Merritt Group Public Relations Adds American Technology Services -ATS- To Growing List of Government-Focused Clients.Business Editors WASHINGTON--(BUSINESS WIRE)--Jan. 14, 2003 ATS Selects Merritt Group as PR Agency-of-Record as well as Alliance Partner for Delivering Services to the Federal Government Merritt Group, an established public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most practice specializing in technology and emerging markets, today announced that it has been selected by American Technology Services (ATS), a subsidiary of Indotronix International Corporation (IIC See infranet. ), as the company's agency-of-record in developing and executing a strategic media relations campaign to build awareness for ATS in the public sector market. In addition, Merritt Group has become one of ATS' newest alliance partners, joining its expanding group of more than 10 partners. ATS' partner strategy is to align with the most effective providers to jointly offer solutions to the marketplace. ATS' formal business alliances enable the company to bring to market strategic solutions that address the most demanding public sector challenges. ATS joins a growing list of clients that Merritt Group has serviced in the government market, including government IT contractors CACI CACI - A company developing and marketing SIMSCRIPT, MODSIM and other simulation software products. Telephone: +1 (619) 457-9681. , SIGNAL Corporation, NTMI NTMI New Technology Management, Inc NTMI NATO Training Mission - Iraq , WorldCom Government Markets and more. The agency also provides PR counsel to a number of traditional technology companies looking to expand their products and services into the government arena. "Merritt Group is proven in its ability to generate PR results for government IT contractors," commented James Bogaty, Vice President and COO at ATS. "Not only are we looking to Merritt Group to help bring ATS' compelling story to the market and gain critical mindshare with key members of the press, we are excited that Merritt Group has joined our strategic circle of alliance partners." Merritt Group will be helping to leverage IIC's established track record of success in the private sector more broadly into the public sector. Founded in 1986, IIC has nearly 500 employees worldwide and services a Fortune 1000 clientele. The PR campaign is part of an aggressive sales and marketing strategy recently launched by IIC and ATS to reinforce the new ATS public sector brand to customers and partners in the U.S. Merritt Group will work with ATS to promote the company's solutions to the government, trade and business media, and to help strengthen the company's position as a leader in the IT technical services market. "The government is incredibly hot right now, and ATS recognizes the value of PR to help establish its name and get in front of important key audiences. ATS has a great story to tell, and we look forward to connecting them with the right set of influencers and reporters to tell it," said Ben Merritt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Merritt Group. "ATS has all the right elements in place, particularly its strong adherence to a business philosophy that has made its parent company, IIC, successful - one that is predicated on the highest levels of customer satisfaction and quality." About Merritt Group Public Relations Founded in 1995, Merritt Group is a nationally recognized public relations and marketing practice focused on both established and startup technology-based companies, including those with a focus on consumer and business-to-business products and services. Headquartered in the Washington, D.C. area, Merritt Group partners with its clients to develop communications strategies that help to raise and sustain their visibility in a crowded technology marketplace. Merritt Group's clients nationwide include CACI, Check Point Software, Digital Optronics Optronics, or optoelectronics in its less abbreviated form, is the science and technology making use of optics and electronics. It is sometimes synonymous with photonics, however the latter has a lesser emphasis on electronics. , Murata Electronics North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Talk America, WorldCom, Yodlee and others. For more information, please visit www.merrittgrp.com. About American Technology Services and Indotronix International Corporation ATS, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of IIC, provides a wide spectrum of IT solutions including networking, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , seat management, engineering, operational outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. and security support. With nearly 500 employees, IIC operates throughout the U.S. and in India. The principal activity of ATS is to provide diversified diversified (di·verˑ·s solutions to the public sector. For more information, visit www.americantechnologyservices.com. |
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