Message Technologies, Inc. (MTI) Expands Retail Marketshare in Speech Technology Partnership with Escalate Retail.

ATLANTA -- Message Technologies, Inc.([R]) (MTI), a leading retail speech technology and call center-outsourcing services provider, today announces that it has partnered with Escalate Retail, a leading retail software provider that delivers customer-focused, profit-driven solutions to the industry worldwide.

"We are pleased to add MTI to our growing list of best-in-class technology partners," stated Escalate's Vice President of Strategy and Marketing Brian Dean. "Research and our experience has shown that IVR not only improves customer satisfaction, but also can significantly reduce costs in retail call centers."

Escalate Retail was formed by the August 2006 merger of retail, e-tail and direct marketing solutions provider Ecometry Corporation and GERS Retail Systems, the leading provider of planning, merchandising and supplier collaboration software solutions. By combining the front-office strengths of Ecometry, customer-interaction and loyalty, with GERS strengths in merchandise planning and execution, the company provides retailers advanced capabilities to meet their customer demands across channels.

"Escalate Retail serves the needs of hundreds of retail brands," stated MTI CEO Mark Abramson. "We are proud that they have selected us as their partner for the next generation of speech automation technology offerings that will provide exceptional financial savings to their retail customers."

In addition to reduced call center operational costs, SIVR applications benefit retailers and resolve industry challenges through enhanced customer experience, improved workforce productivity, and increased revenue generation. As a result, the use of speech technology and voice automation continues to grow at a rapid pace for retailers.

It is estimated that the use of speech recognition in U.S. call centers will increase from 10 percent today to 75 percent within five years. To inform retailers, MTI released a white paper in 2006 entitled, "Four Ways Speech Recognition has Changed the Mid-Market Retail Call Center," which is available on the company website.

ABOUT MESSAGE TECHNOLOGIES, INC.

MTI (Message Technologies, Inc.) is an industry leader in providing Interactive Voice Response (IVR) and speech technologies. Its mission is to deliver innovative and affordable interactive voice solutions with maximum customer satisfaction. With over 2000 customers throughout North America, MTI specializes in speech IVR outsourcing services, including VoiceXML and SALT hosting. MTI also provides senior telephony and speech professional services for the design, development, deployment and ongoing testing of speech-enabled applications. It handles every part of the speech application infrastructure including trunk and platform provisioning, business continuation planning, monitoring, web access, physical and logical security and co-location, and live agent services. Please visit MTI online at www.messagetech.com.