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Mercora Launches the M -- Mobile Music Service.


Now Generally Available For Windows Mobile 5.0 Smartphone and Pocket PC Users With New Features Like Social Listening to Friends' Music Collections

SANTA CLARA, Calif. -- Mercora, Inc., winner of a 2006 DEMOfall award for the newly-launched M mobile music service, today announced the worldwide launch of the now generally available M, with cool new features. The M is the first and only downloadable application that transforms Microsoft (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
) Windows Mobile 5.0-based Smartphones and Pocket PC phones Co including the Motorola Q, T-Mobile Dash and Palm Treo 700wx Co into high-fidelity wireless music players.

"Mercora M is truly a breakthrough mobile music experience," said Srivats Sampath, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Mercora. "With over 100,000 channels of digital radio, over-the-air access to your music library on your PC and now, access to your friends' music collections, the M represents the next-generation of social music networks on the mobile platform using the Mercora mPhone([TM]) technology."

Mercora M is breaking new ground in delivering a socially-networked mobile music experience that combines the ability to wirelessly browse and share music collections within a social network with over 100,000 channels of streaming radio searchable by artist, genre and style. The M also provides over-the-air access to the entire music library on your PC in brilliant CD-quality sound via a highly-optimized version of Ogg/Vorbis. In addition, stereo Bluetooth support via A2DP A2DP Advanced Audio Distribution Profile (communication protocol)  profiles enables simple integration with supported in-car, in-house and wireless headsets and speakers. This new version of Mercora M is available starting today at www.mercora.com/M.

With the M, for the first time, mobile consumers have the ability to simultaneously discover, enjoy, and share music, all directly through the mobile device. This innovative digital music and social networking experience is transforming the way that mobile consumers discover and enjoy their favorite music.

In addition to the above functionality, the Mercora M service and patent-pending Mercora mPhone([TM]) technology provides users with several new features:

* Socially networked listening(1)

The ability to wirelessly browse and listen to the music collections of up to five friends and family members.

* One-click access to My Favorites

My Favorites section with simple, one-click access to favorite artists, genres, and styles.

* Over-the-air podcast support(1) (coming soon)

Wireless access to podcasts organized by title, date, and other information.

In conjunction with this launch, Mercora is also today announcing global agreements with the leading mobile content providers. For more information, see Mercora Inks Partner Agreements.

Pricing and Availability

Starting today, the Mercora M is offered for Windows Mobile 5.0 users worldwide at an introductory price of $4.99/month. Subscription packages for the M are as follows: $14.99 for three months and $49.99 for a one-year subscription.

Consumers can download and subscribe to the M today directly from this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.mercora.com/M.

As a special thank-you to all M users who have downloaded the Free Preview version of Mercora M prior to November 16, 2006, Mercora will be providing a FREE LIFETIME SUBSCRIPTION to the M.

Members of the media and product reviewers may download high-res product pictures and background material from this URL: http://www.mercora.com/press/M.

Device and Network Compatibility

Mercora M is optimized for a broad range of Windows Mobile 5.0-certified Smartphones and Pocket PC devices It may never be fully completed or, depending on its its nature, it may be that it can never be completed. However, new and revised entries in the list are always welcome. This is a list of Pocket PC and Windows CE devices, and companies that make, or have made, them.  from manufacturers such as Motorola (NYSE NYSE

See: New York Stock Exchange
:MOT), Samsung, Palm (Nasdaq:PALM), HP (NYSE:HPQ), i-mate, Asus, Audiovox (NASDAQ:VOXX), HTC, Siemens, Sierra Wireless (TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:SW), and UTStarcom (NASDAQ:UTSI) and support for 3G and higher mobile broadband networks such as EDGE, EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. , HSDPA (High Speed Downlink Packet Access) See HSPA. , UMTS, Wi-Fi, and WiMax.

(1) Requires free download of Mercora M for desktop.

Mercora, Inc.

Mercora's mission is to create the world's largest social radio network by cataloging and organizing the world's music and audio content and making it universally searchable and legally listenable lis·ten·a·ble  
adj.
Being such that listening is pleasurable: an undistinguished but listenable soundtrack.



lis
 for everyone. Mercora (www.mercora.com) is headquartered in Santa Clara, CA.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 16, 2006
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