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Articles
1-100 out of 100 article(s)
| Title |
Author |
Type |
Date |
Words |
| Knockout branding techniques: former champ turned multi-venture entrepreneur hits the right target. |
Armstrong, Bridget N. |
Interview |
Oct 1, 2009 |
418 |
| Budgets On A Shoe String. |
Fec, Jeanne |
|
Sep 23, 2009 |
972 |
| Protecting the house of Under Armour. |
Kraft, Patrick; Lee, Jason W. |
Case study |
Jun 1, 2009 |
3820 |
| How to create a real Web 2.0 marketing mix. |
Eckart, Adam N. |
|
Apr 1, 2009 |
591 |
| Ask the authorities--March 2009. |
|
|
Mar 1, 2009 |
797 |
| Even smaller banks can compete by showing customers that they 'know them'. |
|
|
Mar 1, 2009 |
829 |
| Sponsorships: your rights to realizing a profit. |
Hattenbach, Ellen |
|
Feb 1, 2009 |
1612 |
| 10 Tips on achieving marketing professionalism: what you need to know to earn respect from legal professionals. |
Mariam, Tom |
|
Feb 1, 2009 |
701 |
| What to know for 2009. |
Karrh, Jim |
|
Jan 5, 2009 |
672 |
| Marketing your practice in a recession. |
Fishman, Ross |
|
Jan 1, 2009 |
1202 |
| Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it? |
Mathes, John |
|
Dec 1, 2008 |
1469 |
| It all ads up: search engines offer an inexpensive Internet marketing tool. |
Calypso, Anthony |
|
Dec 1, 2008 |
669 |
| How to develop a strategic marketing plan, part I. |
Harris, Scott |
|
Nov 10, 2008 |
722 |
| We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. |
Marlin, Brenda |
|
Nov 1, 2008 |
1447 |
| How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail! |
Thamara, Thomas |
|
Nov 1, 2008 |
1383 |
| Hoyt changes title and company names. |
|
|
Oct 1, 2008 |
237 |
| Relationship marketing at law firms: four best practices. |
Swan, Wilbur |
|
Aug 1, 2008 |
1234 |
| Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table. |
Hellerman, John |
|
Apr 1, 2008 |
1242 |
| The skills and attributes you need in your toolbox. |
Smuts, Jennifer; Usellis, Mark |
|
Apr 1, 2008 |
643 |
| The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? |
McEwen, William J. |
|
Mar 13, 2008 |
1221 |
| Harness the power of cause marketing. |
|
Brief article |
Mar 1, 2008 |
278 |
| Nontraditional radio a "prime mover" for most integrated campaigns. |
|
Brief article |
Mar 1, 2008 |
99 |
| Your strategy for 2008. |
Karrh, Jim |
Column |
Jan 21, 2008 |
676 |
| Talking to the trade: often, small budgets and the lack of staff hamper the effectiveness of a business to business (B2B) marketing team's efforts in generating exposure for their organisations and brands. Working with the trade press will offer a golden opportunity to achieve a flexible scope of goals with limited resources. |
Subramaniam, Siva; Ng, Marcus |
|
Oct 1, 2007 |
1631 |
| Keys to reaching the new American marketplace. |
Sonderup, Laura |
Column |
Oct 1, 2007 |
664 |
| Law firms slow to advertise: few in Arkansas following national trend toward marketing. |
Friedman, Mark |
|
Jun 4, 2007 |
1453 |
| Protecting your loyal customer base: protecting a customer base and generating loyalty forms a key part of firm strategy. It is essential to understand this process and take proactive steps to minimise the potential loss of key customers to competitors and seek opportunities to create customer returns. |
Robinson, Louise; Cahill, Daryll |
|
Jun 1, 2007 |
1234 |
| Expert advice on 'growing' your average daily census. |
|
|
Apr 1, 2007 |
1670 |
| Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. |
Avitabile, David |
|
Dec 1, 2006 |
1971 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Dec 1, 2006 |
