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Articles
1-209 out of 209 article(s)
| Title |
Author |
Type |
Date |
Words |
| 5 ways to increase lead generation value. |
van Hulle, Frans |
|
Apr 1, 2013 |
1011 |
| The once-a-century opportunity: from a marketer's perspective, the perfect 100th anniversary celebration involves creating events and activities that reflect the bank's brand--and also mirror the interests and demographics of customers. |
Albro, Walt |
|
Apr 1, 2013 |
1865 |
| Mapping the customer journey: are marketers taking the wrong approach? |
Paquin, Alain |
|
Mar 1, 2013 |
681 |
| What the 2012 election can teach business about building relations. |
Hall, Robert |
|
Jan 1, 2013 |
1047 |
| Say hello to the millennial Generation: millennials love to spend money and use mobile banking. But winning their loyalty is not easy. Here are a few suggestions for successfully marketing to this group, also known as Generation Y. |
Bleedorn, Gina |
|
Jan 1, 2013 |
1381 |
| One way to reach millennials: through extensive data gathering. |
Shaw, Steven |
|
Jan 1, 2013 |
789 |
| Make your financial comeback: meet two women who changed bad money habits--and changed their lives. |
Holmes, Tamara E. |
Column |
Jan 1, 2013 |
1555 |
| Flavored coffee with a cause: Flavor & Fragrance Specialties aims to harness the generosity of flavored-coffee consumers to expand awareness of Grounds For Health and its sustainable health-care programs. |
Nichols, Jeff |
|
Jun 1, 2012 |
1138 |
| Relational branding: welcoming informing, inviting. |
Hall, Robert |
|
Apr 1, 2012 |
1008 |
| A brand is born: taking a creative concept to reality in the restaurant industry. |
Perez, Karri; Damian, Juliet |
Case study |
Sep 1, 2011 |
2033 |
| Strategies for success: a comprehensive look at MCV Broadband's strategic shifts. |
Ruane, Maria Claret M.; Pascua, Albert C., Jr.; Thompson, Craig R. |
Case study |
Sep 1, 2011 |
2952 |
| Relevance of Ranganathan's laws of library science in library marketing. |
Bhatt, R.K. |
Report |
Jul 1, 2011 |
3391 |
| Integrated management of marketing risk and efficiency/Integruotas marketingo rizikos ir efektyvumo valdymas. |
Rutkauskas, Aleksandras Vytautas; Ginevicius, Adomas |
Report |
Mar 1, 2011 |
5299 |
| Marketing strategy process: quantitative analysis of the customers' satisfaction/Marketingo strategijos procesas: vartotoju pasitenkinimo kiekybine analize. |
Dudzeviciute, Gitana; Peleckiene, Valentina |
Report |
Dec 1, 2010 |
4293 |
| The tropical fish farm: transitioning from hobby to business. |
Fields, Jon G.; Finch, James E. |
Case study |
Dec 1, 2010 |
4608 |
| Gaining insight: using the UK as an example, Andrew Forman, from Insight Research Group, discusses how companies can provide effective marketing strategies for their product portfolio in the increasingly fragmented, policy driven and pressurized marketplaces that their clients compete in. |
Forman, Andrew |
Report |
Sep 1, 2010 |
1668 |
| Lunch pail lead generation: executing best practices: lead generation doesn't have to be complex or over-complicated. |
McNabb, Nate |
|
Jul 1, 2010 |
1483 |
| Capitalizing on change: changes in marketing, including the joining of consumer's conversations through nontraditional media and personalized social media initiatives, can increase pharmaceutical, biopharmaceutical and life science companies' bottom-line. Yesterday's advertising and marketing methods do not work with consumers in today's economy. |
