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Michigan Attorney General Granholm Announces Agreement With Columbia Energy Corporation to Terminate Marketing Campaign.

LANSING, Mich., Feb. 3 /PRNewswire/ -- Attorney General Jennifer M. Granholm announced today that Columbia Energy Corporation has agreed to terminate a marketing campaign aimed at 225,000 Michigan Consolidated Gas Company customers that violated Michigan's Consumer Protection Act for being unfair and deceptive de·cep·tive  
Deceptive or tending to deceive.

de·ceptive·ness n.

Columbia Energy is competing with other companies to be a new supplier of natural gas to 100,000 customers of Michigan Consolidated Gas Company. Under a new program approved by the Public Service Commission, the Michigan natural gas market is being partially opened to allow competition among gas suppliers. A limited number of Michigan Consolidated and Consumers Energy customers can sign contacts with new gas suppliers, including Columbia Energy.

Granholm objected to the language used in a marketing solicitation solicitation

In criminal law, the act of asking, inducing, or directing someone to commit a crime. The person soliciting another becomes an accomplice to the crime. The term also refers to the act of obtaining bribes, as well as to the crime of a prostitute who offers sexual
 that was mailed to customers by Columbia Energy. The mailing stated: "Save this winter, when your gas cost is usually highest. Lock in your low price now, when your gas usage is peaking."

In fact, the fine print on the back of the solicitation indicates that savings cannot possibly begin until April 1, 1999, after this year's heating season.

After being notified of the Attorney General's objection, Columbia agreed to terminate the solicitation immediately and to provide an opportunity for the customers who already signed up to disenroll from the program.

Granholm said: "I will not tolerate advertisements that mislead mis·lead  
tr.v. mis·led , mis·lead·ing, mis·leads
1. To lead in the wrong direction.

2. To lead into error of thought or action, especially by intentionally deceiving. See Synonyms at deceive.
 Michigan's consumers. While this solicitation never should have been sent in the first place, I commend Columbia Energy for its quick response and its promise to pull the advertisement and allow customers who may have been misled mis·led  
Past tense and past participle of mislead.
 to opt out of the program."
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Publication:PR Newswire
Geographic Code:1U3MI
Date:Feb 3, 1999
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