Metacafe Expands U.S. Executive Team & Operations.
World's Largest Independent Video Site Keeps Pace with Rapid Growth in American Viewership, Producer Rewards Program and Media Partnerships
PALO ALTO Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif. -- Metacafe, the world's largest independent video site, today announced that it has expanded its team with several new key executive hires. The company, which has headquarters in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation).
Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. , has also opened an office in New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. to better serve its advertisers and media partners.
The announcement follows two months after the introduction of Metacafe's Producer Rewards program that pays video creators $5 for every 1,000 views of their short video on the Metacafe site. In November 2006, Metacafe also announced a content partnership with Bochco Media and the addition of Hollywood powerhouse Steven Bochco Steven Ronald Bochco (born December 16, 1943) is an American television producer and writer. He has been involved in a number of popular hits including Hill Street Blues, L.A. Law, and NYPD Blue. to the Metacafe advisory board.
Metacafe attracts a global audience of more than 16 million unique viewers consuming 450 million page views every month (comScore, November 2006). The Metacafe audience grew more than 500% from January through December last year. Metacafe is the only video site to mine the collective wisdom of its viewers to filter and surface the most entertaining content, making it the best place on the web to watch and distribute great short video content.
"About two months ago, Metacafe launched into the US with our innovative Producer Rewards program that allows video creators to reach a wide audience and profit from their best work," said Metacafe founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Arik Czerniak. "Since then, we've seen tremendous uptake from viewers and creators who consider Metacafe a great online entertainment destination, not just another video sharing site A Web site that lets people upload and share their video clips to the public at large or to invited guests. Acquired by Google in 2006, YouTube became the most popular video sharing site on the Web. See YouTube. . Our new executives bring decades of experience in media, marketing, and digital entertainment to support this perspective and ensure that we continue to deliver the most engaging content on the web."
In addition to Mr. Czerniak, co-founder and Chief Product Officer Eyal Hertzog Eyal Hertzog (August 13, 1974) is the co-founder and current CTO of the popular video sharing website Metacafe.
Hertzog grew up in Ra'anana, Israel and is also a musician. He is a frequent speaker at major technology and business events, and is widely quoted in the press. , and General Manager Ido Safruti, Metacafe's executive team now includes:
Mort Greenberg, Vice President of Sales
Mort Greenberg brings nearly 15 years of sales and business development experience in traditional and new media to his new role as vice president of sales at Metacafe. Mr. Greenberg will be responsible for global revenue strategy, including staffing a team to serve the needs of marketers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. .
Most recently, Mr. Greenberg served as Vice President of Media Sales Strategy and Development for IAC (1) (InterApplication Communications) The interprocess communications capability in the Macintosh starting with System 7.0. Many IAC events take place behind the scenes. Advertising Solutions, an operating business of IAC/InterActiveCorp (IACI IACI Idaho Association of Commerce & Industry
IACI International Association for Craniofacial Identification
IACI Iran Aircraft Industries ). Prior to this role, Mr. Greenberg was Vice President of Client Services and Ad Operations for IAC Advertising Solutions.
Before IAC's acquisition of Ask Jeeves Noun 1. Ask Jeeves - a widely used search engine accepting plain English questions or phrases or terms
trademark - a formally registered symbol identifying the manufacturer or distributor of a product in 2005, Mr. Greenberg served as Director of National Sales and Client Services at Ask Jeeves. Prior to Ask Jeeves, Mr. Greenberg was part of the start-up sales teams at Excite.com in 1996, and iWon.com in 2000. Mr. Greenberg started his career in traditional media holding sales positions with Blair Television and Capital Cities / ABC ABC
in full American Broadcasting Co.
Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Publishing Group.
Allyson Campa, Vice President of Marketing
Allyson Campa is a leading marketing and technology expert with 20 years experience who has built several Internet startups into profitable, market-driven companies. In her role as Vice President of Marketing at Metacafe, Ms. Campa will focus on growing the site's creative base of video creators, as well as expanding its vibrant worldwide community.
Ms. Campa served as founder and CEO of Bravanta Inc., a leading provider of online incentive and recognition programs, from 1998 to 2001. Since Bravanta's acquisition by Workstream Inc., Ms. Campa has held interim marketing roles at leading consumer technology companies such as Intuit and Yahoo!. Prior to starting Bravanta, Ms. Campa was Vice President and General Manager at MySoftware Company where she helped build a loyal following of 5 million customers and helped the business grow from startup to public company.
Bud Colligan, Executive Chairman
As executive chairman of Metacafe, technology industry veteran Bud Colligan will play a key role in defining overall strategy for Metacafe and its path to continued market leadership. Mr. Colligan co-founded Macromedia in 1992 through a merger of Authorware and Macromind-Paracomp. Mr. Colligan headed Authorware as President and CEO from 1989-1992. At Macromedia, Mr. Colligan served as CEO from 1992 to 1997 (taking the company public on NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on in December, 1993), and as Chairman until 1998. Prior to Macromedia, Mr. Colligan worked at Apple Computer's Macintosh Division, where he assisted in the launch and development of the ground-breaking Macintosh personal computer. He later headed Apple's higher education marketing. Currently, Mr. Colligan focuses on software investments at Accel Partners, which he joined in 1998.
Metacafe is the world's largest independent video site based on global traffic and total page views. Metacafe is the only site that mines the collective wisdom of its audience to filter and surface the most entertaining videos, making it the best place to both watch and distribute high quality and entertaining video content. For more information, please visit www.metacafe.com.