Salsburg, Greg |
Report |
Jul 1, 2010 |
937 |
| Good promotional practices: how regulatory, marketing and sales can unite to improve content dissemination. |
Shaffer, Maureen A. |
|
Jul 1, 2010 |
522 |
| Turning the business model in your law firm inside out: focus on effective Internal Marketing. |
Lowell, William E. |
|
Apr 1, 2010 |
1403 |
| LMA introduces its Core Competencies. |
Smith, Amy K.; McMullan, Thompson |
|
Mar 1, 2010 |
1931 |
| Q&A: savvy solutions. |
Robinson, Tennille M. |
Brief article |
Mar 1, 2010 |
267 |
| About face: how "broadcast ready" is your team, your firm or your face? |
Roe, Jessica |
|
Feb 1, 2010 |
1292 |
| Catching the digital WAVE: digital media campaigns may be in their infancy but are an increasingly important part of the marketing mix. To date, the grocery industry has done little more than dip its toe in the water. But if you think it's time for your company to take the plunge, The Grocer is offering a chance to win six months' free consultancy. it's time to get connected, says Liz Hamson. |
Hamson Liz |
|
Jan 23, 2010 |
1791 |
| Your chatter matters: in the third article from the CIBA Vision Academy For Eyecare Excellence, 'Best Practice 10' business campaign, optometrist David Brett-Williams (pictured) explores how to maximise opportunities for communication to make better use of your existing patient base. |
Brett-Williams, David |
|
Jan 15, 2010 |
1468 |
| Deciphering the New Marketing Rules. |
Scott, David Meerman |
|
Jan 1, 2010 |
2002 |
| Law firm marketing: from where to eternity. |
Durham, James A. |
|
Jan 1, 2010 |
1531 |
| Optimizing bylined articles for business development: steps for using social media to generate inquires. |
Freedman, David M. |
|
Jan 1, 2010 |
1581 |
| The question: our firm is making a big push to bring in more lateral partners with big books of business, but they haven't involved the marketing department much in the process. How can I convince our management to get us involved? |
|
|
Nov 1, 2009 |
678 |
| Dimensions of culture and marketing. |
Asser, Maarten Nijhoff |
|
Oct 1, 2009 |
1261 |
| The new multi-polar world--what it means for law firm marketing. |
Dance, E. Leigh |
|
Oct 1, 2009 |
1142 |
| Differentiate your firm with benefit-focused marketing. |
Cravatts, Richard L. |
|
Oct 1, 2009 |
1094 |
| Knockout branding techniques: former champ turned multi-venture entrepreneur hits the right target. |
Armstrong, Bridget N. |
Interview |
Oct 1, 2009 |
418 |
| Why content matters on your Web site. |
Groner, Jonathan; Lindley, Liz |
|
Jul 1, 2009 |
1279 |
| Protecting the house of Under Armour. |
Kraft, Patrick; Lee, Jason W. |
Case study |
Jun 1, 2009 |
3820 |
| Digitally distinguishing yourself in a downturn. |
Kaplan, Ari L. |
|
May 1, 2009 |
1180 |
| How to create a real Web 2.0 marketing mix. |
Eckart, Adam N. |
|
Apr 1, 2009 |
591 |
| Ask the authorities--March 2009. |
|
|
Mar 1, 2009 |
797 |
| Even smaller banks can compete by showing customers that they 'know them'. |
|
|
Mar 1, 2009 |
829 |
| Sponsorships: your rights to realizing a profit. |
Hattenbach, Ellen |
|
Feb 1, 2009 |
1612 |
| 10 Tips on achieving marketing professionalism: what you need to know to earn respect from legal professionals. |
Mariam, Tom |
|
Feb 1, 2009 |
701 |
| What to know for 2009. |
Karrh, Jim |
|
Jan 5, 2009 |
672 |
| Marketing your practice in a recession. |
Fishman, Ross |
|
Jan 1, 2009 |
1202 |
| Marketing communications in the twenty-first century. |
