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MicroDental Laboratories Closes 2004 with Record-Breaking Revenues; Micro Advanced Cosmetics Division -- Maker of MAC Veneers -- Grows 30%.


DUBLIN, Calif. -- MicroDental Laboratories, the world's leading cosmetic dentistry Cosmetic Dentistry Definition

Cosmetic dentistry includes a variety of dental treatments aimed at improving the appearance of the teeth.
Purpose
 laboratory and makers of industry-leading MAC Veneers(TM), today announced record-breaking revenues for 2004, representing double-digit growth and the highest revenue in the company's 40-year history. The laboratory's fastest-growing division, Micro Advanced Cosmetics, which produces MAC Veneers(TM), recorded more than 30% revenue growth in 2004, its 8th consecutive year of steady growth.

"Our financial results in 2004 are a reflection of the shared commitment from every employee at MicroDental to lead the cosmetic dentistry industry," said Fred Walke, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , MicroDental Laboratories. "Everyone at MicroDental is enthusiastic about what we do, from giving people the healthiest most beautiful smiles possible, to creating the world's best cosmetic dental products, providing our dentist partners with full-practice support and to advancing the profession of cosmetic dentistry as a whole."

Other 2004 highlights

Patents

In 2004, MicroDental added to its steadily growing patent portfolio. With concentrated R&D efforts in the area of metal-free restorations, the company created new techniques for Zirconia reinforced restorations. Its revolutionary Pressed to Zirconia (P2Z) product was awarded a patent for lingually lin·gual  
adj.
1. Of, relating to, or situated near the tongue or a tonguelike organ.

2. Linguistics Pronounced with the tongue in conjunction with other organs of speech.

3.
 reinforced bridges. This type of restoration is the ultimate aesthetic solution, bridging beauty and function. The strength of the material is unprecedented and the look is completely natural. MicroDental has long been regarded as a pace-setter for innovation in dental products, materials and techniques. The laboratory's industry-leading research and development program has contributed to numerous advancements in technology and materials and has earned the company numerous patents.

2004 Industry Awards

MicroDental Laboratories was recognized by the dental industry with the following 2004 awards:

--AACD People's Choice award from the annual American Academy of Cosmetic Dentistry The American Academy of Cosmetic Dentistry (AACD), founded in December 1984, is the world's largest organization for cosmetic dental professionals.

The AACD stated mission is as follows: offering educational opportunities; promoting and supporting an accreditation
 (AACD AACD American Academy of Cosmetic Dentistry
AACD American Association for Counseling and Development
AACD Aging-Associated Cognitive Decline
AACD Association of Anesthesia Clinical Directors
AACD American Academy of Craniomandibular Disorders
) meeting for its work with Michael Reece, D.D.S D.S Drainage Structure (flood protection) . Because the winner is selected by AACD members, Peoples' Choice recognition is the industry's most coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 award.

--Crown Council Qualified Laboratory. For investing in state-of-the-art quality assurance systems and developing stringent operating criteria, MicroDental was the first laboratory recognized with this prestigious qualification.

--Women in Need (W.I.N.) Foundation named Heather Martin Heather Martin is a Gospel singer, and a current member of the gospel group Virtue with her sisters Ebony Holland and Karima Kibble. Early years
A native of New Orleans, Louisiana, Heather was born on February 2, 1977 and is the youngest child born into Trotter family.
, MicroDental's Director of Industry Affiliations, "Woman of the Year" for her pioneering work with the charitable organization This article is about charitable organizations. For other uses of the word charity, see Charity.
A charitable organization (also known as a charity) is an organization with charitable purposes only.
, which helps victims of domestic violence.

Increased Marketing Focus

2004 also saw increased marketing efforts behind the MAC Veneers(TM) brand with a new consumer and professional web site (www.macveneers.com), and the kick-off of a national marketing campaign. MAC Veneers(TM) are the most frequently specified veneer brand by top cosmetic dentists, and MicroDental's MAC Division has become widely recognized as the most advanced team of cosmetic dental technicians in the industry -- the artists behind the smile.

About Micro Advanced Cosmetics (MAC), a division of MicroDental

To focus exclusively on advanced dental aesthetics, MicroDental Laboratories created the Micro Advanced Cosmetics (MAC) division in 1997. MAC team members are the most highly trained technicians in the industry, using the most advanced pressed ceramic materials and the most sophisticated CAD/CAM CAD/CAM
 in full computer-aided design/computer-aided manufacturing.

Integration of design and manufacturing into a system under direct control of digital computers.
 and color matching technology available today to create MAC Veneers. MAC brand veneers are the highest quality and the most specified veneer brand in the industry. For more information, please visit www.macveneers.com.

About MicroDental

MicroDental Laboratories is the world's largest and most advanced cosmetic dental laboratory A dental laboratory is a light manufacturing facility for the production of dental restorations on the order of a dentist. Dental laboratories may make dentures, crowns, or other dental restorations such as implant crowns. , setting the industry standard for innovation and quality for more than 40 years. MicroDental works closely with leading manufacturers, cosmetic dentists and professional organizations to help develop new materials, dental procedures and meaningful continuing educational opportunities for dental industry professionals. The company holds numerous patents, and many of the procedures MicroDental has developed have become industry best practices. MicroDental Laboratories employs over 500 people and is headquartered in Dublin, California Dublin is a city in Alameda County, California, United States. The population was 29,973 at the 2000 census. Dublin is home to the headquarters of Sybase, Inc. Government
The city government is headed by a mayor.
. For more information, please visit www.microdental.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 2005
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