Michael de Kare-Silver, well-known e-business expert, joins Modem Media.

NORWALK, Conn.--(BUSINESS WIRE)--Jan. 22, 2003

Modem Media, Inc. (NASDAQ: MMPT), announces that Michael de Kare-Silver joined Modem Media, a leading interactive marketing strategy and services firm, as Managing Director of Europe, on 14 October 2002.

Mr. de Kare-Silver is a leading figure on the Internet business scene. He was the first e-commence director on the board of a FTSE 100 company at Greater Universal Stores, has written the best-selling and influential business book "e-shock" and has recently been the global head of e-business at PA Consulting Group.

Mr. de Kare-Silver said: "I'm delighted to be joining Modem Media. We all know that technology and the Internet have been going through a period of reappraisal in the last couple of years but Modem Media helps clients use interactive marketing to achieve real business goals with measurable results. As interest and investment begin to recover Modem Media is brilliantly placed to build market share. Few other organisations can claim such a powerful client list or depth of capability. I look forward to establishing our clear leadership across Europe."

Welcoming the new appointment, Marc Particelli, Modem's CEO and President, commented: "In seeking a new leader for our London office, we were guided by a desire to add experience and talent in order to take Modem Media to new levels of success. We wanted a leader able to marshal the strength of the London team, access the market to support growth and provide additional skills and perspective to our interactive marketing strategies. I am confident that Michael's talents and contributions will be instrumental to achieving those goals."

Michael brings a very impressive and critical set of experience and skills to Modem Media. Commencing his career as a commercial lawyer at Slaughter & May, he has held various marketing roles at Proctor & Gamble in the UK, Belgium and Germany and has worked in the professional services sector with McKinsey--working across Europe in consumer goods, retail and financial services.

Combining marketing and professional services, Michael became Managing Director at Marketing Solutions before setting up his own strategic consultancy - the Kalchas Group which, nine years on, was acquired by CSC. Michael then joined Great Universal Stores as the Director, e-Commerce. He was also a GUS main board director, advising on strategic e-business developments, client propositions and distribution.

Michael joins Modem Media from PA Consulting where he was head of their e-business service development and led an international cross-practice team in the provision of end-to-end e-business transformation solutions.

About Modem Media

Founded in 1987, Modem Media (http://www.modemmedia.com) is an interactive marketing strategy and services firm recognized for the innovation and effectiveness of its work in digital channels. Modem Media helps world class companies realize greater value from their customers by increasing sales and reducing costs across their communications, selling and service activities. The Company builds value for global businesses including Delta Air Lines, General Electric, General Motors, IBM, Eastman Kodak, Kraft, Michelin, and Sprint. Modem Media's success is rooted in the integration of customer-driven marketing strategies, award-winning creative solutions, and advanced marketing technologies. Modem Media is headquartered in Norwalk, Connecticut and has additional offices in San Francisco, London and Sao Paulo.