Mercury Payment Systems Adds New Security Feature to Gift Cards for Edible Arrangements; Improved Security in Time for Holidays.DURANGO, Colo. -- Mercury Payment Systems, an integrated payment processor, announced it has added a layer of security for gift cards. The new security feature first appears as part of a total solution implemented this holiday season with Edible Arrangements, a franchise with an online store and almost 300 locations nationwide. A card-validation code, known as the Card Validation Value (CVV See CSC. ), which appears on credit cards to raise the level of fraud protection, is now also included on the gift cards Mercury provides to Edible Arrangements. "Previously, gift cards have not had a CVV code on the back," said Jenna Hutt, director of developer support for Mercury. "With gift card use on the rise, incorporating a CVV code extends additional security to the Edible Arrangements program." The CVV code helps protect the merchant from fraud, particularly on "card not present" transactions for online store purchases. "We're working with our point-of-sale developers to create software that supports this new feature," Hutt said. "Edible Arrangements is the first to benefit from this effort." Mercury last month launched a campaign to build awareness among POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale developers, resellers and merchants of the Payment Card Industry (PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). ) Data Security Standard, a set of 12 card association guidelines for the proper handling of sensitive data. The Edible Arrangements franchise already uses Mercury's credit card processing platform, which is integrated to the Netsolace, Inc. point-of-sale system developed by franchise owner, Tariq Farid, of Hamden, CT. The new feature is part of the total payment solution Mercury provides to the franchise, which also includes free gift card processing, multi-location Automated Clearing House See ACH. (ACH (Automated Clearing House) A system of the U.S. Federal Reserve Bank that provides electronic funds transfer (EFT) between banks. It is used for all kinds of fund transfer transactions, including direct deposit of paychecks and monthly debits for routine payments to ) reconciliation, free 24/7 technical support and a full suite of Web reporting tools. "Adding secure gift card processing to the program gives Edible Arrangements a total, end-to-end processing solution that all of its stores can use," said Matt Taylor See also the disambiguation page, Matthew Taylor, for others with this name Matt Taylor (born October 17, 1981 in Columbus, Ohio) is an American soccer player, who currently plays striker for the Portland Timbers of the USL First Division. , vice president of sales at Mercury. "It's another wonderful opportunity for Edible Arrangements and Mercury to enhance the integrated services In computer networking, IntServ or integrated services is an architecture that specifies the elements to guarantee quality of service (QoS) on networks. IntServ can for example be used to allow video and sound to reach the receiver without interruption. offering throughout the franchise organization." Mercury designed three custom choices of gift cards, along with card holders and countertop displays to help the franchise promote gift card sales. Specializing in fresh fruit and chocolate bouquets, Edible Arrangements launched its gift card program this holiday season at locations in 30 states and Canada. The franchise first started processing credit cards with Mercury almost two years ago. The gift card market is projected to total $97.6 billion by 2008, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report by the Mercator Advisory Group published by ePaynews.com For more information, call 800-846-4472, or visit www.MercuryPay.com. More information about Edible Arrangements is available at www.EdibleArrangements.com. Mercury Payment Systems Mercury Payment Systems is an integrated transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. company created to enhance point-of-sale systems by offering credit, debit, check, gift card and loyalty processing. Mercury's integrated dial-up or Internet protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. (IP) processing solutions are fast, reliable and affordable. Retailers can leverage the reliability and enhanced efficiency of integrated payment processing to increase productivity and customer satisfaction. Mercury Payment Systems helps resellers increase their opportunities with reseller support and superior technology. For more information call 800-846-4472, ext. 1820 or go to www.MercuryPay.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion