreement was achieved as a result of Project Rainbow, a wireless industry initiative launched earlier this year by Microcell Telecommunications, which is designed to bring together an ecosystem of organizations to develop and market commercial mobile data services.

With this agreement, PowerLOC will offer its first generation VLD 104 GSM-based vehicle location devices in Canada based on wireless connectivity of Microcell's GPRS network with the potential of roaming capabilities to the United States and elsewhere. Two-way data and text communications between a client using the PowerLOC L-Biz(R) Web browser access to PowerLOC's Tracker(TM) server and the Global Positioning System (GPS)-enabled VLD 104 mobile devices will provide a cost-effective solution for tracking, locating and communicating with vehicles using Microcell's Short Messaging Service (SMS). An added feature to the PowerLOC offering designed for users with personal digital assistants (PDAs) is the ability to send and receive text messages or emails. Customers can use their PDAs when connected to the VLD 104 in the vehicle using an accessory cable.

"Microcell's GSM network provides an ideal platform for the aggressive deployment of PowerLOC's Internet-enabled vehicle tracking solutions in Canada taking advantage of our network's Short Messaging Service," said Alex Brisbourne, Vice-President and General Manager of Business Development, Microcell Connexions. "Our agreement with PowerLOC represents a milestone in the delivery of GPRS wireless data services under Microcell's Project Rainbow banner."

"This agreement between PowerLOC and Microcell will help us to build the pre-eminent world-wide asset location and tracking solution based on the combination of GPS for positioning, the wireless networks for connectivity, and the Internet for the client access," said Eduardo Guendelman, President and CEO, PowerLOC. "PowerLOC is ideally positioned to be able to attract major retail and automotive industry channels to market our GSM-enabled tracking solutions and offer our Location Service Providers (LSP(R)) global network coverage, roaming benefits and superior performance." About Project Rainbow

Launched by Microcell Telecommunications in June 2001, Project Rainbow is a unique initiative designed to bring together an ecosystem of organizations to develop and market commercial mobile data services. Microcell's goal with Project Rainbow is to work together with other enabling organizations, such as system integrators, network access device and content suppliers, platform and toolkit developers, multimedia technology providers, application developers, and domain specialists, to develop and deliver these applications to market quickly and cost effectively.

For more Information please contact: [e-mail].

About Microcell Connexions Inc.

Microcell Connexions is the only Canadian wireless network to offer unbundled and unbranded airtime and wireless services to corporations and entrepreneurs who then brand and market these offerings as their own. A subsidiary of Microcell Telecommunications Inc., Microcell Connexions also works with third-party developers and manufacturers to enhance their wireless service and product offerings with innovative voice and data applications. For more information, please visit www.microcellcnx.com.

Microcell Telecommunications has been a public company since October 1997, and is a member of the TSE 300, TSE 200, and S&P/TSE Canadian Mid Cap indices. The Company employs more than 2,300 people across Canada. For more information, please visit www.microcell.ca.

About PowerLOC Technologies Inc.

PowerLOC Technologies Inc. of Richmond Hill, Ontario, and its parent, Paradigm Advanced Technologies, Inc., provide a full range of wireless location tracking technology solutions to service providers in the telematics, GPS, M-business, L-solutions and CRM/ERP markets. Paradigm's servers, software and devices locate, track, communicate with and manage vehicles and other assets. Paradigm, a public company since 1996, owns the exclusive licensing rights to a broad-based wireless location patent (US Patent #B1 5,043,736) covering the apparatus and method of transmitting position information from satellite navigational signals (like GPS) over cellular systems to a base unit, and displaying the location of an object so equipped. Paradigm's ownership covers all fields of use for the patented system, excluding criminal justice applications. For further information on Paradigm and PowerLOC, visit www.powerloc.com or call [phone] ext. 249 or e-mail us at [e-mail].

Paradigm is also listed on the Frankfurt Stock Exchange - symbol - PG8.

L-Biz, PowerLOC Tracker and LSP are trademarks of PowerLOC Technologies Inc.

The statements made in this release concerning the future prospects of Microcell, Paradigm and PowerLOC are forward-looking statements that involve risks and uncertainties, which may prevent expected results from being achieved.