Miami Beach Unveils New Marketing Initiative During Super Bowl Week.'Miami Beach 25/7' Captures the City's Irrepressible Vibe MIAMI BEACH Miami Beach, city (1990 pop. 92,639), Dade co., SE Fla., on an island between Biscayne Bay and the Atlantic Ocean; inc. 1915. It is connected to Miami by four causeways. , Fla. -- With the eyes of the nation focused on Super Bowl XLI Super Bowl XLI was the 41st championship game of the modern National Football League (NFL). The American football game was played on February 4 2007 at Dolphin Stadium in Miami Gardens, Florida, a suburb of Miami, following the 2006 regular season. Kickoff was at 6:27 p.m. this Sunday Sunday: see Sabbath; week. , the City of Miami Beach plans to welcome thousands of fans, media and corporate sponsors with a new marketing initiative - "Miami Beach 25/7. So much to do, you'll need the extra hour." "Our objective is to communicate that Miami Beach offers more than meets the eye More Than Meets the Eye was the three-part series premiere for the 1984 cartoon The Transformers. The three-part pilot was originally known simply as The Transformers for everyone - from residents to visitors to business people," said Miami Beach Assistant City Manager Hilda Fernandez. "There simply is no other tropical city in the country that offers this 'live, work, play' trifecta tri·fec·ta n. A system of betting in which the bettor must pick the first three winners in the correct sequence. Also called triple. [tri- + (per)fecta.] , forcing you to beg for a 25th hour in the day to experience it all." The 25/7 message will be placed on everything from T-shirts to branded energy drinks and aerial aerial: see antenna, in electronics. banners during the days preceding the Super Bowl, complemented with a variety of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most efforts. Today, the City opens the "Miami Beach Loves You Back" media spa, outside the Miami Beach Convention Center. Members of the media will be given an entry pass to enjoy a short break from the stress of covering the game and its related stories, while being provided a Miami Beach 25/7 T-shirt, with a customized tagline ("So much to cover, you'll need the extra hour"), a Miami Beach 25/7 energy drink "for the 25th hour," and a list of possible sidebar (1) A Windows Vista desktop panel that holds mini applications (gadgets) such as a calendar, calculator, stock ticker and Vonage phone dialer. It is the Windows counterpart to the Dashboard in the Mac. See Windows Vista and gadget. stories. At the Miami Beach Golf Club, corporate players will receive a custom-designed golf towel and information about the city's excellent business environment, delivered continuously on the GPS system found in every golf cart. Beginning Friday and through the weekend, Miami Beach will have a concierge in their entry foyer suite at the Sprint Style Villa, a two-story glass hospitality house for corporate VIPs, visiting dignitaries, athletes and celebrities, located on the beach. Visitors will receive a specially-designed bag featuring the Miami Beach 25/7 logo and branded t-shirt. The City selected local public relations firm, The Treister Murry Agency, and branding agency, Cre8tiv Juice Group, last summer to develop a campaign that focuses on establishing Miami Beach as a city that competes in the world marketplace with its cuisine Cuisine (from French cuisine, "cooking; culinary art; kitchen"; ultimately from Latin coquere, "to cook") is a specific set of cooking traditions and practices, often associated with a specific culture. , cultural offerings, business opportunities, high-end shopping and recreational amenities that extend beyond its beautiful beaches. "With so many visitors in town, including journalists, who may be experiencing Miami Beach for the first time, we wanted to make sure they walked away with a new, more complete vision of what the city has to offer," said Lisa Treister of The Treister Murry Agency. Added Mauricio Giammettei of Cre8tiv Juice: "For the Super Bowl we wanted a simple message that conveys the city's unstoppable energy. Our efforts this week are about getting that message to the thousands of visitors who will be in our area." Additional marketing and public relations initiatives will be rolled out during key special events throughout the year to emphasize the Miami Beach brand. |
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