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Articles 1-24 out of 24 article(s) Title Author Type Date Words A sweepstakes was a key component of this business checking campaign. Brief article May 1, 2007 209 New quick-glance guide spells out member benefits. Jan 1, 2006 1094 Marketing's role: business decisions made in the wake of a disaster. Nov 1, 2005 684 How to market to a new demographic segment: twixters. Jun 1, 2005 532 Shemp, Larry, & Moe got it wrong! Building effective teamwork does not have to look as chaotic as an old Three Stooges comedy short. The secret is to establish ground rules that encourage mutual support (No slapping! No eye pokes!)--and then enforce the code. Mooney, Jim Oct 1, 2004 1447 Let's dance: achieving maximum synergy with your advertising or marketing agency is like perfecting a dance partnership. Here's how to develop a good working relationship that enables performance to soar from the ordinary to the extraordinary. Hatch, Cary Oct 1, 2004 1673 New marketing score helps reduce customer acquisition costs. Brief Article Oct 1, 2004 138 The value of a hedgehog strategy. Motley, L. Biff Oct 1, 2004 542 Winning the keyword ad game. Hatch, Cary Oct 1, 2004 408 Conference reflections. Marlin, Brenda Brief Article Oct 1, 2004 239 Have a marketing problem? These papers can provide help. Brief Article Oct 1, 2004 234 Practical tips for bankers. Cooper, Martin M. Aug 30, 2004 1060 A Back-to-school marketing idea. Jul 1, 2004 469 Prove advertising success: measure it! Hatch, Cary Jul 1, 2004 508 Get smart about credit. Brief Article Jul 1, 2004 255 The profit pursuit: but there are a lot of conflicting approaches for doing this. Which works best? We asked three 'profit prophets' for their perspectives on this and related issues. To identify customer segments that offer good returns, marketers have to measure profitability. Bernstal, Janet Bigham Cover Story Apr 1, 2004 1833 Check-image makeover: how to market an imaging service to your checking-account customers ... so that they won't weep, balk, demand to continue receiving their cancelled checks or threaten to take their business across the street! O'Boyle, Ed; Rasmussen, Steven Mar 1, 2004 2019 Statement inserts: low cost, high return. Turner, Jim Mar 1, 2004 566 Getting an edge. Portner, Fred Jan 1, 1991 3704 Stocking a full line. Hennessy, James L., Jr. Jan 1, 1991 2728 Boardroom view. Hewitt, Janet Reilley Nov 1, 1990 1123 Promising affiliations (mortgage lenders affiliating with corporations and membership groups as a new method of marketing) (Cover Story) Schneider, Howard Cover Story Nov 1, 1990 3717 The service commodity: lenders today should avoid solely competing with numbers and let their service quality shine. Greene, Richard Oct 1, 1990 3838 Marketing evolution. Dallas, William D. Jun 1, 1990 1987