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MetLife Reinforces Efforts to Protect America's Children.


Business Editors

FAIRFIELD, Conn.---(BUSINESS WIRE)--Feb. 21, 2001

Child protection software and brochures available on metlife.com

MetLife Consumer Education Center today announced plans to reinforce its support of America's child protection efforts through Life Advice(R), its public outreach initiative. The 133-year-old industry giant has partnered with Tulsa-based Imagery Concepts to offer families direct, in-home access to the nationwide M.I.L.K. (Managing Information on Lost Kids) program, a valuable computer tool for recovering children should a parent's worst nightmare occur. MetLife plans to make the M.I.L.K. program available to an estimated 11,000,000 policyholders and consumers later this year through the company's web site: www.metlife.com.

M.I.L.K. allows families to use their PCs to store photos and identifying information on their children in a virtual "drawer," or folder In a graphical user interface (GUI), a simulated file folder that holds data, applications and other folders. Folders were introduced on the Xerox Star, then popularized on the Macintosh and later adapted to Windows and Unix. In Unix and Linux, as well as DOS and Windows 3. . Every six months, users receive an automatic reminder to update this information. If a child runs away or is abducted abducted Distal angulation of an extremity away from the midline of the body in a transverse plane and away from a sagittal plane passing through the proximal aspect of the foot or part, or away from some other specified reference point , the folder can be instantly retrieved and forwarded to police departments across the country.

"We're very grateful that MetLife is expanding its commitment to the child protection cause to provide parents with access to the most current technology available for helping safeguard children," said Tom Quinn Tom Quinn is the fictional Senior Case Officer, Section D, at MI5's Counter-Terrorism Department, as seen in BBC spy drama Spooks. He was portrayed by actor Matthew Macfadyen until his departure in the third season. , president of Imagery Concepts. "MetLife's involvement emphasizes the educational component of child safety and allows us an even greater opportunity to reach more people with this critical message," said Quinn.

Through Life Advice, MetLife distributes a free brochure called "Protecting Your Child" that it produced in conjunction with the National Center for Missing and Exploited Children The National Center for Missing and Exploited Children (NCMEC) is a private, non-profit organization established in the United States in 1984 under United States government mandate.  (NCMEC NCMEC National Center for Missing & Exploited Children
NCMEC National Concrete and Masonry Engineering Conference
). Life Advice offers consumers free educational brochures on nearly 100 life-event topics (Call 800-MET-LIFE or see www.lifeadvice.com). Visitors to MetLife's web site will also have access to the Life Advice series of brochures, as well as the child-safety brochures offered by the NCMEC.

"We're proud to partner with Imagery Concepts in promoting the efforts of the National Center for Missing and Exploited Children to protect America's most precious assets--our children," said Rip McEldowney, vice president, MetLife Consumer Education Center. "It's also another opportunity for MetLife to provide added-value and show our concern to those who reach out to us for information developed to help them lead happy, healthy and productive lives," added McEldowney.

Computer imaging, broadcast faxing, e-mail, and the world wide web have replaced sketches, black and white posters, and mail service in the search for a missing child, when the first few hours are considered critical. "Distributing a child's picture rapidly through efforts like the M.I.L.K. program can be the difference between a fast recovery and a prolonged pro·long  
tr.v. pro·longed, pro·long·ing, pro·longs
1. To lengthen in duration; protract.

2. To lengthen in extent.
 search," said David Shapiro David Shapiro may refer to:
  • David Shapiro (economist)
  • David Shapiro (poet)
  • Dr. Cat
, director of corporate community relations 1. The relationship between military and civilian communities.
2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities.
 for the NCMEC in Alexandria, Virginia Alexandria is an independent city in the Commonwealth of Virginia. As of the 2000 census, the city had a total population of 128,284. Located along the Western bank of the Potomac River, Alexandria is approximately 6 miles (9.6 kilometers) south of downtown Washington, DC. . "Innovative technology, such as the M.I.L.K. program, and the willingness of MetLife and other corporations to support the NCMEC's efforts, law enforcement and families, have contributed to the remarkable increase in our resolution rate, from 66 percent in 1989 to 93 percent today," said Shapiro.

Imagery Concepts developed the M.I.L.K. program in conjunction with the NCMEC, and it is supported by law enforcement officials across the country. Imagery Concepts provides cutting-edge, quality and user-friendly imaging software to manage home and office documents, and it offers the M.I.L.K. program through its Home Organizer(TM) software. (See www.home-organizer.com) The NCMEC was created as a public/private partnership to help in the search for missing and exploited children. It represents the best of government and private sector joint efforts and addresses one of America's most complex issues: the victimization victimization Social medicine The abuse of the disenfranchised–eg, those underage, elderly, ♀, mentally retarded, illegal aliens, or other, by coercing them into illegal activities–eg, drug trade, pornography, prostitution.  of children. (See www.missingkids.com)

Metropolitan Life Insurance Company, a subsidiary of MetLife, Inc. (NYSE NYSE

See: New York Stock Exchange
:MET), is a leading provider of insurance and other financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 to individual and group customers. The MetLife companies serve approximately nine million individual households in the U.S. and companies and institutions with 33 million employees and members. MetLife also has international insurance operations in 12 countries. For more information about MetLife, please visit the company's web site at www.metlife.com.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 21, 2001
Words:679
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