MessageBay Debuts Audio Banner & Audio Email Service; 100% Java Solution to Enhance Effectiveness of Online Advertising and Promotions.Business Editors/High-Tech Writers SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--Sept. 14, 2000 MessageBay launched today a new java audio service that helps further define the next generation of banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and email marketing. MessageBay, the undisputed voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. leader on the Net, with over 40 million plugins downloaded worldwide, has expanded its audio portfolio into non-plugin java territory in anticipation of the demand by advertisers for new ways of getting their messages seen and heard on the web more effectively. Demos of the new technology can be found at http://www.messagebay.com/demos. What a Banner Wants, What a Banner Needs With the dramatic decline in banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. click through rates Click Through Rates The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Notes: Overall click-through rates have declined substantially since the early days of electronic commerce on the Web. , and the general consensus that traditional banner ads and text email are becoming a less effective way to promote your business, MessageBay's audio-enabling service comes at just the right time. "Our own research indicates that adding audio to banner ads can increase click-throughs by as much as 200% to 300%," says MessageBay CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jon Louis. Additional features, such as auto-linking at the end of the audio stream can propel the figures even higher. "MessageBay offers exactly what the advertising industry wants and needs right now." Where's the Meat? MessageBay boasts the tiniest Java applets A Java program that is downloaded from the server and run from the browser. The Java Virtual Machine built into the browser is interpreting the instructions. Contrast with Java application. , as tiny as 2 KB, which can stream either compressed voice or radio quality audio, and are compatible with approximately 95% of all current browsers. Unlike the Company's popular voice recording plugin, there are no plugins for with the new service, and the audio streams through firewalls by using the browser's standard HTTP protocols. The tiny filesize is especially important when dealing with banner ad promotions because most websites limit banner size to 12 KB, and a larger applet would take away from banner design flexibility, since many are animated. The small filesize makes audio-enabling banners a no-brainer. Have It Your Own Way MessageBay can host both the banner and the audio, or work with a company's existing banner ad company by hosting only the audio portion. The applets can be used for banners as well as other types of online promotions such as audio-enabled HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. email marketing, or simply adding seamless audio to a company's website. Reporting and tracking are part of the service, so a company knows exactly how people are using the audio, and how effective it is. Naturally, MessageBay's service is private label to allow licensees to strengthen their own brands. About MessageBay MessageBay, Inc., is the No. 1 Voice ASP on the Internet with over 40 million plugins downloaded worldwide and provides a suite of audio-enabling software and services to third parties. MessageBay's patent pending technology can be integrated quickly into any website to enhance email, homepages, bulletin boards, and photo sites. Since the debut of its Voice over IP service in August of 1999, MessageBay has voice-enabled a wide range of partners including Homestead Homestead. 1 City (1990 pop. 26,866), Dade co., SE Fla.; inc. 1913. A large Miami suburb with a growing Hispanic population, Homestead is a trade center for the redland district, known for its many varieties of citrus and other fruits and vegetables. , ezboard, NBCi, CoolBoard, J2 Global Communications j2 Global Communications (Nasdaq:JCOM) is a company based in Hollywood, California that offers messaging and communications services. Its most popular service is called "eFax", which allows users to send and receive faxes via the Internet. j2 was previously called JFAX. (formerly Jfax), and Daum.net, Korea's No. 1 portal. MessageBay recently launced a new site to showcase its latest lip-synching animation technology at http://www.VoiceAnimations.com. MessageBay has offices in, Santa Clara, CA, and in Seoul, Korea. Visit http://www.messagebay.com. Note to Editors: MessageBay is a registered trademark of MessageBay, Inc. Homestead is a registered trademark of Homestead, Inc. Ezboard is a registered trademark of ezboard, Inc. CoolBoard is a registered trademark of CoolBoard, Inc. J2 Global Communications and JFAX are registered trademarks of J2, Inc. Daum is a registered trademark of Daum Communications Corporation |
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