Mexicana de Aviacion Licenses the PROS O&D Revenue Management Solution.

HOUSTON -- PROS Revenue Management, the world's leader in pricing and revenue optimization science and software, and the pioneer and dominant provider of revenue optimization to the travel and transportation industry, today announced that Mexicana de Aviacion, one of the largest airlines in Latin America and one of Mexico's national flag carriers, has licensed the PROS O&D Revenue Management Solution.

Mr. Sergio Allard, Chief Sales and Marketing Officer at Mexicana, states, "Mexicana has been a PROS client since 1995. Through our partnership with PROS, Mexicana has already experienced how effective revenue management can impact financial results. The airline is now looking to achieve even higher revenues by combining a leading-edge O&D revenue management solution with enhanced network management business processes provided by PROS."

The PROS Business Solution is a state of the art PNR-based forecasting, optimization, and real-time dynamic pricing system that aligns with critical revenue generating functions of an airline. Mexicana will be able to perform real-time management of seat inventory to maximize revenue across their entire network. Also, the solution will be deployed at the new low-fare subsidiary unit Click Mexicana.

With this new contract Mexicana has licensed the PROS O&D Suite of Products that includes:

--PROS O&D Data Loaders and Reporting - transforms and processes PNR-level data, which is extracted from the airline reservations system

--PROS O&D Demand Forecasting - provides distinct forecasts for booking demand and cancellations at various levels of passenger itinerary and characteristics

--PROS O&D Network Optimization - produces optimal bid price controls using advanced network-based techniques for precise O&D management controls as well as leg or segment allocations to support legacy availability and booking processes

--PROS O&D Hybrid Forecaster and Optimizer - forecasts the degree of price sensitivity among O&D passenger demand and determines the optimal mix of yieldable and priceable demand that will maximize network revenue

--PROS 5 Low Fare RMS for Leg-based Environment - applies classical micro-economics, advanced statistical and forecasting techniques, and leading-edge operations research methods to achieve maximum revenue contributions from every flight departure in a low-fare/restriction-free pricing environment

--PROS O&D Fare Valuation - produces future-looking robust fare values by O&D/POS at various levels of detail

--PROS Real-Time Dynamic Pricing Engine ("RTDP") - evaluates in real-time the optimal price offer for each and every reservation request. This evaluation process blends the optimal network bid prices with specific business and market strategies as defined by the airline

--PROS O&D Group 6 System - provides a set of new-generation technology and workflow- focused features to maximize network revenue from group business, tour operator contracts, hard and soft alliance/partner blocks, and other similar business models

--PROS Network Revenue Planning System ("NRPS") - recommends the optimal multi-class fare structure and network-oriented sales targets that balance commercial requirements with revenue management goals

"Mexicana embraces revenue management as a corporate-wide philosophy that smartly blends best-practice business process with leading-edge technology. Mexicana joins an elite group of airlines in deploying a new-generation revenue management solution to maximize network revenue. This will put Mexicana far ahead of its rivals and will make it difficult for the other airlines to effectively compete on commercial strategies dictated by Mexicana. Indeed, PROS is honored and privileged to be partnered with a market leader like Mexicana," said Benson Yuen, President, Airline Group, PROS Revenue Management.

About Mexicana De Aviacion

Founded in 1921, Compania Mexicana De Aviacion is one of the largest air carriers in Mexico in terms of traffic volume and company assets including its subsidiary Click. Engaging in international and domestic passenger and cargo flight services. Mexicana De Aviacion currently has a total of 59 airplanes, operating 85 routes, including 58 international routes and 27 domestic ones plus Click operations. This equates to more than 2092 scheduled flights on weekly basis, serving 49 cities in 10 countries and most of the provincial capitals, major cities and tourist attractions in Mexico.

Website: https://www.mexicana.com

About PROS Revenue Management

PROS is the world's leader in pricing and revenue optimization solutions and the pioneer and dominant provider of revenue optimization to the travel and transportation industry. PROS is the world's leader in pricing and revenue optimization solutions with over 250 deployed solutions across 12 major industries, optimizing millions of pricing decisions every day and has more than 110 clients in 39 countries. PROS' clients include 17 of the top 25 carriers in the airline industry.

The PROS mission is to maximize the revenue of each client using PROS' world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions. PROS' clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization. PROS' solutions forecast demand, optimize inventory, and provide dynamic pricing optimization to maximize revenue.

Founded in 1985 in Houston, Texas, PROS has 27 straight quarters of profitability, in large part due to the intellectual capital of its staff. Over 100 of PROS professional staff have advanced degrees, of which over 20 have Ph.D.s, and the staff speaks a cumulative total of 26 languages. The company is profitable with revenues in excess of $30 million. For more information on PROS Revenue Management, please visit www.prosrm.com

Website: http://www.prosrm.com