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Mercora Turns Up the Volume on Social Radio.


Launches Second Generation RADIO 2.0 Platform

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Mercora, the Internet's largest and fastest growing user-contributed and user-programmed digital music and radio network, today launched the second generation of its RADIO 2.0 platform at the Web 2.0 Conference Web 2.0 Conference could mean:
  • Web 2.0 Conference (2004)
  • Web 2.0 Conference (2005)
 at the Palace Hotel in San Francisco (www.web2con.com).

RADIO 2.0 enables social radio on a global scale and combines the power of people, their music and audio, social search and high-fidelity digital streaming to create the largest 100% user-contributed and user-programmed social radio network on the Internet.

Mercora's RADIO 2.0 next-generation features:

* Improved social music search and discovery of both music and DJs across the Mercora network.

* MixCentral Beta - one of the largest repositories of music and audio mixes with over one hundred thousand computer generated genre, artist and style-based mixes, including British Traditional Rock, Contemporary Flamenco, Old-School Rap, Rai and more. (See complete list of mixes at www.mercora.com/MixCentral).

* High fidelity high fidelity
n.
The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion.



high
 audio plug-ins for Microsoft's Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software.  and Firefox - web users can now experience the rich high-fidelity sound of Mercora's Ogg Vorbis A patent and royalty-free, lossy audio compression technology from the Xiph.Org Foundation (www.xiph.org), which is dedicated to open source multimedia standards for the Internet. Ogg is the project name and container format.  streams directly from the browser with no software client download required.

* New optimized layout for Mercora's upcoming contextual search based video and rich media advertising platform.

The new version service is available at http://www.mercora.com or http://www.radio2-0.com.

Mercora, Inc.

Mercora's mission is to create the world's largest social radio and music network by cataloging and organizing the world's music and audio content and make it universally searchable and legally listenable lis·ten·a·ble  
adj.
Being such that listening is pleasurable: an undistinguished but listenable soundtrack.



lis
 for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.
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Publication:Business Wire
Date:Nov 8, 2006
Words:267
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