Mercury Payment Systems Marketing Chief Gives Restaurateurs Credit Card Security Advice; Thieves Getting Smarter, Turner Says.DURANGO, Colo. -- "Credit card data thieves are so clever and persistent, all the rules about card data handling and storage are changing," said Matthew Turner '':For the football player, see Matthew Turner (footballer) Matthew Turner (d. 1788), a Liverpool physician, is considered (for example by Berman, 1990) to be the author or co-author of the 1782 pamphlet, Answer to Dr. , chief marketing officer for Mercury Payment Systems. "And that's forcing changes for all in the payment processing chain, from merchant to point-of-sale system developer to reseller to processor." Countering this criminal activity is the topic of the keynote speech keynote speech n. See keynote address. Noun 1. keynote speech - a speech setting forth the keynote keynote address keynote - the principal theme in a speech or literary work Turner will deliver January 24 at the Mid-Atlantic Hospitality Technology Forum hosted by Delaware Business Systems in Newark, DE. The one-day forum will offer seminars and workshops on technology solutions and ideas for about 500 restaurateurs attending the conference. Mercury Payment Systems, a payment processing company whose platform is integrated to most major point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) systems, provides credit, debit, gift and loyalty processing for restaurants, groceries and specialty retail stores. "Criminals just continue to get smarter," Turner said. "They first targeted online shoppers. Next they moved on to large brick and mortar See bricks and mortar. retailers. Now they're active in all market segments." The result is that the credit card associations developed the Payment Card Industry (PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). ) Data Security Standards, a set of 12 rules for the secure handling of sensitive credit card data. "A year ago, most merchants hadn't even heard of PCI," Turner said. "They are just beginning to realize their liability if they have a card data breach. The card associations developed these guidelines for everyone's protection. Even if card data is exposed inadvertently, the merchant faces a forensic audit and fines up to $500,000." The PCI standard covers best practices for everyone connected with credit card payments, including all card association members, merchants, and service providers that store, process or transmit cardholder card·hold·er n. One who holds a card, especially a credit card. card  hold data.
These security requirements also apply to all "system
components," including the POS systems used in most restaurants.
"Now it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a for merchants to act," Turner said. "In this past year, POS developers have released newer, PCI-compliant versions of software that do not store prohibited data and that encrypt or truncate To cut off leading or trailing digits or characters from an item of data without regard to the accuracy of the remaining characters. Truncation occurs when data are converted into a new record with smaller field lengths than the original. whatever data must be stored. Delaware Business Systems is making every effort to increase PCI awareness among merchants and encourage them to upgrade to the latest software." Mercury Payment Systems is the preferred provider of payment processing services for Delaware Business Systems, a value-added reseller of restaurant POS systems. Mercury is audited annually to ensure PCI compliance. Turner, who specializes in helping companies thrive during periods of high growth, joined Mercury last January. The company hit the Nilson Report's list of top 100 acquirers in April, and processing volume reached $2 billion in 2005. Before joining Mercury, Turner led marketing for the distribution division of Infor Global Systems, Inc., a $600-million supply chain execution software company in Alpharetta, GA. There he focused on brand management, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , new business development and channel sales through more than 300 resellers. He previously held key marketing positions at Nxtrend, a global provider of enterprise business solutions, and Kaplan Test Prep, an educational subsidiary of the Washington Post Company. Turner is sought as a speaker for his expertise in lead generation, channel sales, and direct response marketing. He holds a B.A. in economics from California State University, San Bernardino California State University, San Bernardino is a state-funded university in San Bernardino, California, part of the California State University System. The university was founded in 1965. Enrollment annually tops 16,000 and is on pace to reach more than 20,000 by 2010. , and is a special interest group coordinator for American Mensa MENSA. This comprehends all goods and necessaries for livelihood. Obsolete. , Ltd. Mercury Payment Systems Mercury Payment Systems is an integrated transaction processing company created to enhance point-of-sale systems by offering credit, debit, check, gift card and loyalty processing. Mercury's integrated dial-up or Internet protocol (IP) processing solutions are fast, reliable and affordable. Retailers can leverage the reliability and enhanced efficiency of integrated payment processing to increase productivity and customer satisfaction. Mercury Payment Systems helps resellers increase their opportunities with reseller support and superior technology. For more information call 800-846-4472, ext. 1820 or go to www.MercuryPay.com. |
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