2023 |
| Marketing methods. |
Manning, Sara |
Brief article |
Dec 1, 2006 |
310 |
| Who really "Moves the Needle?" How to focus resources on the most important payer accounts. |
Lanzone, Tony |
|
Oct 1, 2006 |
1745 |
| Keeping Your Product Placements Legal. |
Chaiet, Les; Scanlon, Jeff |
|
Sep 27, 2006 |
978 |
| New slice on marketing. |
Schley, Stewart |
Column |
Sep 1, 2006 |
764 |
| Managing prospective franchisee leads: technology can be used to manage contacts, build relationships and get results. |
Baron, Paul B. |
|
Aug 1, 2006 |
2163 |
| Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? |
Berens, Camilla |
|
Jul 1, 2006 |
2286 |
| The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. |
Kitzmiller, Greg |
|
Jun 1, 2006 |
1026 |
| Do what your competitors cannot: customer-origination strategies. |
Skari, Lars |
|
May 1, 2006 |
1024 |
| Precision selling. (Sales and Marketing Insights from Purdue University. |
Downey, W. David |
|
May 1, 2006 |
697 |
| Integrated marketing: the new "traditional" advertising? |
Green, Mark |
|
May 1, 2006 |
820 |
| What clients are expecting from their agencies. |
Kelley, Daniel |
|
May 1, 2006 |
2090 |
| Knowledge of the healthcare environment. |
Garman, Andrew N. |
|
May 1, 2006 |
1213 |
| Current marketing practices in the nursing home sector. |
Calhoun, Judith G.; Banaszk-Holl, Jane; Hearld, Larry R. |
|
May 1, 2006 |
6834 |
| Comprehensive brand integration, franchising's secret to marketing success. |
Bauer, Rhonda |
|
Apr 1, 2006 |
1944 |
| Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives? |
Quelch, John; McGovern, Gail |
|
Mar 22, 2006 |
2532 |
| Image isn't everything when advertising. |
Schaller, Marcus |
|
Jan 30, 2006 |
362 |
| Embedded ads can push ethical line. |
Boulger, Matt |
|
Jan 1, 2006 |
760 |
| Preparing a marketing plan. |
|
|
Jan 1, 2006 |
1484 |
| This spa package travels the extra mile: marketing tips just a phone call away. |
Long, Jessica |
Brief Article |
Dec 5, 2005 |
257 |
| Effective marketing can be an elusive thing. |
LaChusa, Debbie |
|
Oct 10, 2005 |
403 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1324 |
| Preparing a marketing plan. |
|
|
Oct 1, 2005 |
1332 |
| Marketing for the small business. |
|
|
Oct 1, 2005 |
1503 |
| It's time to give research more respect. |
Nieuwstraten, Dave |
|
May 1, 2005 |
604 |
| Use marketing: as your competitive edge. |
Brown, Rachel |
|
May 1, 2005 |
2107 |
| Measuring marketing. |
Jude, Jane |
|
May 1, 2005 |
1342 |
| Advertising your unique selling proposition. |
Kutcher, Kevin |
|
May 1, 2005 |
1668 |
| Identity crisis: independent agents must make their brands known to grow their businesses. |
Bowers, Barbara |
|
Feb 1, 2005 |
2429 |
| Explore the art of consultative selling: get comfortable with nonmanipulative selling. |
Flanagan, Patrick J. |
|
Jan 1, 2005 |
2338 |
| Border crossing: is there a difference between marketing to U.S. vs. Canadian producers? |
Anderson, Robynne M. |
|
Jan 1, 2005 |
1998 |
| Above the noise: a well-defined marketing plan can set you apart from the competition. |
Berman, Sharon |
|
Dec 1, 2004 |
1706 |
| The value of internal support. |
Brogan, Jesse W. |
|
Nov 1, 2004 |
2562 |
| Broker sharing secrets of effective marketing. |
|
|
Jul 14, 2004 |
300 |
| Winning small: insurers that pressure agencies to increase their books of business may be initiating their own demise. |
Burand, Chris |
|
Jun 1, 2004 |
907 |
| Generating leads at franchise expos: generating leads at an exposition takes careful preparation and planning. |
Foley, Tony |
|
Jan 1, 2004 |
1073 |