Salgovicova, Jarmila; Prajova, Vanesa |
Report |
Jan 1, 2009 |
1472 |
| Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it? |
Mathes, John |
|
Dec 1, 2008 |
1469 |
| It all ads up: search engines offer an inexpensive Internet marketing tool. |
Calypso, Anthony |
|
Dec 1, 2008 |
669 |
| We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. |
Marlin, Brenda |
|
Nov 1, 2008 |
1447 |
| How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail! |
Thamara, Thomas |
|
Nov 1, 2008 |
1383 |
| Hoyt changes title and company names. |
|
|
Oct 1, 2008 |
237 |
| Logistics leverage. |
Bowersox, Donald J.; Mentzer, John T.; Speh, Thomas W. |
Report |
Sep 22, 2008 |
4942 |
| Relationship marketing at law firms: four best practices. |
Swan, Wilbur |
|
Aug 1, 2008 |
1234 |
| Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table. |
Hellerman, John |
|
Apr 1, 2008 |
1242 |
| The skills and attributes you need in your toolbox. |
Smuts, Jennifer; Usellis, Mark |
|
Apr 1, 2008 |
643 |
| The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? |
McEwen, William J. |
|
Mar 13, 2008 |
1221 |
| Harness the power of cause marketing. |
|
Brief article |
Mar 1, 2008 |
278 |
| Nontraditional radio a "prime mover" for most integrated campaigns. |
|
Brief article |
Mar 1, 2008 |
99 |
| Marketing of library and information services and products in university libraries: a case study of Goa University Library. |
Madhusudhan, M. |
|
Mar 1, 2008 |
3284 |
| Upheaval in an organization: a case of organizational mismanagement? |
Jones, Nona J. |
Case study |
Mar 1, 2008 |
4208 |
| Your strategy for 2008. |
Karrh, Jim |
Column |
Jan 21, 2008 |
676 |
| Keys to reaching the new American marketplace. |
Sonderup, Laura |
Column |
Oct 1, 2007 |
664 |
| Talking to the trade: often, small budgets and the lack of staff hamper the effectiveness of a business to business (B2B) marketing team's efforts in generating exposure for their organisations and brands. Working with the trade press will offer a golden opportunity to achieve a flexible scope of goals with limited resources. |
Subramaniam, Siva; Ng, Marcus |
|
Oct 1, 2007 |
1631 |
| Law firms slow to advertise: few in Arkansas following national trend toward marketing. |
Friedman, Mark |
|
Jun 4, 2007 |
1453 |
| Get set to make your marketing work: Jackie Jarvis aims to start you thinking about the successful marketing of your business or department. |
Jarvis, Jackie |
|
Jun 1, 2007 |
906 |
| Protecting your loyal customer base: protecting a customer base and generating loyalty forms a key part of firm strategy. It is essential to understand this process and take proactive steps to minimise the potential loss of key customers to competitors and seek opportunities to create customer returns. |
Robinson, Louise; Cahill, Daryll |
|
Jun 1, 2007 |
1234 |
| Hints & tips: Jackie Jarvis provides some tips on successful marketing. |
Jarvis, Jackie |
Column |
May 1, 2007 |
548 |
| Soundbites. |
|
|
Apr 28, 2007 |
597 |
| Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance. |
Kotler, Philip; Lee, Nancy R. |
|
Mar 22, 2007 |
2766 |
| The relationship between marketing and product development process and their effects on firm performance. |
Aydin, Serkan; Cetin, Ayse Tansel; Ozer, Gokhan |
|
Jan 1, 2007 |
5612 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Dec 1, 2006 |
2023 |
| Marketing methods. |
Manning, Sara |
Brief article |
Dec 1, 2006 |
310 |
| Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. |
Avitabile, David |
|
Dec 1, 2006 |
1971 |
| Who really "Moves the Needle?" How to focus resources on the most important payer accounts. |
Lanzone, Tony |
|
Oct 1, 2006 |
1745 |
| New slice on marketing. |
Schley, Stewart |
Column |
Sep 1, 2006 |
764 |
| Managing prospective franchisee leads: technology can be used to manage contacts, build relationships and get results. |
Baron, Paul B. |
|
Aug 1, 2006 |
2163 |
| Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? |
Berens, Camilla |
|
Jul 1, 2006 |
2286 |
| The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. |
Kitzmiller, Greg |
|
Jun 1, 2006 |
1026 |
| Precision selling. (Sales and Marketing Insights from Purdue University. |
Downey, W. David |
|
May 1, 2006 |
697 |
| Integrated marketing: the new "traditional" advertising? |
Green, Mark |
|
May 1, 2006 |
820 |
| What clients are expecting from their agencies. |
Kelley, Daniel |
|
May 1, 2006 |
2090 |
| Knowledge of the healthcare environment. |
Garman, Andrew N. |
|
May 1, 2006 |
1213 |
| Current marketing practices in the nursing home sector. |
Calhoun, Judith G.; Banaszk-Holl, Jane; Hearld, Larry R. |
|
May 1, 2006 |
6834 |
| Do what your competitors cannot: customer-origination strategies. |
Skari, Lars |
|
May 1, 2006 |
1024 |
| Comprehensive brand integration, franchising's secret to marketing success. |
Bauer, Rhonda |
|
Apr 1, 2006 |
1944 |
| Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives? |
Quelch, John; McGovern, Gail |
|
Mar 22, 2006 |
2532 |
| Embedded ads can push ethical line. |
Boulger, Matt |
|
Jan 1, 2006 |
760 |
| Preparing a marketing plan. |
|
|
Jan 1, 2006 |
1484 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1324 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1332 |
| Marketing for the small business. |
|
|
Oct 1, 2005 |
1503 |
| Marketing to your employees. |
Kirk, Ronald |
|
Oct 1, 2005 |
650 |
| It's time to give research more respect. |
Nieuwstraten, Dave |
|
May 1, 2005 |
604 |
| Use marketing: as your competitive edge. |
Brown, Rachel |
|
May 1, 2005 |
2107 |
| Measuring marketing. |
Jude, Jane |
|
May 1, 2005 |
1342 |
| Advertising your unique selling proposition. |
Kutcher, Kevin |
|
May 1, 2005 |
1668 |
| Identity crisis: independent agents must make their brands known to grow their businesses. |
Bowers, Barbara |
|
Feb 1, 2005 |
2429 |
| Explore the art of consultative selling: get comfortable with nonmanipulative selling. |
Flanagan, Patrick J. |
|
Jan 1, 2005 |
2338 |
| Border crossing: is there a difference between marketing to U.S. vs. Canadian producers? |
Anderson, Robynne M. |
|
Jan 1, 2005 |
1998 |
| Tourism and ecology. |
Grgona, J. |
Technical report |
Jan 1, 2005 |
2053 |
| Above the noise: a well-defined marketing plan can set you apart from the competition. |
Berman, Sharon |
|
Dec 1, 2004 |
1706 |
| The value of internal support. |
Brogan, Jesse W. |
|
Nov 1, 2004 |
2562 |
| Broker sharing secrets of effective marketing. |
|
|
Jul 14, 2004 |
300 |
| Winning small: insurers that pressure agencies to increase their books of business may be initiating their own demise. |
Burand, Chris |
|
Jun 1, 2004 |
907 |
| Generating leads at franchise expos: generating leads at an exposition takes careful preparation and planning. |
Foley, Tony |
|
Jan 1, 2004 |
1073 |
| Creating touchpoints with customers drives sales: in the current climate, it is not enough to simply be a brand on a supermarket shelf. You need to develop a much deeper relationship with your customers, communicating with them on a variety of different levels. |
