Metro Global Media Rolls Out Interactive Display Units to Adult Retail Stores; Innovative Point-of-Purchase Program to Revolutionize the Way Adult Videos and DVDs are Sold.CRANSTON, R.I.--(BUSINESS WIRE)--June 17, 1999-- Metro Global Media, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MGMA MGMA Medical Group Management Association MGMA Metro Global Media, Inc. (stock symbol) MGMA Metal Gutter Manufacturers Association (UK) MGMA Michigan Gospel Music Association ), a multimedia, mass-marketing enterprise, announced today that Metro, Inc., its adult entertainment subsidiary, will roll out the first 100 of its new Metro Media Center interactive display units to the adult retail market this week. The Metro Media Center interactive display units and accompanying point-of-purchase program are designed to address one of the biggest consumer complaints in adult entertainment marketing, deceptive de·cep·tive adj. Deceptive or tending to deceive. de·cep  tive·ness n. advertising. The Metro Media Center is a freestanding free·stand·ing adj. Standing or operating independently of anything else: a freestanding bell tower; a freestanding maternity clinic. display that enables customers to preview scenes from 30 different movie titles before making a purchase. Each unit houses a 20" color monitor See monitor. and holds up to 240 pieces of video and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. packaged for sell-through. The first 100 Metro Media Centers shipped are projected to generate total revenues in excess of $1.6 million for this fiscal year, with profit margins in excess of 50 percent. The Company plans to release a total of 1,000 units to the marketplace during the next 12 months. Increased revenues and profits for Metro's Internet business are also anticipated, generated by non-stop interstitial In a separate window. See interstitial ad. (World-Wide Web) interstitial - A World-Wide Web page that appears before the expected content page. Interstitials can be used for advertising (intermercial, transition ad) or to confirm that the user is old enough to view the advertising for the Company's web sites and on-line shopping mall in between movie clips. "Not only does the Metro Media Center take our products off the shelf and one step closer to the hands of consumers, it takes away any guessing about the product itself. Consumers can be assured that the quality of the movie is consistent with the quality of the packaging," said Greg Alves, vice president of Metro, Inc. and head of west coast operations. "This program is exclusive to Metro, and clearly separates us from all other companies marketing adult video and DVD product," added Alves. Updated information can be seen on Metro Global's corporate web site www.METROGLOBAL.com. The preceding statements and projections are forward looking statements and actual results could materially differ from the projections. |
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