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Merkle Receives Two Database Excellence Awards.


Merkle Takes Silver and Bronze at Annual NCDM NCDM National Center for Database Marketing
NCDM National Center for Data Mining
 Conference

LANHAM, Md. & ORLANDO, Fla. -- Merkle (www.merkleinc.com), one of the nation's largest database marketing agencies, announced today that it received two Database Excellence Awards from the National Center for Database Marketing (NCDM). The awards were presented today at an awards luncheon during the NCDM annual conference at the Caribe Royal Resort in Orlando.

This year marks the third straight year in which Merkle has won an NCDM Excellence Award. In the Analytics and Modeling Applications category, Merkle received the Silver award for its work with 21st Century Insurance. In the Technological Applications category, Merkle won the Bronze award Several organizations issue awards with this name:
  • The Bronze Award (Girl Scouts of the USA).
  • The Bronze Award of the Venturing program of the Boy Scouts of America.
  • A level of the The Duke of Edinburgh's Award.
 for its work with Dell, Inc. In 2005, Merkle won the Platinum Award, which is the highest honor awarded in the competition, for its work with Dell. In 2004, Merkle received a Silver Database Excellence Award in the Modeling Applications category for its work with GEICO GEICO Government Employees Insurance Company .

Presented jointly by DIRECT Magazine and The Direct Marketing Association, the NCDM Database Excellence Awards honor organizations that have, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the association, "demonstrated ingenuity and creativity in leveraging their marketing databases." Contest entries were evaluated on the originality and success of the database marketing initiative.

Mike Savage, Vice President of Marketing, Merkle, said, "The annual NCDM Database Excellence Awards provide us with the opportunity to showcase some of the best work that we have performed throughout the year on behalf of our industry leading clients. To be recognized by the NCDM a third year in a row and twice in one year is a major achievement for us."

The NCDM conference is dedicated exclusively to the database marketing industry, and brings marketing and technology decision-makers together to find practical approaches to today's marketing challenges using customer data and technology.

About Merkle

Merkle is one of the nation's largest providers of data-driven marketing solutions that enable large national organizations to maximize the results from their marketing investment. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, and marketing technology solutions to Fortune 1000 companies and leading nonprofit organizations Nonprofit Organization

An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.

Notes:
Examples of non-profit organizations are charities, hospitals and schools.
. With over 800 employees, the privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market
close corporation, closed corporation, private corporation
 is headquartered near Washington, D.C. in Lanham, Maryland Lanham is an unincorporated community in Prince George's County in the State of Maryland in the United States of America. Because it is not formally incorporated, it has no official boundaries, but the United States Census Bureau has defined a census-designated place consisting of  with additional locations in Atlanta, Boston, Denver, Philadelphia, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE or visit www.merkleinc.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 12, 2006
Words:391
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