MessageBay and Advertising.com Partner to Offer Cutting Edge Rich Media to Advertisers.Business Editors/High-Tech WritersSANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Nov. 8, 2000 MessageBay and Advertising.com(SM) today announced a partnership to offer the best in rich media to advertisers on the Advertising.com network. MessageBay, the number one voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. company on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the with 60 million downloads of its plug-in worldwide, now offers a non-plug-in Java version that lets advertisers intelligently add streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. to any online advertising campaign. Advertising.com, the leader in performance-based online advertising across all forms of media, will make this rich media format available to all advertisers on the Advertising.com network. Separately, MessageBay also today announced its new QuickAudio(TM) program, the fastest way to add audio to any online advertising campaign. MessageBay's QuickAudio program integrates audio technology and advertising creative by handling the entire audio ad process -- creation, delivery and update of audio messages for any online ad campaign. "With the widespread adoption of Java, it is now technically practical for all online advertisers to include audio as a way to improve the effectiveness of their online ad campaigns," said Jon Louis, president and co-founder of MessageBay. "And with the power, performance and persuasiveness per·sua·sive adj. Tending or having the power to persuade: a persuasive argument. per·sua of Advertising.com's network, we expect that the results of adding audio to ads will begin to speak for themselves." "MessageBay has been a leader in many of the audio innovations on the Internet," said Peter Daboll, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Advertising.com. "With over 60 million downloads of their plug worldwide, MessageBay is not only expert at audio technology, but also understands the customer experience of audio on the Internet. This knowledge and experience will greatly benefit our customers." Look, Listen, Buy Adding audio to the e-commerce process helps improve performance and effectiveness. In a recent study conducted by Vividence Corporation, the leading authority in Web experience evaluation, respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. were more than twice as likely to succeed in the check-out process in the version with audio. About MessageBay MessageBay, Inc., the number one voice messaging company on the Internet, adds voice and audio to the Web. MessageBay's plug-in and non-plug-in Java solutions improve the effectiveness and performance of any e-commerce business by adding voice and audio to advertising banners, Web sites and email messages. MessageBay is a pioneer in voice and audio on the Web with more than 60 million downloads of its voice message plug-in, and a record of innovation that includes being the first Web-based voicemail, the first voice-enabled email site, and the first to offer a voice-enabled bulletin board. Since the debut of its voice messaging service in August of 1999, MessageBay has voice-enabled a wide range of partners including Advertising.com, egghead.com, ezboard, CoolBoard, Homestead Homestead. 1 City (1990 pop. 26,866), Dade co., SE Fla.; inc. 1913. A large Miami suburb with a growing Hispanic population, Homestead is a trade center for the redland district, known for its many varieties of citrus and other fruits and vegetables. , J2 Global Communications j2 Global Communications (Nasdaq:JCOM) is a company based in Hollywood, California that offers messaging and communications services. Its most popular service is called "eFax", which allows users to send and receive faxes via the Internet. j2 was previously called JFAX. (formerly Jfax), NBCi, and Daum.net (one of the top portals in Asia). MessageBay has offices in, Santa Clara, Calif. (http://www.messagebay.com) and in Seoul, Korea (http://www.messagebay.co.kr). About Advertising.com Founded in October, 1998, Advertising.com, formerly known as TeknoSurf.com, offers a complete business solution for new media direct marketing. Successful advertising campaigns are delivered through an integrated package of content placement solutions and multiple delivery channels. The company's clients include numerous Fortune 100 corporations and 3 out of the top 10 Internet advertisers. Advertising.com is headquartered in Baltimore, Md., with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Note to Editors: MessageBay is a registered trademark of MessageBay, Inc. Advertising.com is a registered trademark of Advertising.com, Inc. |
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