Meredith Corporation acquires Directive Corporation, a specialized customer intelligence firm based in Dallas known for its database strategy, analytics and customer asset management.

Meredith Corporation acquires Directive Corporation, a specialized customer intelligence firm based in Dallas known for its database strategy, analytics and customer asset management.

"Directive is a great addition to our growing stable of custom marketing services," said Meredith Publishing Group Pres Jack Griffin. "Many clients prefer to have a single source for their marketing needs, and the acquisition of Directive greatly enhances Meredith Integrated Marketing's competitive position."