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MessageBay and Advertising.com Partner to Offer Cutting Edge Rich Media to Advertisers.

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 8, 2000

MessageBay and Advertising.com(SM) today announced a partnership to offer the best in rich media to advertisers on the Advertising.com network.

MessageBay, the number one voice messaging company on the Internet with 60 million downloads of its plug-in worldwide, now offers a non-plug-in Java version that lets advertisers intelligently add streaming audio to any online advertising campaign. Advertising.com, the leader in performance-based online advertising across all forms of media, will make this rich media format available to all advertisers on the Advertising.com network.

Separately, MessageBay also today announced its new QuickAudio(TM) program, the fastest way to add audio to any online advertising campaign. MessageBay's QuickAudio program integrates audio technology and advertising creative by handling the entire audio ad process -- creation, delivery and update of audio messages for any online ad campaign.

"With the widespread adoption of Java, it is now technically practical for all online advertisers to include audio as a way to improve the effectiveness of their online ad campaigns," said Jon Louis, president and co-founder of MessageBay. "And with the power, performance and persuasiveness of Advertising.com's network, we expect that the results of adding audio to ads will begin to speak for themselves."

"MessageBay has been a leader in many of the audio innovations on the Internet," said Peter Daboll, president and chief operating officer of Advertising.com. "With over 60 million downloads of their plug worldwide, MessageBay is not only expert at audio technology, but also understands the customer experience of audio on the Internet. This knowledge and experience will greatly benefit our customers."

Look, Listen, Buy

Adding audio to the e-commerce process helps improve performance and effectiveness. In a recent study conducted by Vividence Corporation, the leading authority in Web experience evaluation, respondents were more than twice as likely to succeed in the check-out process in the version with audio.

About MessageBay

MessageBay, Inc., the number one voice messaging company on the Internet, adds voice and audio to the Web. MessageBay's plug-in and non-plug-in Java solutions improve the effectiveness and performance of any e-commerce business by adding voice and audio to advertising banners, Web sites and email messages. MessageBay is a pioneer in voice and audio on the Web with more than 60 million downloads of its voice message plug-in, and a record of innovation that includes being the first Web-based voicemail, the first voice-enabled email site, and the first to offer a voice-enabled bulletin board. Since the debut of its voice messaging service in August of 1999, MessageBay has voice-enabled a wide range of partners including Advertising.com, egghead.com, ezboard, CoolBoard, Homestead, J2 Global Communications (formerly Jfax), NBCi, and Daum.net (one of the top portals in Asia). MessageBay has offices in, Santa Clara, Calif. (http://www.messagebay.com) and in Seoul, Korea (http://www.messagebay.co.kr).

About Advertising.com

Founded in October, 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, Md., with offices in New York and San Francisco.

Note to Editors: MessageBay is a registered trademark of MessageBay, Inc.

Advertising.com is a registered trademark of Advertising.com, Inc.
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Publication:Business Wire
Date:Nov 8, 2000
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