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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Marketing technique that offers a win-win situation. |
|
|
Nov 21, 2009 |
565 |
| Startups connect with investors on their way to market: seed track program one of many resources available to fledgling firms such as AgileNano. |
Randolph, Ned |
|
Oct 5, 2009 |
806 |
| Do you have a sales prevention department in your company? Part I. |
Tehrani, Nadji |
|
Oct 1, 2009 |
856 |
| Building better local marketers: enabling franchisees to translate national marketing strategy into local execution. |
Gombert, Pete |
|
Oct 1, 2009 |
1493 |
| The simple truth about marketing success. |
Sink, Chuck |
|
Aug 14, 2009 |
536 |
| On differentiation and positioning: every company wants to be a peacock in the land of penguins but few companies know how to do it right! part I. |
Tehrani, Nadji |
|
Aug 1, 2009 |
665 |
| Savvy solutions. |
Robinson, Tennille H. |
Brief article |
Jul 1, 2009 |
307 |
| The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal. |
Schneider, Jim |
Cover story |
Jul 1, 2009 |
2213 |
| Maze: tips to optimize working with senior care suppliers. |
Willaman, Mark |
|
Jul 1, 2009 |
854 |
| Consumer-driven healthcare marketing: using the web to get up close and personal. |
Rooney, Keila |
Essay |
Jul 1, 2009 |
4533 |
| 15 ways to keep your job. |
Tehrani, Rich |
|
Jul 1, 2009 |
1320 |
| Tell more stories: that's the Record's goal. |
Harris, David |
|
Jul 1, 2009 |
683 |
| Reaching those who search (and fail) on their own: information professionals must go beyond providing good service and do a better job of marketing to those who don't use libraries or information centers. |
Latham, John R. |
|
Jun 1, 2009 |
692 |
| Instant physical therapy marketing: here are some ideas to reach potential patients, clients, and referral sources. |
Chhoda, Nitin |
|
Jun 1, 2009 |
1459 |
| Show them your strength. |
Libby, Bill |
|
Jun 1, 2009 |
776 |
| It's all in the gift bag: items should showcase group and sponsors. |
Donohue, Michele |
|
May 15, 2009 |
1388 |
| When businesses say tweet, tweet, customers listen: marketers find value in social media campaigns. |
Lewis, Connie |
|
May 11, 2009 |
743 |
| Adding flavor to the Caribbean marketing mix: simple, cost-effective strategies can help you reach the diverse audiences of the region. |
Nelson, Brevard |
|
May 1, 2009 |
1458 |
| Ways to attract more sleep patients and increase referrals. |
Johnson, Duane |
|
May 1, 2009 |
1183 |
| Physical distribution and channel management: a knowledge and capabilities perspective. |
Frazier, Gary L. |
|
Apr 1, 2009 |
9913 |
| Why Snuggie sells. |
Karrh, Jim |
|
Feb 16, 2009 |
637 |
| A warm greeting: getting your card line to market. |
Childs, Arcynta Ali |
|
Feb 1, 2009 |
529 |
| Cyberwise. |
Donaldson, Sonya A. |
Brief article |
Feb 1, 2009 |
248 |
| Delight customers with the magic experience: MAGIC stands for Make a Great Impression on Customer. To truly differentiate themselves, companies must focus on staging experiences that produce the moments of magic. |
Bin, Johnson Ong Chee |
|
Dec 1, 2008 |
1267 |
| Marketing techniques matter; It's not necessarily what you say but how you say it. |
Harrison, Todd |
|
Nov 1, 2008 |
1305 |
| Should I include a fee schedule in my promotional package? |
Milazzo, Vickie L. |
Brief article |
Oct 28, 2008 |
190 |
| What's old is new again. |
|
Brief article |
Oct 27, 2008 |
263 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Oct 1, 2008 |
2023 |
| I want to offer a coupon with my promotional package. How do I start? |
Milazzo, Vickie L. |
Brief article |
Sep 16, 2008 |
185 |
| How do I market my CLNC[R] services to defense attorneys? |
Milazzo, Vickie L. |
Brief article |
Sep 2, 2008 |
202 |
| When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. |
Marlin, Brenda |
Cover story |
Sep 1, 2008 |
1587 |
| Strategic differentiation: part one of a two-part column on institutional competition. |
Sevier, Robert A. |
|
Sep 1, 2008 |
1403 |
| 32 Principles of Modern Marketing part 3. |
Tehrani, Nadji |
Column |
Sep 1, 2008 |
1212 |
| Want to build audience? think like a marketer. |
Christie, Carole |
|
Jun 22, 2008 |
745 |
| Forget the 'elevator pitch'--work on your mantra. |
