Merkle Expands Interactive Services Practice.Agency Adds Four New Executives with Extensive Interactive Marketing Experience LANHAM, Md. -- Merkle (www.merkleinc.com), one of the nation's largest database marketing agencies, announced the expansion of its Interactive Services practice with the hiring of four new executives. Based in Merkle's Denver office, the Interactive Services group provides clients with a full range of products and services that support online and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. programs. The roots of Merkle's Interactive Services practice date back to 1999 with the founding of Denver-based e-mail marketing agency Quris. After six successful years as a leader in e-mail strategy and execution, Quris was acquired by Merkle in December 2005 and operated as Merkle|Quris. Merkle|Quris provided the foundation for Merkle's growth in the interactive arena and formed the core Interactive Services team. The Quris name will no longer be used going forward and will operate as part of the Interactive Services group within Merkle. Leading the practice is Senior Vice President and General Manager Eric Kirby, who joined Merkle in 2006 from online marketing services provider DoubleClick. To support its continued growth, Merkle has added four new executives with more than 50 years of combined experience in marketing, interactive strategy and program development. The new hires include: * Tom Maggio, Senior Director of Operations, joins Merkle from Epsilon, where he led the professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. team responsible for developing customized email marketing solutions for Fortune 1000 clients. Maggio has more than 15 years of experience in developing both online and offline database marketing initiatives across a variety of industries including telecommunications, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , and retail. * Anne Alden, Creative Director, joins Merkle from Morey Evans Advertising where she served as Interactive Creative Director for such clients as Vehix.com, Honda, Western Union and Qdoba. Anne's more than 15 years of experience includes positions with McCann Erickson McCann Erickson is a global advertising agency network, with offices in over 130 countries and almost eight decades of multinational experience . McCann is a subsidiary of the Interpublic Group of Companies , Conde Nast, and iXL. At iXL, Anne specialized in the retail and travel verticals with a focus on e-commerce. * Jason Mitcham, Director of Product Strategy, joins Merkle from Abacus/DoubleClick where he oversaw large-scale complex e-mail and database solutions for leading clients. With more than 15 years of marketing technology experience, Mitcham's career includes positions with Lucent Technologies and MessageMedia, one of the early pioneers in the e-mail marketing services industry. * Brett Charney, Director of Strategic Services, joins Merkle from NetQuote, a market-leading online insurance lead aggregator, where he served as Senior Director of Marketing. Charney's 10 years of online marketing expertise includes e-mail, search, website analytics and optimization, and online advertising. Prior to NetQuote, Charney served in a variety of interactive marketing roles for Aetna and The Hartford. Merkle President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , David Williams David Williams is the name of: Musicians
Current clients of Merkle's Interactive Services group include Blockbuster Inc., Charles Schwab Charles Schwab can refer to:
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , and DIRECTV. About Merkle Merkle is one of the nation's largest and fastest-growing database marketing agencies. Through its quantitative, information-based marketing approach, Merkle helps its clients maximize their return on marketing investments. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, creative and production management, and marketing technology solutions to Fortune 1000 companies and major nonprofit organizations. With over 850 employees, the privately held corporation Noun 1. privately held corporation - a corporation owned by a few people; shares have no public market close corporation, closed corporation, private corporation is headquartered near Washington, D.C. in Lanham, Maryland Lanham is an unincorporated community in Prince George's County in the State of Maryland in the United States of America. Because it is not formally incorporated, it has no official boundaries, but the United States Census Bureau has defined a census-designated place consisting of with additional locations in Boston, Chicago, Denver, Philadelphia, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE or visit www.merkleinc.com. |
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