MetLife, AT&T skirmish over ads. (Companies).Just before the Super Bowl, which was to feature new advertising by AT&T Wireless Services Inc., MetLife Inc. requested a temporary restraining order restraining order n. a temporary order of a court to keep conditions as they are (like not taking a child out of the county or not selling marital property) until there can be a hearing in which both parties are present. More properly it is called a temporary restraining order temporary restraining order: see injunction. (shortened to TRO). (See: injunction, permanent injunction) to prevent use of the ads. Papers filed in U.S. District Court for the Southern District of New York by MetLife said the company found it disturbing that the AT&T Wireless television and print advertisements promoting "mlife" had both a similar look and theme to MetLife's ad campaign, the company said. On Feb. 1, the two companies came to an agreement that allowed AT&T to run the Super Bowl ads, said Toni Griffin, director of public relations at MetLife. As a result, MetLife agreed to withdraw its request for a temporary restraining order against AT&T's commercials. |
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