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Micro opens in Hong Kong, will export to U.S.


The South China Brewing Co. has announced that its new Honk honk Pediatrics A widely-transmitted precordial whoop, described as a high-pitched, musical, late systolic murmur in some Pts with mitral valve prolapse–MVP, a sound attributed to resonation of the valve leaflets and chordae; non-honkers with MVP may be made  Kong microbrewery mi·cro·brew·er·y  
n. pl. mi·cro·brew·er·ies
A small brewery, generally producing fewer than 10,000 barrels of beer and ale a year and frequently selling its products on the premises. Also called boutique brewery, brewpub.
 will begin production at the end of May. One of the first micro-brewery to open in the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. , the new plant will produce ales and lagers for the Honk Kong market and for export.

The brewery is located in the Vita Tower at Aberdeen, and has a capacity of 5,200 barrels. The brewery's first product will be Crooked Island Crooked Island: see Bahamas.  Ale, a brand named for a local landmark.

"We have sound reasons for projecting an enormous growth curve for microbrewing throughout the Pacific Rim," said Peter W.H. Bordeaux, chairman of South China Brewing and president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the Sazerac Co. of New Orleans, Louisiana. Sazerac is one of the oldest producers of distilled spirits in the U.S., and has recently expanded its scope to include other beverages, including beer.

According to David Haines, South China's managing director, the new brewery will keg and bottle its products, and will distribute them to Hong Kong pubs, restaurants and supermarkets. The company will also market its beer in the United States, he said, although distribution will be initially limited to the Chinese restaurant sector.
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Title Annotation:South China Brewing Co.'s microbrewery
Publication:Modern Brewery Age
Date:May 29, 1995
Words:198
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