Michelin Launches New Line Of Professional Working Footwear; Company Exhibiting Footwear At WSA Show Booth # 3866.Business Editors World Shoe Association Shoe Show Booth #3866 LAS VEGAS--(BUSINESS WIRE)--Feb. 10, 2004 Michelin Footwear Technologies, a division of Soletech Inc. will launch Michelin's first line of professional working footwear set to go to market later this year. Michelin Footwear Technologies is exhibiting the new line in Booth # 3866 at the World Shoe Association (WSA WSA Web Services Architecture (Bow Street) WSA Wilderness Study Areas WSA Wilbur Smith Associates WSA Washington Software Alliance WSA World Shoe Association WSA Workers Solidarity Alliance ) Shoe Show taking place February 9 - 13, 2004 at the Sands Expo The Sands Expo and Convention Center, at 1.2 million square feet (110,000 m²), is the second largest convention center in the Las Vegas, Nevada area. It opened in 1990 across the street from the original Sands Hotel. and Venetian Hotel in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . Soletech, an official licensee of Michelin, aims to bring the quality, performance, innovation and safety synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as the Michelin brand to this new line of safety and working footwear. Footwear industry insiders and consumers alike will immediately recognize many of Michelin's popular tire treads leveraged in every sole design with a specific biomechanical function. The Michelin line of working footwear brings a new level of comfort, performance, safety and aggressive styling to the footwear market. Michelin Footwear Technologies designed the line "from the inside out," recognizing that performance and safety are essential over all other considerations for workers on the job. By developing the footwear from the inside out Michelin Footwear Technologies was able to focus in on key features that will drive the performance of the footwear in the workplace. Michelin's professional working footwear provides benefits not available in other products including: -- Michelin Tire Treads - Michelin's footwear is based on some of the company's most popular tire treads including the Pilot Exalto, 4x4 Syncrone and the LTX LTX Liver Transplant LTX Lane Training Exercise LTX Laptop Expansion (Slot) A/T "Off Road." The treads are bi-directional providing traction and slip resistance in all conditions. -- Better Than Air Support System - Michelin's footwear is constructed on an automotive inspired chassis-based support system, which creates the same "cradle effect" of a high performance-racing seat. The footbed is supported by the Michelin TPU TPU - Text Processing Utility chassis system creating a built-in orthodic. -- Extended Coverage - Michelin's extended coverage provides a buffer between the end of the steel safety toe and the rest of the shoe to prevent the "bunching" or "toe bite" that so often causes discomfort in other shoes or boots. -- Hooklet (TM) Fasteners - Michelin's footwear line provides wearers an option for lacing by combining the eyelet and hook into one functional feature - the "hooklet." The footwear may be built from the inside out, however it is the aggressive and cutting-edge design that consumers will notice first. From the Michelin tread soles, to the rugged uppers, the boots and shoes are designed to take wearers from the work site straight to their after work activities. The line is engineered to provide the highest level of comfort and safety on the job, however Michelin Footwear Technologies designed the shoes and boots to fit the lifestyle of the worker far away from the job site. "The Michelin brand stands for safety, performance and mobility worldwide," commented Tom Costin, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Soletech Inc. "Extending the brand to this line of professional safety footwear makes perfect sense as we supply shoes and boots that will provide unmatched performance and safety for workers. When consumers take their first look at the line they will immediately identify the innovation in styling, tread performance and mobility, durability of materials, comfort construction and safety features in the footwear that are inherent features of the Michelin brand." Michelin Footwear Technologies boasts an executive team with extensive experience in the footwear industry including marketing, business development, domestic and international sales, operations and product development and design. President and CEO, Tom Costin, acquired SoleTech, Inc. in 1979 and has grown the company into a multi-division operation that designs, sources and distributes footwear components and finished footwear all over the world. Senior Executive Vice President, Rick Johnson Rick Johnson may refer to:
sales manager n → directeur commercial sales manager sale n → , held positions at Edison Brothers, Kangaroos, and the Caterpillar Division of Wolverine World Wide Wolverine World Wide NYSE: WWW is a footwear manufacturer. They have their own brand, Wolverine Boots and Shoes, and also make footwear for other companies, such as Caterpillar and Harley-Davidson. Wolverine also makes shoes and boots for the military. over his thirty-year career in the shoe industry Noun 1. shoe industry - an industry that manufactures and sells shoes industry - the people or companies engaged in a particular kind of commercial enterprise; "each industry has its own trade publications" . Michelin's line of footwear will be available in late spring. About Michelin MICHELIN's mission is to contribute to the progress of the mobility of people and goods by facilitating the freedom, safety, efficiency and enjoyment of travel. Founded in 1889 Michelin North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. is headquartered in Greenville, South Carolina
Greenville is a mid-sized city located in the upstate of South Carolina. It is the county seat of Greenville CountyGR6 . Michelin has more than 70 manufacturing facilities in 18 countries. About Soletech Soletech, Inc. was established in 1946 as a supplier of outsole materials to the US shoe industry. Today Soletech is a multi-division company that designs, sources, markets and distributes footwear and components worldwide. |
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