Merial. (Marketing News).Merial, Duluth, Ga., plans to directly enter the equine 1. Of, relating to, or characteristic of a horse. 2. Of or belonging to the family Equidae, which includes the horses, asses, and zebras. Over-The-Counter Market A decentralized market of securities not listed on a exchange where market participants trade over the telephone, facsimile or electronic network instead of a physical trading floor. There is no central exchange or meeting place for this market. Also referred to as the "OTC market". in the U.S. with ZIMECTERIN[R] (ivermectin), a horse dewormer and boticide. Merial will also offer direct OTC distribution of EQUIMECTRIN[R], another ivermectin-based equine parasite control product. Both ZIMECTRIN and EQUIMECTRIN are also available through Merial's authorized distributor, Farnam Companies, Inc.
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