Nadillo, Rudy |
|
Jun 6, 2008 |
697 |
| How to market during a recession. |
|
Brief article |
Jun 1, 2008 |
210 |
| Learning from insurance sales. |
Wachtel, George |
Column |
Jun 1, 2008 |
430 |
| Marketing: the big questions answered: how to increase the effectiveness of your marketing spending. |
Sevier, Robert A. |
|
May 1, 2008 |
1610 |
| Marketing blues: Hilda Hoy and Anja Lamprecht, Manna Communications, Germany, review ideas concerning marketing strategy, and how emotion is passe. |
Hoy, Hilda; Lamprecht, Anja |
|
May 1, 2008 |
1300 |
| The key to entrepreneurship for musicians: marketing and selling. |
Savage, Dylan |
|
Apr 1, 2008 |
3932 |
| What's up with this? A copywriter signs the lift note? |
Swift, Paul |
Brief article |
Mar 7, 2008 |
196 |
| Developing successful programs. |
|
|
Mar 1, 2008 |
1982 |
| Profit-focused insurance marketing. |
Jaffe, Jay M. |
Brief article |
Jan 1, 2008 |
130 |
| Developing creative themes for integrated marketing communiciaton: subjective experiences as dimensions of value in offerings. |
Pendleton, Glenna; Dixit, Ashutosh; William, Lundstrom |
|
Jan 1, 2008 |
4597 |
| The Eighth Element of Great Managing; If you want the most from employees, they must feel connected to a larger corporate mission. |
Wagner, Rodd; Harter, James K. |
|
Dec 13, 2007 |
3069 |
| Whatever Happened to the "Service Station"? In their efforts to cut costs, companies in gasoline retailing -- and plenty of other industries -- are minimizing human interaction. Does this self-service approach risk turning their brands into commodities? |
McEwen, William J. |
|
Dec 13, 2007 |
1200 |
| Extra! Extra! Read all about it! Publish or perish: why does a TV talk-show host like Oprah publish a magazine? For the same reason that financial services institutions generate newsletters, magazines and various types of Internet periodicals: It's an effective way to stimulate dialog with your target segment. |
Wax, Bill |
|
Nov 1, 2007 |
1397 |
| New Marketing Techniques Versus Consumer Privacy: The Italian Approach. |
Hofer, Felix |
|
Sep 5, 2007 |
3993 |
| How collecting exhibit hall goodies can make you a better information professional: a tour of SLA's INFO-EXPO turns up more than cool giveaways--there are lessons to be learned about marketing your own services. |
Werts, Cybele Elaine |
|
Jul 1, 2007 |
2124 |
| Create and sustain interest in your brand. |
Isakson, Michael M. |
|
May 1, 2007 |
407 |
| Let's meet at 10: is it a good idea to set up regular, formal meetings with employees from other departments in order to get feedback on your marketing plans or operations? The pros and cons of using so-called 'marketing committees.'. |
Marlin, Brenda |
Cover story |
Mar 1, 2007 |
1876 |
| How to market career and technical education: student ambassadors: Miami Valley career technology center uses a very influential group of people in its marketing efforts. |
Bernard, Rosalie |
Cover story |
Feb 1, 2007 |
576 |
| Creating the home field advantage: an Ohio career center rethinks its marketing game plan and comes out with a winning season. |
Perna, Mark C. |
|
Feb 1, 2007 |
2087 |
| Measuring for marketing: a survey of student knowledge and attitudes about career and technical education is helping a New York career tech center plan its marketing strategies. |
Palmer, Jean |
|
Feb 1, 2007 |
1202 |
| Brand your business. |
Morrow, Jennifer Larsen |
|
Jan 1, 2007 |
1835 |
| Marketing your reality. |
Williams, Geoff |
|
Jan 1, 2007 |
2224 |
| I'm aware of that. |
Karrh, Jim |
|
Dec 25, 2006 |
707 |
| Breathing life into a mature franchise brand: it's not a project; it is a new method of business. |
Greenbaum, Martin |
|
Dec 1, 2006 |
1921 |
| Franchise marketing techniques: experts in the field impart their best advice on ways to boost marketing efforts. |
|
|
Dec 1, 2006 |
2150 |
| Assume your best position and the customers will follow. |
Gurau, Michael |
|
Nov 24, 2006 |
991 |
| Breaking through the non-stop new media 'noise'. |
Storey-Manseau, Laurie |
|
Nov 10, 2006 |
772 |
| What to consider before adding a retail storefront to your services franchise: retail storefronts give franchise owners the tangible product they need to entice potential customers into making a purchase, and likewise, make the franchise concept more appealing to the potential franchisee. |
