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Merisel Inc. Announces New Division Dedicated to Software Licensing; Appoints Director of Software Services to Lead Cross-Functional Team.


EL SEGUNDO, Calif.--(BUSINESS WIRE)--Oct. 7, 1997--Merisel Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
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) Tuesday announced that it has formed a new software services division, dedicated to the growth of Merisel's software licensing business.

The company's new software licensing program, called Licensing Advantage, will concentrate on the enhancement of reseller support programs and the expansion of manufacturer partnerships in this key area.

In addition, Merisel has designated a new director of software services, Yara Barkopoulos, to oversee the software licensing efforts of a dedicated, cross-functional team of associates in sales, product and inventory management and operations.

"We've been in the process of building the Licensing Advantage team over the last 12 months, and we're extremely proud of the accomplishments we've already achieved," said Merisel President Bob McInerney. "We've redesigned systems infrastructure, secured new customer contracts and developed partnerships with a growing list of vendors. With these initial efforts, we're already seeing great results."

Under Barkopoulos' direction, Merisel's Licensing Advantage program will provide VARs, retailers and commercial resellers with a dedicated team of sales associates who are trained to assist them with effectively presenting, bidding and closing licensing orders on specific vendor lines.

The program offers resellers a comprehensive list of product lines from leading software manufacturers, including Attachmate, Borland Advantage, Claris Plus, Corel Choice, Corel Freedom, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Advantage, Lotus Passport, Lotus Contract Option, McAfee Assurance, Metrowerks, Micrografx, Microsoft MOLP MOLP Microsoft Open License Pack
MOLP Mothers and Others for a Livable Planet
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, Qualcomm, Symantec Premier Value, Traveling Software and Visio Prema.

Merisel's Licensing Advantage offers the following reseller

benefits:

Toll-free number (800-227-1312) for resellers to place

orders, obtain quotes and receive answers to program questions

New, automated order-entry/purchase-order system allowing

Merisel sales representatives to provide resellers with faster

service

Business solutions, such as financing options, marketing

programs and services and technical support

Electronic Distribution Interface (EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. ) links

Drop-shipment of orders

Future benefits: software licensing product catalog, Web-based

CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 and reseller training programs

"We're excited about the developments that will occur as resellers learn more about the profitability of software licensing," added McInerney. "We're well positioned to provide the support they need to grow their business."

Merisel is a leader in the distribution of computer hardware and software products, with reported 1996 sales of $3.44 billion from North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. . Merisel distributes a full line of 25,000 products and services from the industry's leading manufacturers to more than 45,000 resellers throughout North America.

In addition, the company provides a full range of customized, value-added services. Merisel also offers dedicated support to high-end resellers through the Merisel Open Computing Alliance (MOCA MOCA Museum of Contemporary Art
MOCA Multimedia over Coax
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), a specialty division for Sun Microsystems and third-party products. Merisel's corporate home page, @Merisel, is located at www.merisel.com .

CONTACT: Merisel Inc., El Segundo

Leslie J. Sinfield, 310/615-6490

leslie.sinfield@merisel.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 7, 1997
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