| What's the rush? Hurrying to market may not give companies the advantage over the long term. (Strategy Sketchbook). |
Kitzmiller, Greg |
|
Jul 1, 2003 |
975 |
| Developing a 'feact-based' marketing plan: this article provides a framework for preparing a "grounded in the facts" strategy to mobilize your foundry toward new action on the marketing front. (The market-driven foundry - Part II). |
Bake, Ruben |
|
Mar 1, 2003 |
3027 |
| Survival: can branding save your organization? |
Woodall, Katherine |
|
Dec 1, 2002 |
1821 |
| Marketing, an essential item in your business planning. (Getting Down to Business). |
McCarter, Judy |
Column |
Nov 1, 2002 |
1156 |
| Five steps to a higher profile: put yourself in the limelight by becoming a published author. (Career Intelligence). |
Tribe, Jennifer |
|
Oct 1, 2002 |
772 |
| Targeted marketing with value propositions: leadership is all in the image. (Business Strategies). |
Scholey, Cam |
|
Oct 1, 2002 |
1727 |
| How creative! (actually, how creative?). (Marketing Matters). |
Cony, Steve |
|
Sep 1, 2002 |
1196 |
| What[acute accent]s in a Name? |
|
|
Aug 1, 2002 |
1123 |
| Code red! a 7-point crash course in crisis marketing management from the guy who wrote the book. |
Caponigro, Jeffrey R |
|
Apr 1, 2002 |
986 |
| Five Successful Steps for Getting and Using Testimonials. |
CHESNEY, ROBERT |
Brief Article |
Oct 8, 2001 |
899 |
| Graphically recession proof. |
MILLER, MARILYN |
Brief Article |
Jul 18, 2001 |
718 |
| The Power of Niche Marketing. |
Lawrence, Kevin |
|
Mar 22, 2001 |
1132 |
| Marketing plans: 10 TIPS TO MAKE IT HAPPEN. |
Pophal, Linda |
|
Oct 1, 2000 |
1740 |
| Ignoring Marketing Can Take Its Toll in the Long Run. |
BREDIN, ALICE |
Brief Article |
Sep 25, 2000 |
852 |
| Market Orientation. |
Uncles, Mark |
|
Sep 1, 2000 |
3864 |
| Profitable communication. |
Aquila, August J. |
|
Jun 1, 2000 |
1597 |
| Chase Your Leads, Not Your Tail. |
Tourtellott, Richard |
|
Oct 1, 1999 |
1388 |
| Use networking, not Web site, for marketing needs. |
Greenberg, Seth |
Column |
Aug 2, 1999 |
912 |
| The missing link in frequent buyer programs. |
Raphel, Neil |
|
Jul 1, 1999 |
1023 |
| 100 best TV commercials. |
Kanner, Bernice |
|
Jun 1, 1999 |
3591 |
| This thing called marketing. |
Wilkinson, Roderick |
|
May 1, 1999 |
1557 |
| Internet tactics raise concern. |
Weiss, Lois |
|
Apr 7, 1999 |
2296 |
| Learning from experts. |
Hewitt, Janet Reilley |
|
Apr 1, 1999 |
1283 |
| The blind spot in Korea's overseas marketing. |
Burns, Donald |
|
Mar 1, 1999 |
1229 |
| Holistic marketing. |
Mack, Charles S. |
|
Feb 1, 1999 |
2476 |
| Strategic underpin marketing efforts. |
Kanicki, David P. |
|
Feb 1, 1999 |
1884 |
| Dynamic pricing strategies for maximizing customer satisfaction. |
Friedman, Hershey H.; Lewis, Barbara Jo |
|
Jan 1, 1999 |
2617 |
| Birth of a salesman. |
Gray, Carol Lippert |
|
Jan 1, 1999 |
1286 |
| Decision enabling in the communications industry: using data warehousing technology. |
MacDonald, Michael |
|
Dec 22, 1998 |
1346 |
| The truth is tricky business. |
Matthews, Ryan |
Column |
Dec 1, 1998 |
685 |
| The new consumer will change your rules. |
Kiernan, Patrick |
Column |
Dec 1, 1998 |
634 |
| Managing meat for profit. |
Ceithaml, Lisa |
|
Dec 1, 1997 |
1277 |
| Grab their attention with eye-popping displays. |
Boyles-Sprenkel, Carolee |
Column |
Mar 1, 1997 |
1122 |
| The cutting edge: carve out handsome profits in this ever-growing industry. |
Huntington, Roy |
|
Mar 1, 1997 |
1474 |
| How to get your ammunition sales. |
Stewart, Cal |
|
Jan 1, 1997 |
2294 |
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