MetLife, AT&T skirmish over ads. (Companies).Just before the Super Bowl, which was to feature new advertising by AT&T Wireless Services Inc., MetLife Inc. requested a temporary restraining order temporary restraining order: see injunction. to prevent use of the ads. Papers filed in U.S. District Court for the Southern District of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of by MetLife said the company found it disturbing that the AT&T Wireless television and print advertisements promoting "mlife" had both a similar look and theme to MetLife's ad campaign, the company said. On Feb. 1, the two companies came to an agreement that allowed AT&T to run the Super Bowl ads, said Toni Griffin, director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most at MetLife. As a result, MetLife agreed to withdraw its request for a temporary restraining order against AT&T's commercials. |
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