Metro Silicon Valley Launches PDF Download Edition.
News Editors/Business Editors/High-Tech Writers
SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Oct. 3, 2003
Metro Silicon Valley Metro is a free weekly newspaper published by the San Jose, California, based Metro Newspapers. Also known as Metro Silicon Valley to distinguish from its spin-off publication Metro Santa Cruz, the paper serves the greater San Francisco Bay Area. , the San Jose metropolitan area's largest circulation weekly, has become the first member of its industry to launch a fully downloadable newspaper.
Readers can now download all editorial sections at www.MetroPDF.com each Wednesday. The PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. (portable document format (file format) Portable Document Format - (PDF) The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents. ) edition is available free worldwide, 24 hours a day and includes the Metro's advertisements, original typography, story layouts and graphics.
"It's not an HTML HTML
in full HyperText Markup Language
Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. web page -- it looks exactly the way a newspaper's supposed to look," said Metro Newspapers For other newspapers with the same name, see .
Metro Newspapers is an American newspaper company based in San Jose, California. It currently publishes three free alternative weekly newspapers, Metro Silicon Valley, Metro Santa Cruz and the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dan Pulcrano. "It looks like Metro."
"In the first several weeks, we've seen people download it "Download It" is Clea's debut single. It was released in the UK on September 22, 2003 and missed the top 20 charting at #21. The single had average promotion, being performed in shows like Top of the Pops. from as far away as the Seychelles Islands, the Netherlands -- even New Jersey," Pulcrano added. "We also have many readers inside Silicon Valley's large technology companies. With downloads in the thousands already, it's clear that there is demand for Metro beyond what we can fulfill with the newsprint edition."
Readers can download the full newspaper, or just sections like news, film or music. The pages can be printed or read on-screen on·screen or on-screen
adj. & adv.
1. As shown on a movie, television, or display screen.
2. Within public view; in public. . When displayed on a computer monitor, viewers can zoom in to read articles in larger type, search for key words or phrases, or save the file to their hard disk.
"It's definitely the first alternative newspaper to offer itself in the PDF format," said Richard Karpel, executive director of the Association of Alternative Newsweeklies This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using . , an association of 123 non-daily papers in North America with aggregate free-circulation of more than 7 million. "Metro has been among the most innovative papers in its use of technology."
MetroPDF.com also contains live links to advertisers' web sites. Verizon Wireless purchased the first MetroPDF coversheet sponsorship. Metro plans to charge advertisers a small fee for linking from its PDF version. "It's a new distribution method to grow our readership -- and a new revenue model," notes Metro Group Publisher Alisa Cromer.
The edition was launched following conversations with San Jose-based marketing firm The Townsend Group, which arranged for the Verizon sponsorship. "Verizon views it as another way to talk to people in the workplace and as a non-intrusive way to keep their visibility," said Townsend Group CEO Mark Townsend.
Metro worked with San Jose's Lightsource Studios to develop MetroPDF's mascot, a dog with a newspaper in its mouth and a jet pack strapped to its back.
MetroPDF is compatible with almost all popular browsers and computing platforms. The PDF edition is viewed with Adobe Acrobat Reader, a free download. Acrobat Reader runs on Windows, Macintosh, Linux and Solaris. It can be read on desktop, laptop, tablet or handheld computers. Acrobat Reader operates both as a stand-alone product and as a plug-in to major browsers, including Netscape Navigator and Internet Explorer, and is already installed on most newer computers.
Metro was the first weekly to combine voice messaging technology with classified advertising in the mid-1980s and, in 1993, launched the pioneering free online service, LiveWire, which combined newspaper content with message boards, live chats and email. Metro also operates, through its Boulevards.com subsidiary, the world's largest network of e-commerce enabled city.com sites. Boulevards sites such as SanFrancisco.com and LosAngeles.com offer hotel and dining reservations, car rentals, tour packages and leisure-related information in more than 100 cities.
In addition to Metro Silicon Valley, Metro Newspapers publishes Metro Santa Cruz For Santa Cruz Metro the bus agency see: Santa Cruz Metropolitan Transit District.
Metro Santa Cruz is a free-circulation weekly newspaper published in Santa Cruz, California since 1994. and the North Bay Bohemian, which is based in Sonoma County. Metro Santa Cruz and the Bohemian plan to introduce PDF editions in the coming weeks.
Adobe Acrobat, Acrobat Reader, Boulevards, Internet Explorer, Linux, LiveWire, Microsoft, Netscape Navigator, Solaris, Verizon and Windows and are trademarks of their respective holders.