|
Brief Article |
Nov 1, 2003 |
303 |
| Price-marked wins. |
|
Brief Article |
Oct 18, 2003 |
215 |
| What's the rush? Hurrying to market may not give companies the advantage over the long term. (Strategy Sketchbook). |
Kitzmiller, Greg |
|
Jul 1, 2003 |
975 |
| The good txt guide: Safeway's texting campaign first has every sign of being a success and may prove ideal for the B2B arena. (Store Media). |
Hamson, Liz |
|
Jun 28, 2003 |
904 |
| Frozen is in need of a fresh look: freezer cabinets will offer cold comfort in the future without a radical overhaul. (Frozen Food). |
McAllister, Sean |
|
Jun 21, 2003 |
979 |
| Cabinet's cold shoulder: shoppers must be given good reason to browse the fixture. (Frozen Food). |
|
|
Jun 21, 2003 |
798 |
| Developing a 'feact-based' marketing plan: this article provides a framework for preparing a "grounded in the facts" strategy to mobilize your foundry toward new action on the marketing front. (The market-driven foundry - Part II). |
Bake, Ruben |
|
Mar 1, 2003 |
3027 |
| Survival: can branding save your organization? |
Woodall, Katherine |
|
Dec 1, 2002 |
1821 |
| Marketing, an essential item in your business planning. (Getting Down to Business). |
McCarter, Judy |
Column |
Nov 1, 2002 |
1156 |
| WKD ways that must turn silver into gold. (Team Talk: WKD marketing management team: Q&A with Karen Salters, marketing manager, beverage brands). |
|
Brief Article |
Oct 26, 2002 |
245 |
| Five steps to a higher profile: put yourself in the limelight by becoming a published author. (Career Intelligence). |
Tribe, Jennifer |
|
Oct 1, 2002 |
772 |
| Targeted marketing with value propositions: leadership is all in the image. (Business Strategies). |
Scholey, Cam |
|
Oct 1, 2002 |
1727 |
| How creative! (actually, how creative?). (Marketing Matters). |
Cony, Steve |
|
Sep 1, 2002 |
1196 |
| Business intelligence: how accountants bring value to the marketing function. |
Fordham, David R.; Riordan, Diane A.; Riordan, Michael P. |
Cover Story |
May 1, 2002 |
2407 |
| Code red! a 7-point crash course in crisis marketing management from the guy who wrote the book. |
Caponigro, Jeffrey R |
|
Apr 1, 2002 |
986 |
| Graphically recession proof. |
MILLER, MARILYN |
Brief Article |
Jul 18, 2001 |
718 |
| The Power of Niche Marketing. |
Lawrence, Kevin |
|
Mar 22, 2001 |
1132 |
| It's about relationships. |
Leavy, Sue |
Brief Article |
Jan 27, 2001 |
654 |
| Marketing plans: 10 TIPS TO MAKE IT HAPPEN. |
Pophal, Linda |
|
Oct 1, 2000 |
1740 |
| Profitable communication. |
Aquila, August J. |
|
Jun 1, 2000 |
1597 |
| Chase Your Leads, Not Your Tail. |
Tourtellott, Richard |
|
Oct 1, 1999 |
1388 |
| The missing link in frequent buyer programs. |
Raphel, Neil |
|
Jul 1, 1999 |
1023 |
| 100 best TV commercials. |
Kanner, Bernice |
|
Jun 1, 1999 |
3591 |
| Marketing Challenges in the 21st Century. |
Maqsood, Azra |
|
Jun 1, 1999 |
2157 |
| This thing called marketing. |
Wilkinson, Roderick |
|
May 1, 1999 |
1557 |
| Internet tactics raise concern. |
Weiss, Lois |
|
Apr 7, 1999 |
2296 |
| Learning from experts. |
Hewitt, Janet Reilley |
|
Apr 1, 1999 |
1283 |
| The blind spot in Korea's overseas marketing. |
Burns, Donald |
|
Mar 1, 1999 |
1229 |
| Holistic marketing. |
Mack, Charles S. |
|
Feb 1, 1999 |
2476 |
| Strategic underpin marketing efforts. |
Kanicki, David P. |
