Metamail Announces E-mail Marketing Agreement with DoubleClick; Deal Pairs DoubleClick's Powerful E-mail Campaign Management Tools with Metamail's Proprietary Rich-Media Technology.Business Editors TORONTO--(BUSINESS WIRE)--Sept. 4, 2001 Metamail, a leader in advanced e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. technologies, has been named a Channel Partner and official reseller of DoubleClick's DARTmail platform. Through this distribution agreement, Metamail will use DoubleClick's DARTmail platform to create and send personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and individually targeted messages on behalf of its client base. DoubleClick's DARTmail platform is a secure web-hosted application that enables highly integrated, personalized and cost-effective e-mail marketing campaigns. Metamail's e-mail marketing expertise and advanced rich-media messaging capabilities enable companies to create dynamic e-mail marketing campaigns, complete with graphics, logos, signatures, coupons, photos, richly textured e-paper backgrounds, and more. The visual impact and interactive capabilities of rich-media messages increase the effectiveness of Internet related marketing vehicles through higher customer retention, increased satisfaction and cost-effective e-commerce transactions. Metamail applications include branded direct marketing e-mail campaigns, automated response systems, bill presentment See EBPP. and newsletters, just to name a few. Clients will also be able to choose the format of their e-mail messages, including plain text, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. , or Metamail's unique rich-media message format. "Combining DoubleClick's powerful e-mail campaign management platform with Metamail's proprietary rich-media technology and e-marketing expertise provides a powerful tool for corporate customers looking to expand their Internet marketing See Internet advertising. capabilities," says Scott Rankine, Metamail's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder. About Metamail Inc. Headquartered in Toronto, Canada, Metamail Inc. is a leading provider of full-service e-mail marketing solutions and advanced e-mail publishing software. Metamail's innovative new technology and e-mail marketing expertise help companies use e-mail to grow their customer base, increase response rates, improve communication, and enhance customer relationships. For more information on Metamail visit www.metamail.com. About DoubleClick TechSolutions DoubleClick TechSolutions provides comprehensive service and software solutions for interactive marketing management, including DART for Advertisers, DART for Publishers, AdServer and DARTmail. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment-advertisers, agencies, Web publishers and merchants. DoubleClick Inc. has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains 37 offices around the world. All company and product names mentioned are the trademarks or registered trademarks of their respective companies. |
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