Mexel to Market Aprisa's StraightLine Product-Development Suite in Mexico.Business Editors/High-Tech Writers WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--July 29, 2002 Aprisa, Inc., a developer of concept-to-production software solutions for OEMs and EMS providers, today announced that it has entered into a marketing agreement with Mexico-based equipment distributor and wholesaler Mexel Servicios, under which Mexel will resell re·sell tr.v. re·sold , re·sell·ing, re·sells 1. To sell again. 2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer. StraightLine, Aprisa's suite of product-development applications. With this exclusive marketing agreement, Mexel will have the sole rights to sell Aprisa's StraightLine suite of software applications in Mexico. Mexel is a leading distributor of equipment and solutions for a wide range of industries such as information security, test and measurement, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. and the Internet. The StraightLine software suite is built on an unbiased, comprehensive XML database A database that stores XML documents. There are two types. The first is the "XML-enabled database," which is a relational or object-oriented database that has been extended to hold XML data. containing more than two million active and two million passive orderable part numbers from more than 900 manufacturers, with patent-pending parametric and rule-based search technology designed for the specific search needs of engineers and buyers. StraightLine's applications include Discovery Center, for hardware engineers in the research and early design stages; Component Center, for engineers and buyers to source components; BOM Center, for creating, cleansing and reviewing orderable bills of materials; and Quote Center, for automating the quoting process. The StraightLine technology accelerates customers' design time, time to production and time to market, automating time-consuming quote and procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. analysis while significantly increasing productivity. "The goal we all have in Mexico's electronics industry is to be more involved in electronic design, which we will need to become competitive in the global market," said Sergio Castellanos, director of sales for Mexel. "In addition, with Mexico's large and growing contract-manufacturing industry, we see a real need for reliable and cost-effective tools that will help these companies locate components more quickly, cleanse cleanse tr.v. cleansed, cleans·ing, cleans·es To free from dirt, defilement, or guilt; purge or clean. [Middle English clensen, from Old English their own BOMs, speed and automate To turn a set of manual steps into an operation that goes by itself. See automation. their quoting processes and win more business. We are confident that the StraightLine suite of concept-to-production applications can help us and our customers achieve all of these goals." For information about marketing agreements and other strategic partnerships with Aprisa, contact Kelly Park, Aprisa's VP of Business Development, at 805-495-8177, ext. 202. For information on the pricing and availability of the StraightLine applications, please contact Sales@AprisaInc.com, or visit www.AprisaInc.com for more information. About Aprisa, Inc. Aprisa, Inc., a subsidiary of Pioneer-Standard Electronics, Inc., delivers intelligent solutions to the electronics industry through interoperable The ability for one system to communicate or work with another. See interoperability. software, comprehensive databases, industry standardization standardization In industry, the development and application of standards that make it possible to manufacture a large volume of interchangeable parts. Standardization may focus on engineering standards, such as properties of materials, fits and tolerances, and drafting and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . Leveraging patent-pending technologies, Aprisa's first product is a fully integrated suite of software solutions that speeds, improves and drastically reduces the costs of product development, from concept to production. For more information, visit www.AprisaInc.com. About Mexel Servicios Mexel offers equipment and solutions for the Mexican market in the following areas: Internet, Information Security, Telecommunications and Test and measurement instruments. The company's headquarters are located in Mexico City Mexico City Spanish Ciudad de México City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi ; it has additional offices in Juarez City, Monterrey and Guadalajara. For more information, visit www.mexel.com.mx. |
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