|
Feb 1, 1999 |
1884 |
| Dynamic pricing strategies for maximizing customer satisfaction. |
Friedman, Hershey H.; Lewis, Barbara Jo |
|
Jan 1, 1999 |
2617 |
| Birth of a salesman. |
Gray, Carol Lippert |
|
Jan 1, 1999 |
1286 |
| Decision enabling in the communications industry: using data warehousing technology. |
MacDonald, Michael |
|
Dec 22, 1998 |
1346 |
| ANYTHING GOES BASICS SELL, BUT FASHION ITEMS, TRENDY MERCHANDISE ARE KEY. |
Kehoe, Ann-Margaret |
|
Dec 14, 1998 |
590 |
| The truth is tricky business. |
Matthews, Ryan |
Column |
Dec 1, 1998 |
685 |
| The new consumer will change your rules. |
Kiernan, Patrick |
Column |
Dec 1, 1998 |
634 |
| The impact of customer satisfaction. |
Marcus, Dan |
|
Dec 1, 1998 |
851 |
| BRIGHT FUTORIAN AHEAD? INDUSTRY CEO THINKS SO. |
Wray, Kimberley |
|
Oct 19, 1998 |
826 |
| Vince Manze's must see TV is NBC after TV. |
|
|
Oct 1, 1998 |
1291 |
| Leapfrogging traditional ways. |
Moore, Joe; Saelens, John F. |
Industry Overview |
Oct 1, 1998 |
2650 |
| CEO'S TOUT ONE-TO-ONE MARKETING. |
Wray, Kimberley |
|
Sep 28, 1998 |
762 |
| CEO SUMMIT SEMINAR EXPLORES CATEGORY MANAGEMENT. |
Thau, Barbara |
|
Sep 28, 1998 |
625 |
| Fall handgun profits. |
Boyles, Carolee |
Company Profile |
Sep 1, 1998 |
1190 |
| CEO SUMMIT TO ASSESS CATEGORY MANAGEMENT. |
Bernard, Sharyn |
|
Aug 10, 1998 |
709 |
| VERTICALS TREADING LIGHTLY: SENSITIVITY RULES FOR RETAILER/VENDORS ON TOP 200 LIST. |
Werner, Holly M. |
|
Jul 20, 1998 |
1049 |
| CROSS-MERCHANDISING: EXECUTION IS THE KEY. |
Meyer, Nancy |
|
Jul 13, 1998 |
503 |
| DOLLARS AND SENSORY EXCITEMENT. |
Meyer, Nancy |
|
Jul 13, 1998 |
484 |
| REACHING, TEACHING CONSUMERS. |
Meyer, Nancy |
|
Jul 13, 1998 |
688 |
| AS TRADITIONAL ROLES CRUMBLE, THE INDUSTRY REGROUPS. |
Meyer, Nancy |
|
Jul 6, 1998 |
488 |
| Firearms training can boost your profits and customer base. |
Ayoob, Massad |
|
Jun 1, 1998 |
1173 |
| Light recoiling ammo ideal for women. |
Parsons, Lisa |
|
Jun 1, 1998 |
998 |
| Self defense: maximizing the market. |
Ayoob, Massad |
|
Jun 1, 1998 |
2271 |
| ONE-TO-ONE MARKETING: TARGETING YOUR CUSTOMER. |
Silberg, Lurie |
|
May 11, 1998 |
539 |
| Telephone terror. |
Siewruk, Tami L. |
|
May 1, 1998 |
1845 |
| How to conduct a successful in-store promotional event. |
Sykes, Claire |
|
May 1, 1998 |
1352 |
| DESTINATION FURNITURE. |
Tisch, Carol |
|
Apr 27, 1998 |
354 |
| BEEMER'S RX FOR RETAIL. |
Wray, Kimberley |
|
Apr 13, 1998 |
603 |
| Encouraging a revolution. |
Mahoney, Ann I. |
|
Mar 1, 1998 |
1666 |
| Experience-dependent information diffusion and product quality. |
Kamp. Brad |
|
Jan 1, 1998 |
6624 |
| Managing meat for profit. |
Ceithaml, Lisa |
|
Dec 1, 1997 |
1277 |
| Sears to roll out the great indoors. |
Kehoe, Ann-Margaret |
Brief Article |
Dec 1, 1997 |
361 |
| More can mean less. |
Dove, Bruce; Hickman, Clive |
|
Oct 11, 1997 |
1458 |
| Marketing research tells us much. |
Jordan, Debra J. |
|
Sep 1, 1997 |
1450 |
| Drug chains' strategy stresses broader role. |
Werner Holly M. |
|
Jun 23, 1997 |
860 |
| More irons, but harder to sell; variety makes merchandising a greater challenge. |
Bernard, Sharyn |
|
Jun 23, 1997 |
1494 |
| We can do that. |
Trembly, Ara C. |
Buyers Guide |
May 5, 1997 |
465 |
| You gotta have "IT" in gadgets. |
Werner, Holly M. |
Buyers Guide |
May 5, 1997 |
579 |
| Good vibrations. |
McLoughlin, Bill |
Buyers Guide |
May 5, 1997 |
597 |
| New information and communication technologies for market development. |
