Michelob Amber Bock, a 'Specialty of the House' from Anheuser-Busch, set for Tampa, Fla., launch on Sept. 11.TAMPA/ST. PETERSBURG--(BUSINESS WIRE)--Sept. 11, 1995-- Specialty beer drinkers in the Tampa/St. Petersburg area will be among the first in the country to taste Michelob Amber Bock Noun 1. bock - a very strong lager traditionally brewed in the fall and aged through the winter for consumption in the spring bock beer lager beer, lager - a general term for beer made with bottom fermenting yeast (usually by decoction mashing); originally , a "specialty of the house" from Anheuser-Busch, when it becomes available locally today. The brand will roll out nationally on October 16. "Michelob Amber Bock is rich, malty, and very smooth. That's a combination specialty beer drinkers in Tampa will really appreciate," said Paul Mancuso, Amber Bock's brewmaster brew·mas·ter n. A brewer, especially the head brewer at a microbrewery. . "It's especially appropriate that this great new beer be called Michelob Amber Bock, considering that Michelob was one of the first specialty beers when it was introduced in 1896." "We've selected only the choicest ingredients for Michelob Amber Bock, such as a very high percentage of imported hops, including the Saaz and Tettnang varieties, and an equally high percentage of the more costly two-row barley malt," said Mancuso. "The unique, aroma taste notes of the Saaz hops from the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. add a traditional, spicy character to Amber Bock." Michelob Amber Bock's deep, dark color is the result of Mancuso's use of specially roasted barley malt -- which contributes not only color but also a roasted, malty taste to the beer. "Achieving the right degree of roasted quality is an exacting art, and we think Tampa beer drinkers will agree we have," said Mancuso. In keeping with its specialty nature, Michelob Amber Bock is packaged in a dark brown (almost black) slope-shouldered bottle, and its black, gold and red label graphics emphasize that Amber Bock is a premium blend Premium Blend is a television show on the American cable television channel Comedy Central. The program features a well-known stand up comedian as an emcee who introduces four or five lesser known comedians looking for a big break on television. from Anheuser-Busch's brewmaster team. Michelob Amber Bock will be priced at premium-plus levels, and will be available in six-pack bottles and on draught so as to be drawn from the wood (as a cask, barrel, etc.) in distinction from being bottled; as, ale on draught. See also: Draught at your tavern tavern: see inn. or restaurant. In addition to Michelob Amber Bock, Anheuser-Busch has also recently introduced four other specialty beers, including Red Wolf Lager (now the largest selling red beer in the country), Elk Mountain Elk Mountain may refer to:
traditional first prize. [Western Cult: Misc.] See : Prize award winner at the recent California Beer Festival), Elk Mountain Red Lager and Elephant Red. The specialty, micro and import segment of the beer industry represents approximately 17 million barrels of beer on an annual basis, or about 8.5% of all beer sales. In addition to Tampa/St. Petersburg, Michelob Amber Bock will also be available on Monday, September 11, in the Phoenix, Raleigh/Durham, Portland and Seattle areas. CONTACT: Anheuser-Busch, St. Louis Mike Lenzen, 314/982-1751 |
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