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Articles 1-36 out of 36 article(s) Title Author Type Date Words Maturity vs. saturation: Part II: analyzing strategic options for products in the mature portion of the product life cycle. Part two of a three part series. Phillips, Phil May 1, 2007 754 Think Beethoven: using site-selection to gain brand dominance: start with the loud, bold, and dramatic notes; fate knocking on the door. McKenna, Jim Apr 1, 2007 1368 What does your "phone door" look like? Bond, Brett Mar 1, 2007 842 Who are those guys? Using anonymized patient-level intelligence to size and characterize an undiagnosed population: anonymized patient-level intelligence can be used to provide more accurate insights into the prediabetic population. Carroll, Jim; Tirrell, Taryn Dec 1, 2006 950 Creating brand connections through deeper understanding of the customer: focus groups and in-depth interviews are important tools that provide critical information for marketing strategies. However, new and innovative tools and processes are available that can give product managers greater an even customer understanding. Deschamps, Phil Nov 1, 2006 1723 Seven keys to turning market research into a competitive advantage. Kay, Jonathan Nov 1, 2006 2163 Developing end-of-lifecycle strategies. Naigamwalla, Darius Nov 1, 2006 575 Cracking the code of franchise brand marketing: cooperating for success: "life did not take over the world by combat, but by networking. Life forms multiplied and complexified by co-opting others ..." Drs. Lynn Margulis and Dorion Sagan in Microcosmos. St. Jacques, Michael; St. Jacques, Philip Oct 1, 2006 1686 Leveraging a brand's medical moment of truth. Davis, Steve Oct 1, 2006 598 Orchestrating the multichannel platform: finding the best ways to reach out to physicians is key in forming relationships with these important consumer groups. Using multichannel communications can ensure a company's brand message is communicated thoroughly and effectively. Moran, Lois Oct 1, 2006 1339 Choosing the right messages to maximize brand potential: a brand message is key in shaping a product's place in the market and determining its ability to reach its full sales potential. However, for these messages to pave the way to success, brand teams must perform thorough market research to fully understand and utilize the effectiveness of the messages on hand. McKinnon, Ian Oct 1, 2006 944 Global Brand Strategy & the Top 100 for 2006 (the 'B.R.A.N.D.I.N.G.' approach). Bucknell, Duncan Aug 9, 2006 994 Live or die: retail success principles: quality is your mission--Part III--: the Brand Coaches review mission statements and reveal how to make your mission statement attract customers. LaFlamme, Lon; Morris, David J. Jul 20, 2005 1590 Retail rate development: the role of the cooperative board. Hedrick, David, Sr. Mar 22, 2005 4540 Brand (new) thinking: you've come a long way ... but has your brand? Creating an effective brand strategy is important for mortgage companies of all sizes. Seroka, John; Love-Johnson, Michelle Feb 1, 2005 3517 Protecting your brand. Ellis, Kimberly Sep 1, 2004 1308 The ABCs of PLM: just what are the elements of a PLM system? Or could be? This article helps spell those out. Gould, Lawrence S. Dec 1, 2003 1571 Does the brand really matter? (Brand Building G). Burns, Joseph May 1, 2003 1465 A franchisor's system standards can be the key to the brand's success: a franchise is like a team. It has an owner, a manager, a coach. But the players out on the field are the ones critical to whether the team wins or loses. (Legal). Schnell, Brian Sep 1, 2002 700 What[acute accent]s in a Name? Aug 1, 2002 1123 Whiz Kid: GBIC CEO John Replogle's youthful mien is belied by a resume as long as your arm. Interview Jan 28, 2002 6131 It's apple-polishing time. Brayton, Frank Brief Article Aug 1, 2001 528 Brand Rules! OWENS, MICHELLE Excerpt Jul 1, 2001 2188 Intellectual property at risk. Jun 1, 2001 78 10 rules for naming or renaming products, services or companies. Brief Article Mar 1, 2001 140 Brand wars will spark `cynicism' and `revolution'. Prickett, Ruth Brief Article Jan 1, 2001 405 Step on the gas. Kaplan, Robert S.; Norton, David P Statistical Data Included Dec 1, 2000 2474 Catchin's a buzz. Dupont, Stephen Mar 1, 1999 1170 Brand vs. reputation: managing an intangible asset. Cooke, Chris Feb 1, 1999 2082 Why you must crop your products: if you want to cultivate your bottom line, try trimming your product line. Gorneau, Stacy Cover Story Jul 1, 1998 2165 Eliminating product defects in the design phase. Mascitelli, Ronald Mar 1, 1997 2752 Growing your business. Pesavento, Gilbert J., Jr. Cover Story Mar 1, 1995 1449 The corporation as brand: an identity dilemma. Schechter, Alvin H. Oct 1, 1994 2354 Are your products alive, dead or in between? Barrow, Pete Dec 22, 1993 797 Building brand assets. Selame, Elinor Jul 1, 1992 2087 Monitoring recovery after a product harm crisis. Kabak, Irwin W.; Siomkos, George J. May 1, 1992 1317