Metrologic Introduces ScanVue an In Store Price Checker with Full Color Graphic Advertising Capabilities.Business Editors BLACKWOOD, N.J.--(BUSINESS WIRE)--Nov. 15, 2001 Metrologic Instruments Metrologic Instruments is an automated identification and data capture (AIDC) company headquartered in Blackwood, New Jersey. Metrologic Instruments designs, manufactures and markets bar code decoding hardware, adaptive optical solutions and high-speed image processing , Inc. (NASDAQ-NMS: MTLG), a leading manufacturer of sophisticated imaging systems using laser, holographic See holographic storage. , camera, and vision-based technologies; high-speed automated data capture solutions and bar code scanners A device specialized for reading bar codes and converting them into either the ASCII or EBCDIC digital character code. Pen scanners, also known as wand scanners, were the first type of bar code scanner developed in the 1970s. , announced at the Frontline Solutions tradeshow, the introduction of ScanVue(R). ScanVue brings full-color graphical advertising to an automated in-store price checking system. "This truly unique system provides retailers from a multitude of markets, including department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , specialty stores, music/video stores and supermarkets, with an opportunity to increase sales and generate vendor revenue. ScanVue promotes and enhances brand identity, increases consumer impulse buying impulse buying n → compra impulsiva , provides customer convenience, and may ultimately increase customer satisfaction. This system allows sales associates to perform other tasks, thus increasing productivity. Furthermore, ScanVue can actually generate revenue by increasing consumer purchases and through charging vendors for advertising space," commented John Bonanno, Metrologic's Retail Product Manager. "By adding ScanVue to our product line, we now offer our customers more solutions for their Auto ID needs. Our diverse line of POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale scanners, recently introduced ScanPal(R) 2 portable data terminal, and now a price lookup/advertising system coupled with our full line of Point-of-Sale, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and industrial products gives our customers the opportunity to go to a single source to fulfill their data acquisition needs." ScanVue, an attractive freestanding kiosk, uses an integrated Metrologic IS6520 Cubit cu·bit n. An ancient unit of linear measure, originally equal to the length of the forearm from the tip of the middle finger to the elbow, or about 17 to 22 inches (43 to 56 centimeters). (R) omnidirectional In all directions. For example, an omnidirectional antenna can transmit or receive signals in all directions. Contrast with directional. See RF. scan engine that provides fast, accurate scans. By simply scanning a product's bar code, consumers get real-time pricing information directly from the retailer's price look-up file. ScanVue is equipped with a full color 5.5" TFT-LCD TFT-LCD Thin Film Transistor - Liquid Crystal Display screen for displaying bright, colorful images that are sure to capture the attention of consumers. With the capability to store up to 150 advertising images in its memory, ScanVue can be configured to run a slideshow that may last several minutes. ScanVue is available with 802.11b compliant wireless capability allowing the device to be placed virtually anywhere in the store, giving retailers the flexibility to place the displays in areas with sales, promotions and high customer traffic. ScanVue is flexible, too. Each ScanVue price-checker is addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be , so particular images can be displayed in specific aisles or departments making promotions and cross-selling even more effective. ScanVue operates in four modes. There is an advertising mode that continually runs graphics that can contain advertising messages, company information, or provide customer entertainment with sports or weather updates. Once a customer presents a bar code to the system, ScanVue can convert from the advertising mode to the price check mode, where the customer receives real-time price information. If the customer scans the product's bar code a second time, a third mode displays additional product information such as available colors, sizes, and a general description can be displayed on the screen. Lastly, a third scan of the bar code could display graphics created to help the retailer cross sell products or announce promotional items related to the product being scanned, in a fourth mode. "Flexibility, ease of set-up and ease-of-use, allow ScanVue to fit into virtually any retail environment," stated Garrett Russell, Metrologic's Market Development Manager. "ScanVue can be configured to work with any existing network. The graphics can be created in a popular program such as Photoshop and saved as GIF files. ScanVue then connects via a tethered Attached to a data or power source by wire or fiber. Contrast with untethered. or wireless connection to a server where the graphics and price-lookup database reside. By providing accurate, real-time pricing information at the point of purchase, and the added benefit of selling advertising space, the ScanVue system offers many advantages to retailers and customers. Retailers can profit by satisfying consumers with accurate, real-time pricing information at the point of purchase, as well as generating revenue by selling advertising space." About Metrologic Metrologic designs, manufactures and markets bar code scanning and high-speed automated data capture systems solutions using laser, holographic, camera, and vision-based technologies. Metrologic offers expertise in 1D and 2D bar code reading, portable data collection, optical character recognition optical character recognition (OCR), method for the machine-reading of typeset, typed, and, in some cases, hand-printed letters, numbers, and symbols using optical sensing and a computer. , image lift, and parcel dimensioning and singulation detection for customers in retail, commercial, manufacturing, transportation and logistics, and postal and parcel delivery industries. In addition to its extensive line of bar code scanning and vision system equipment, the company also provides laser beam delivery and control systems to semi-conductor and fiber optic manufacturers, as well as a variety of highly sophisticated optical systems. Metrologic products are sold in more than 100 countries worldwide through Metrologic's sales, service and distribution offices located in North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , Europe and Asia. For more information please visit www.metrologic.com. Forward-Looking Statement forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Forward-looking statements contained in this release are highly dependent upon a variety of important factors which would cause actual results to differ materially from those reflected in such forward looking statements. Specifically, the factors that could cause actual results to differ from expectations include: foreign currency fluctuations with the US dollar; the timing, introduction and market acceptance of Metrologic's new products; pricing pressures; competitive factors; sales cycles of Metrologic's products; Metrologic's ability to control manufacturing and operating costs operating costs npl → gastos mpl operacionales which affect future profitability; technological changes in the scanner industry, specifically vision-based technologies; availability of patent protection for Metrologic's vision-based technologies, and other products; general economic conditions, and the disposition of legal issues. When used in this release and documents referenced, the words "believe", "expect", "may", "should", "seek", or "anticipate", and similar expressions as they relate to Metrologic or its management are intended to identify such forward-looking statements. For additional factors, please see Metrologic's reports filed with the Securities and Exchange Commission. |
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