Ancel, Bernard; Borgeon, Michel |
|
Apr 1, 1997 |
3416 |
| 'Focus on ultimate consumer.' (former chief executive of Bradlees, Mark Cohen, talked about marketing strategies at the Impact Housewares Conference) |
Schwartz, Donna Boyle |
|
Mar 24, 1997 |
728 |
| Understanding the consumer. |
|
|
Mar 24, 1997 |
1002 |
| Grab their attention with eye-popping displays. |
Boyles-Sprenkel, Carolee |
Column |
Mar 1, 1997 |
1122 |
| The cutting edge: carve out handsome profits in this ever-growing industry. |
Huntington, Roy |
|
Mar 1, 1997 |
1474 |
| How to get your ammunition sales. |
Stewart, Cal |
|
Jan 1, 1997 |
2294 |
| Understanding our industry future. |
Mason, Bob |
Industry Overview |
Jan 1, 1997 |
5699 |
| Differentiating members. |
Mahoney, Ann I. |
Cover Story |
Nov 1, 1996 |
3661 |
| A case study in virtual marketing. |
Oliveri, Ann |
|
Oct 1, 1996 |
471 |
| Defining category management. |
Stadler, Kevin |
Column |
Jul 8, 1996 |
632 |
| Reengineering marketing. |
Thomas, Claude A.; Dunn, Dan T., Jr. |
|
Mar 22, 1996 |
6055 |
| Central issues in implementing market plans in industrial organizations. |
Sashittal, Hemant C.; Wilemon, David |
|
Mar 1, 1996 |
3523 |
| Speaking of beer: a primer for wholesalers, sales staffs and anyone else who doesn't want to get left out in the cold in the changing beer business. |
Glaser, Gregg |
|
Jan 29, 1996 |
2881 |
| Successful marketing for appraisers: a four-question approach. |
Williams, Stephen G. |
|
Oct 1, 1995 |
4496 |
| Divide and conquer: follow the leaders but don't follow them everywhere. |
Teets, John W. |
|
Apr 1, 1995 |
1658 |
| What are we doing right? |
Aquila, August J. |
Brief Article |
Jul 1, 1994 |
300 |
| How to market specialized care. |
Molloy, George E. |
|
Apr 1, 1994 |
2233 |
| Profiling the successful marketing manager. |
Warden, T. Jerry |
|
Apr 1, 1994 |
800 |
| Are your products alive, dead or in between? |
Barrow, Pete |
|
Dec 22, 1993 |
797 |
| Selling your marketing plan. |
Warden, T. Jerry |
|
Oct 1, 1993 |
797 |
| Marketing for the long term. |
Seroka, Patrick H.; Laplante, Loyal V. |
Industry Overview |
Jun 1, 1993 |
2251 |
| Watch out for the marketing minefield. |
Warden, T. Jerry |
|
Apr 1, 1993 |
711 |
| Establishing a marketing function. |
Carter, Jan |
|
Mar 1, 1993 |
2322 |
| Prospecting for fun and profit. |
Fegan, John J. |
|
Nov 1, 1992 |
2780 |
| Planning for the future. |
Warden, T. Jerry |
Industry Overview |
Jul 1, 1992 |
824 |
| Building brand assets. |
Selame, Elinor |
|
Jul 1, 1992 |
2087 |
| Marketing trends in the 1990s. |
Warden, T. Jerry |
|
May 1, 1992 |
790 |
| Do you need more marketing control? |
Warden, T. Jerry |
|
Jan 1, 1992 |
801 |
| Generating sales in lean times. |
Gallagher, Michael J. |
|
Nov 1, 1991 |
855 |
| Market-driven success. |
Norris, Donald M. |
Cover Story |
Nov 1, 1991 |
2014 |
| Executive essay. |
Rosaluk, Warren J. |
Column |
Nov 1, 1991 |
1008 |
| Show & sell. |
Allen, Gray |
|
Oct 1, 1991 |
2942 |
| It's the little things that count. |
Barrow, Peter |
|
Sep 22, 1991 |
1133 |
| Marketing rules? |
Metz, Jerry |
column |
Aug 1, 1991 |
620 |
| Responding to recession. |
Mascari, Patricia A. |
|
Jul 1, 1991 |
3282 |
| The marketing mix. |
Friedman, Susan |
column |
Jul 1, 1991 |
692 |
| Marketing trends and changes. |
Cohen, Allan |
|
Dec 22, 1990 |
1879 |
| A guide to marketing your lab's services: launching the sales effort. |
Fantus, James |
|
Oct 1, 1987 |
2676 |
|