Winter, Dave |
|
Oct 1, 2006 |
1171 |
| How to be a great radio guest. |
|
|
Sep 1, 2006 |
482 |
| Marketing: it's 51 percent common sense. |
Cony, Steve |
|
Sep 1, 2006 |
2354 |
| Breathing life into the mature newsletter title--can it really be done? |
Goss, Fred |
|
Jul 7, 2006 |
741 |
| Put clients' needs first in firm's messages. |
|
|
Jun 19, 2006 |
334 |
| Seven keys to building a winning sales culture: if you want to build a top-performing origination team, here is some valuable advice. It boils down to seven simple principles. |
Sherlock, Patricia M. |
|
Jun 1, 2006 |
2770 |
| Attracting sales to your business: it takes a lot more than Web sites and vanity telephone numbers. |
Mlotkiewicz, David |
|
Apr 1, 2006 |
1799 |
| Turning business cards into opportunities: CardScan developer helps professionals leverage their contact lists. |
Massie, Michelle K. |
|
Mar 1, 2006 |
575 |
| Selling good decisions: agents and brokers will be more successful if they demonstrate they know just as much about their clients as they do about financial products. |
Hoeg, Gregory |
|
Mar 1, 2006 |
735 |
| The buzz on buzz.... |
Erickson, Kathleen |
|
Mar 1, 2006 |
651 |
| Trouble in store?: Ensuring Trade Promotions Deliver Increased Shareholder Value. |
|
|
Feb 16, 2006 |
2454 |
| Cause-related marketing offers value. |
|
Brief Article |
Jan 1, 2006 |
230 |
| Online learning as information delivery: digital myopia. |
Oliver, Ron |
|
Dec 22, 2005 |
6047 |
| Become a happy camper in retirement: seven steps in selling your business: follow this expert's approach and you will get more bang for the buck. |
Keller, Paul |
|
Dec 1, 2005 |
584 |
| The enrollment funnel: a smart marketing plan creates emotional attachment and loyalty in a school's prospective students. |
Perna, Mark C. |
|
Nov 1, 2005 |
1401 |
| The 12 commandments of cutting-edge marketing 2005: for CRM, customer interaction and contact centers. |
Tehrani, Nadji |
|
Nov 1, 2005 |
1749 |
| Creativity and the heartbeat of a company. |
Schwartz, Joanna |
Company overview |
Nov 1, 2005 |
1256 |
| Cooper's three C's of visual marketing. |
Cooper, Diana |
Advertisement |
Oct 24, 2005 |
422 |
| Quick lessons in retail tea marketing: working "outside the square". |
Christian, Monique |
|
Oct 20, 2005 |
1649 |
| Bottom line bolstered by branding. |
|
Brief Article |
Oct 1, 2005 |
294 |
| Marketing yourself. |
|
|
Oct 1, 2005 |
1519 |
| Grow by referral: create a buzz through word-of-mouth campaigning. |
Gilliam, Stacy |
|
Sep 1, 2005 |
460 |
| Continuing education dairy style. |
Welsh, Paul |
|
Sep 1, 2005 |
1336 |
| Why word of mouth works. |
Erickson, Kathleen |
|
Sep 1, 2005 |
709 |
| Divorce and disintegration: the cost of flying apart. |
Hall, Robert |
|
Sep 1, 2005 |
828 |
| Romance enhancer is all marketing. |
Taylor, Mike |
|
Sep 1, 2005 |
760 |
| Professional pointers: marketing and publicity. |
|
|
Jun 22, 2005 |
1183 |
| Marketing is key in an era of increased competition. |
Willging, Paul R. |
|
Jun 1, 2005 |
2251 |
| Companies have cause to push their products; linking with a nonprofit adds to consumer confidence. |
Kovach, Lisa |
|
May 30, 2005 |
1240 |
| Marketing plans need occasional tuneups. |
Oster, Bev |
|
May 23, 2005 |
411 |
| Customer experience: the new retail battleground: the time to convert from customer service to over-the-top customer relationship marketing is right now. |
Morris, David J.; Laflamme, Lon |
|
May 20, 2005 |
1752 |
| Are new customers really more expensive? |
Coffey, John J.; Palm, Gene |
|
Apr 1, 2005 |
561 |
| Douglas USA LLC. |
|
Brief Article |
Mar 1, 2005 |
27 |
| Grow a business from your client base. |
Goldhill, Jonathan |
Column |
Feb 28, 2005 |
776 |
| Get out of your office and practice in-your-face marketing. |
Harrington, Jim |
Column |
Feb 1, 2005 |
1126 |
| What's your brand? |
Harari, Oren |
|
Feb 1, 2005 |
1726 |
| Ideas that work: Featured Business of the Month. |
|
Brief Article |
Dec 1, 2004 |
148 |
| Capturing your market's attention: a concise guide to defining your 'phrase that pays'. |
Wise, Adrienne Lenhoff |
|
May 1, 2004 |
500 |
| Marketing on a budget. |
Rush, Charles |
|
May 1, 2004 |
368 |
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